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Body shop


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Body shop

  1. 1. Body Shop A British cosmetics products establish by Dame Anita Roddick with 2,085 stores operating in over 63 countries. A company with strong ethical values, environmentally-friendly policies, and using high quality natural ingredients for their products. One of the most successful cosmetic company in the world.
  2. 2.  The operation of sole control by LOreal of The Body Shop in 2006. But, L’Oreal does not interfere with the company directly due to conflicting values. A global brand active in the environmental issues such as fair trade and cruelty to animals.
  3. 3. Distribution Products distribute by franchise and also fully owned stores. Body Shop International Ltd. is the franchisor. The 2nd largest cosmetic franchise in the world. 1980s, Body Shop started its own warehousing and distribution network, based upon a sophisticated stock control system. Body shop also manufactures their own products, mainly in the United Kingdom.
  4. 4. Franchise Franchisees pay an initial fee plus an annual operating charge for a fixed term renewable franchise. Franchisees buy a ‘turn-key’ system with a tightly controlled retail format providing shop fitting and layout, staff training, financial and stock control systems and even help with site identification. Rampai Niaga Sdn Bhd operates as a franchisee of the “The Body Shop” store. The company is based in Subang Jaya, Malaysia. Rampai Niaga Sdn Bhd was formerly a subsidiary of Kejora Harta Bhd.
  5. 5. Body Shop International Ltd. (franchisor) Rampai Niaga Sdn. Bhd. (head franchisee) Franchisee End-User
  6. 6. A company with Visions The company closely monitors the use of The Body Shop trade mark in all franchisees’ literature, advertising and other uses. In most countries a head franchisee was granted exclusive rights as user of the trade mark, distributor and also the right to sub-franchise. The Body Shop brand is deeply emotional, based upon a marketing mix that reinforces the ‘save the planet’ image and really does ‘make the heart sing’.