Starbucks presentation

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Starbucks presentation

  1. 2. Outline <ul><li>About Starbucks Company </li></ul><ul><li>Characteristics of Good Mission Statement </li></ul><ul><li>Mission,Vision and Strategy of Starbucks </li></ul><ul><li>Examples of Good Experiences </li></ul><ul><li>About Kahve Dünyası </li></ul><ul><li>Mission of Kahve Dünyası </li></ul>
  2. 3. Starbucks Coffee <ul><li>1st store in 1971 </li></ul><ul><li>opened by 3 partners </li></ul>
  3. 4. Starbucks(cont.) <ul><li>in 1982, Howard Schultz joined. </li></ul><ul><li>in 1983, trip to Italy. </li></ul><ul><li>in 1984, test of coffee house in U.S.A </li></ul><ul><li>in 1987…..17 stores. </li></ul><ul><li>in 1997…..1,412 stores. </li></ul><ul><li>in 2007…..15,011 stores. </li></ul><ul><li>as of July 3, 2011 …..17.017 stores;50 countries. </li></ul>
  4. 5. Good Mission Statement realistic specific market-oriented fit market environment motivating distinctive competencies
  5. 6. Mission of Starbucks <ul><li>“ to inspire and nurture the human spirit – one person, one cup and one neighborhood at a t ime.” </li></ul>
  6. 7. Vision Statement of Starbucks <ul><li> “ Establish Starbucks as the premier provider of the finest coffee in the world while maintaining our uncompromising principles while we grow.&quot; </li></ul>
  7. 8. Strategy of Starbucks <ul><li>“ To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels.” </li></ul>
  8. 9. Why Starbucks? Coffee Partners Experience
  9. 10. Starbucks Experience <ul><li>Inviting, enriching environment in stores which is comfortable and accessible yet also stylish and elegant </li></ul>
  10. 11. Do Starbucks Give Advertisement? Its stores are their billboards
  11. 12. Examples of Good Experiences question is asked negative by outside negative by themselves
  12. 13. Kahve Dünyası <ul><li>1st store in 2004 in Istanbul. </li></ul><ul><li>Now,71 stores in Turkey. </li></ul><ul><li>1st store in London soon. </li></ul>
  13. 14. Mission of Kahve Dünyası <ul><li>“ Provides guests friendly and pleasent place as if they feel themselves at their homes and to move Turkish coffee culture better situation in Turkey and all around the world into what it deserves.” </li></ul>
  14. 15. Does Kahve Dünyası make its mission real? <ul><li>expanding day by day </li></ul><ul><li>turkish coffee is drunk </li></ul><ul><li>1st store in London </li></ul><ul><li>atmosphere, music and design are all right </li></ul>
  15. 16. Thanks for your attention [email_address] [email_address]

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