1. LYNDA KRASNER
33 Widgeon Pond Road Residence: 508 747 4635
Plymouth MA, 02360 Cell/Text: 203 887 0165
Summary of Qualifications
Extensive healthcare experience in diverse roles, including sales and marketing, education/wellness, and clinical
care:
• Entrepreneurial spirit, identifying and capitalizing on business growth and opportunities
• Outstanding relationship and management skills, used to build and retain client loyalty
• Excellent presentations and closing skills
• Strong advocate of teamwork, performance excellence and continuous improvement
• Responsible for making initial and established contacts with other healthcare professionals
• Provide a management process that involves problem analysis, planning, implementation, and
feedback
• Demonstrate abilities to follow directions and work independently in the development and
execution in sale and marketing strategy
• Developing and following territory management plan to achieve acquired targeting, reach and
frequency of sales calls
• Commitment to understand the consumer and provide services to satisfy their needs
• Provide clinical assessments as required
• Expert on REPS and Citrex
Professional Experience
Village at Proprietors Green, Welch Care, Marshfield, MA Since 2010
Welch Health Care and Retirement Group provide multiple senior living communities, providing luxury
apartments and assisted living services as needed. Village at Proprietors Green is an independent, assisted,
and Alzheimer’s community. Welch Care also has continuum care, skilled nursing facilities, Rehabilitation
Centers, and Adult Day Care Centers through the South Shore MA.
• Responsible for marketing and sales for independent, assisted, and Alzheimer’s, which includes
149 apartments
• Participating in team management meetings regarding strategies to increase move-ins
• Tracking and preparing weekly reports on service inquiries on referral sources sing REPS
• Responsible for continual development for new and existing referrals

2. • Involved in the strategic planning of advertisements and promotion
• Event planning
• Clinical assessments
• Interaction with director of nursing regarding perspective clients
Pedi-Care 2009-2012
Privately owned organization throughout CT and MA. Pedi-Care provides foot care for geriatric
population servicing the councils-on-aging (COA) facilities and home-care visits.
• Provided education and assessments on foot-care for the elderly
• Presentations on COAs – covered over 15 COAs
• Helped to develop marketing programs and look after research to drive business
• Creatively found new ways to generate new referrals
Tender Loving Care (New Haven CT) 2007-2008
Home Care Agency providing nursing, certified nursing assistance, physical, occupational, and speech
therapy, home-making and personal care services
• Director of Sales and Marketing for New Haven county and surrounding areas
• Opened and developed new existing referral partnerships with local hospitals, assisted livings,
sub-acute centers, in home providers and other agencies and facilities that served the population of
TLC Homecare
• Established and maintained professional relationships with all referral sources, including Case
Managers, Social Workers, Nurses and Administrators, Physicians, Elder Law Attorneys, and
Trust Officers
• Represented TLC at Professional organizations, vendor fairs, and community functions
• Conducted educational in services and outreach presentations
• Built and monitored community, customer, payer, and client perception of TLC as a high quality
provider of home care services
• Developed marketing strategies, plans and programs

3. Larson Place, Hamden CT 2002-2008
• Director of Marketing and Sales
• Development and implement of business growth strategies of 113 apartments
• Utilized multiple market presentation strategies, including facilities tours, public speaking
engagements, event planning, and community outreach
• Established positive relationships with referral sources, including physicians, discharge planners,
homecare agencies, and rehab centers
• Developed a client-focused philosophy, linking facility, amenities, and services to client
preferences, needs and concerns
• Planned, coordinated, and facilitated educational programs with a focus on preventative care and
the quality of life
• Achieved 98% capacity within the first year
Sunbridge Health, Milford and Orange CT 2001-2002
Two Skilled Nursing Facilities, Multiplex of Milford and Orange, CT
• Client liaison and sales and marketing director
• Territory covered over seven hospitals
• Developed and implemented strategic marketing plans
• Clinical assessments on each referral
• Established client-focused partnership by serving as family and client liaison through the
continuum of care
• Functioned as a “solution provider” demonstrating the ability to address the physical and
emotional needs of clients and family members
• Worked extensively with case managers and physicians in hospital settings for placement for each
referral
Oxford Health Plan, CT (Insurance Company) 1998-2001

4. • Nurse Case Manager, interfacing with client care providers and reviewed treatment plans
• Insured objectivity to provide quality care while avoiding abuse of the system
• Interact with management and staff to maintain teamwork culture
Gaffney & Reynolds Law Firm – Legal Nurse Consultant 1997-1999
• Prepared research and assessment of worker’s compensation cases to protect the welfare of injured
workers
People Care Visiting Nurses – Home Care Agency 1994-1999
• Established a positive relationship with referral sources, including physicians and discharge
planners
• Assisted in the design of pharmaceutical literature, detailing a diverse menu of home care services,
such as home IV infusion, would care, pain management, etc.
Education
• Hospital of St. Raphael’s School of Nursing, New Haven CT, affiliated with Southern Connecticut
University
• New England Medical Consultant, Cranston RI – Graduate Medical Legal Nurse Consultant
Program
License: Registered Nurse (CT & MA)
Training: Sales and Marketing with Newton and Atria Senior Living
References upon request