Sonia Manchanda's presentation on Charter New Heights

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2. Live Brand™

3. I am Brand.
Brand is a manifestation of my aspirations, of who I want to be.
An ever changing reflection and exchange between the Brand and
the Believer. That dynamically shapes the perception and creates
the image of the Brand.
Brand is me!

4. narratives
Brand is

5. traits
Brand is

6. yearnings
Brand is

7. journeys
Brand is

8. aspirations
Brand is

9. spirit
Brand is

10. contract
Brand is

11. relationship
Brand is

12. behaviours
Brand is a consciously created, constantly evolving construct!
Brand is

13. Purpose
Why do I exist? What unique human problem am I solving?
Human centered approach to integrate and be relevant while
reframing problems as opportunities.
Brand

14. Strategy
What is my persona? What is my culture? What are my values and
how do I express them? What are my goals?
Brand

15. Experience
How does the experience manifest?
Experience consists of every touch point, every interaction and
exchange. That has to designed to have a unique feeling and
response. The Brand Image is no longer created through advertising
but through shared experiences. Thanks to the online space, the
word spreads faster.
Brand

16. Live Brand™
Design System
Purpose Strategy
Culture
Vision
Values
Persona
Story
Goals
Rituals
Heros
Symbols
Codes
Experience
Identity
Positioning
Mood
Voice
Physical Experience
Online Experience
Social and
Service Experience
Colour
Logo
Typeface

17. Brand New
Iconic Brands, thus are driven by purpose and find ever new yet
unobtrusive ways to make connections, create fresh stories, be
different, experiential and alive!
Constantly Evolving, Authentic and Memorable! Elevating the Human
Experience Constantly responsive, alive and active.

18. Do
ThinkFeel
Humanise
Persona
Cultural
Branding
User Generated
Content
Dynamic
Branding
Experiential
Branding
Sensory
Branding
Branded
Content
Sonic
Branding
Avatar
Live Brand™
Activate

19. Do
ThinkFeel
Humanise
Persona
Cultural
Branding
User Generated
Content
Dynamic
Branding
Experiential
Branding
Sensory
Branding
Branded
Content
Sonic
Branding
Avatar
BECOME ONE WITH KNOWLEDGE

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