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MKTG1203 presentation "Uber on women's safety"
- 1. BROOKE REYNOLDS | BENJAMIN TOMS | TANIS RAE | JACOB PAPADIMITRIOU
- 6. The problem How Many People use Uber? ● 8 Million and counting Why do consumers LOVE Uber? ● Empowers the user ● The competition against Taxis creates better service ● It's safe, reliable and innovative Why Women Safety is a Prerogative ● Consumers will want to make Uber their first line of travel ● It's a global issue that needs to be addressed ● We need to give women a platform
- 7. The solution Ensure Women's Safety: Fund it Innovate It Empower It ● Uber had contracted a deal with UN Women was to hire over 1 Million Women by 2020, it failed as it was to ambitious - Uber needs build more of a female friendly image ● Uber can collaborate with major campaigns to assist in supporting victims of violence and rape, to build a rapport with consumers - The White Ribbon “Break the Silence” - One Girl Campaign ● Uber can look at themselves for development - More female drivers - Create resources for the driver - On-going mentorship program
- 8. How it works Step 1 Ensure a sense of safety with Uber ● Safety is a major building block to consumer motives. ● People are motivated for protection of their physical well being. Step 2 Initiatives ● Uber's new initiatives will increase consumer demographics. - Parents, young women and minority groups. ● Women will feel more at ease to become drivers - This will give the industry more equality - Make women consumers feel more comfortable - Flexible hours to raise a family Step 3 The Derivative ● Have a wide variety of consumers select uber for its innovation against violence. ● Have the social media platform successfully build the campaign for Women Safety ● Have more women driving for Uber.
- 10. Just 14% of drivers are Women The speed and ease of use,rating features and cashless transactions have contributed to the success in reaching women
- 14. The problem Uber are not responding to community concerns and complaints on women’s safety on social media platforms.
- 16. The solution A social media support service. Concerns on women's safety and private reports on assaults can be addressed on Facebook and Twitter. A private message support service can be utilised to deal with high sensitivity issues.
- 17. The problem Uber are not participating in pro-women activities nor aligning themselves with supporting organisations.
- 18. The solution #zontadrive Alignment with the women’ s aid organisation Zonta International will boost Uber's public image whilst giving back to the local communities.
- 19. How it works Step 1 Zonta Challenge The public are asked to fill a shoebox of old or new items that may be a necessity for underprivileged women. Step 2 Uber Drive Uber facilitates a collection drive for all the boxes to be donated to the local Zonta organisation. Step 3 Promo codes Upon pick up, the donor received a promo code offering discounted or free ride.
- 21. $10M