Virtually Yours, Bibliotheka Houston Twopoint.O Houston Bayou Librarians Houston Public Library Creating a virtual presenc...
Choosing a virtual persona <ul><li>Many attempts to utilize social media </li></ul><ul><li>Difficult to establish an ident...
DO IT NOW AND   APOLOGIZE LATER
Who are our fans?
<ul><li>Mayor wanted neighborhood groups to use Facebook </li></ul><ul><ul><li>Our team was asked to give classes </li></u...
Twitter <ul><li>@houstonlibrary </li></ul><ul><li>PR broadcast tool  </li></ul><ul><li>4,500 followers – # 2 </li></ul><ul...
<ul><ul><li>Dedicated staff  </li></ul></ul><ul><ul><li>Personalize </li></ul></ul><ul><ul><li>Customize </li></ul></ul>Th...
 
Social media policy <ul><li>Legitimize the project </li></ul><ul><li>Approached administration </li></ul><ul><li>Proposed ...
Moving Forward <ul><li>Over 1,000 FB fans…hope to reach 2k by 2011 </li></ul><ul><li>InfoQuest – Nationwide text reference...
Resources www.facebook.com/houstonlibrary twitter.com/houstonlibrary? Photo Personalization www.photofunia.com www.loonapi...
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PLA 2010 Program / Virtually yours: Creating a virtual presence using social media

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Technology:
Virtually Yours
Saturday, March 27 8:30 AM - 9:45 AM
Room: Oregon Convention Center – E145-146

Patricia Bustamante Manager - Electronic Library Services, Houston Public Library

Saima Kadir
Manager, Emerging Technologies, Houston Public Library

Reach a virtual community that is thriving outside your library walls. Learn to utilize inexpensive (or free), accessible and fun social media to promote library services, provide new access points to online resources, and use new communication tools to connect with virtual library users.

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PLA 2010 Program / Virtually yours: Creating a virtual presence using social media

  1. 1. Virtually Yours, Bibliotheka Houston Twopoint.O Houston Bayou Librarians Houston Public Library Creating a virtual presence using social media Patricia Bustamante, Manager, Electronic Library Services Saima Kadir, Manager, Emerging Technologies Houston Public Library Houston, Texas
  2. 2. Choosing a virtual persona <ul><li>Many attempts to utilize social media </li></ul><ul><li>Difficult to establish an identity </li></ul><ul><li>Facebook introduces Fan Pages (yay!) </li></ul>
  3. 3. DO IT NOW AND APOLOGIZE LATER
  4. 4. Who are our fans?
  5. 5. <ul><li>Mayor wanted neighborhood groups to use Facebook </li></ul><ul><ul><li>Our team was asked to give classes </li></ul></ul><ul><li>Other city departments started FB pages </li></ul><ul><li>City of Houston Social Media Library </li></ul>Social media & the City
  6. 6. Twitter <ul><li>@houstonlibrary </li></ul><ul><li>PR broadcast tool </li></ul><ul><li>4,500 followers – # 2 </li></ul><ul><li>Valuable tool after Hurricane Ike </li></ul><ul><li>@askHPL </li></ul><ul><li>Almost ready to launch Twitter reference </li></ul>
  7. 7. <ul><ul><li>Dedicated staff </li></ul></ul><ul><ul><li>Personalize </li></ul></ul><ul><ul><li>Customize </li></ul></ul>Things to consider
  8. 9. Social media policy <ul><li>Legitimize the project </li></ul><ul><li>Approached administration </li></ul><ul><li>Proposed Policies & Guidelines written to encompass existing and future social media technology </li></ul><ul><ul><li>Training element had to be included </li></ul></ul><ul><li>The document is now in the process of being reviewed and hopefully approved by ELT </li></ul>
  9. 10. Moving Forward <ul><li>Over 1,000 FB fans…hope to reach 2k by 2011 </li></ul><ul><li>InfoQuest – Nationwide text reference coop pilot </li></ul><ul><li>Social reference using Twitter </li></ul><ul><li>Blogging? We’ve come full circle </li></ul>
  10. 11. Resources www.facebook.com/houstonlibrary twitter.com/houstonlibrary? Photo Personalization www.photofunia.com www.loonapix.com/effector www.faceinhole.com www.funphotobox.com Facebook Page Customization Static FBML Application ( http://bit.ly/4Tfyk ) This app will add a box to Fan Pages in which one can render HTML or FBML (Facebook Markup Language) for enhanced page customization. Presenters Saima Kadir: [email_address] Paty Bustamante: [email_address]

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