This PowerPoint presentation contains research-based facts and information about the major social media platforms of 2014 - Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Tumblr, WordPress, and Blogger

1. SOCIAL MEDIA
by Jarrett Wilson

2. About Me
 Library assistant at Piner Middle School in
Sherman
 Education: BA sociology OSU (GO POKES!!!) '03,
MS sociology UNT '06
 Slurred/slowed speech due to brain
hemorrhage/brain surgery in 05/2009
 Social media stats: 204 FB Friends, 600+ Twitter
followers

3. The Numbers...
Who’s on social
networking sites?
3/4 of all Internet users
9/10 age 18-29.
oSchool age kids spend
more than 3hrs/day on
smartphone apps.
*
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
*
*
*
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4. Facebook
 “Connect with friends and the world around you on Facebook.”
 1.11 billion active users.2

5. About Facebook  Connections: Mutual. “Friends" can view each
other’s content. "Friends" are accumulated by
sending/accepting friend requests with other
users.
 Interactions: "Status updates" and
replies/comments visible to your friends and his
/her friends.
 Interface: Home screen consists of a news feed
style listing of "status updates" from friends.

6. Twitter
 “Connect with your friends.”
 554 million users
.2
 Average of 58 million tweets/day.2

7. About Twitter  Connections: One sided – you only see the
content of those you follow, not vice versa.
 Interactions: “Tweets“ - statements limited to 140
characters, can be commented upon, "favorited"
(liked) and shared ("ReTweet").
 Interface: The main screen is a news feed of
"tweets" from the people the user is following.

8. Google+
 “Connect with friends and family, explore your interests, and
see how all of Google gets better.”
 300 million members/ 540 million active users.*
http://www.usatoday.com/story/tech/* 2013/10/29/google-plus/3296017/

9. About Google+
 Connections: Contacts are divided into “Circles"
(family, friends, etc.)
 Interactions: Similar to Facebook (post/
comment). However, content isn't mutual.
 Interface: News feed. User can view all feeds or
by Circle.

10. LinkedIn
 “Connect, share ideas, and discover opportunities.”
 259 million active users.*
* http://www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-110-facebooks-98-linkedins-93/

11. About LinkedIn
 Connections: Consist of professional contacts
that you've worked with or are active in your
field.
 Interactions: Users/organizations post
networking/job opportunities. User can reply
directly.
 Interface: News feed. The home screen is a list of
updates from the users connections.

12. Web of Social Media
 Wordpress (blog) Twitter Facebook
Google+

13. Instagram
 “Capture and Share the World's Moments”
 150 million active users2

14. About Instagram
 Connections: Followers – Same as
Twitter, etc.
 Interaction: Posting and commenting on
personal photos.
 Interface: News feed of personal photos.

15. Pinterest
 “Join Pinterest to find (and save!) all the things that inspire you.”
 25 million users.2

16. About Pinterest
 Interface: News feed of "pins" - images posted by
those you're following.
 Connections: Follow other users who post pins
that interest you.
 Interactions: Each pin on the home screen has a
comment box and options to share the pin.

17. Blogging
 Tumblr
 205.9 million blogs*
 WordPress
 16.3 billion pages**
 Blogger
 Blog count unknown
o Same idea as Facebook and
other text based social media
sites, just with more content
o Range of topics is broad,
such as – things that people
carry in their pockets
(http://everyday-carry.com/)
to getting rich…eventually
(http://www.getrichslowly.or
g/blog/).
* https://www.tumblr.com/
** http://en.wordpress.com/stats/

18. # and @
 #hashtags expose your content to more people
and gain more followers. By adding #*topic*,
other users interested in the same topic will see
posts associated with that topic.
 E.g. #socialmediapresentation
 @ before a name (real or made-up) designates a
handle. The idea is similar to the hashtag, but
handles call attention to people (“tagging”).
E.g. @JarrettLWilson

19. Use in Business
 Text mining – searching hashtags and
combinations of terms to discover buying trends.
 Marketing – Nearly 3/5 of consumers bought a
product they saw on Pinterest and 1/3 bought a
product they saw on Facebook.
 Customer Service - Social media users spend
more than non-social consumers when they
receive good customer service.
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20. FIN

21. References
1. Hess, B. (2014). Educating Consumers Through Social Media.Consumer
Interests Annual,60 .
2. “DinnerTime Plus Brings out Findings of Kids Time Spent on Apps.”
Entertainment Close-Up 25 Sept. 2014.General OneFile . Web. 26 Sept. 2014.
3. Milward, David, and Guy Singh. "Clarifying the social media blur: by using
powerful filters to extract key information, library professionals can mine
noisy 'big data' and help their organizations understand and influence
stakeholders."Information Outlook Mar.-Apr. 2012: 10+.Business Insights:
Essentials . Web. 28 Sept. 2014.
4. "SEO Positive Respond to Latest Social Media for Business Statistics."PRWeb
Newswire 20 Nov. 2012.Business Insights: Essentials . Web. 5 Oct. 2014.
http://bi.galegroup.com.lib-e2.
lib.ttu.edu/essentials/article/GALE%7CA309308353/e795668eec9951c8a7
65612eb5fa9563?u=txshracd2579