Taken from the IBM Analytics slideshare... In this omnichannel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.

1. Is your data telling you the whole story
about your customer’s journey?

2. Think of consumer data
as a trail…
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3. It’s up to you to understand and piece together each
customer’s profile using all of your structured
and unstructured data.

4. What might you uncover?
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5. Brand loyalty

6. Marketing preferences

7. Preferred time to make purchases

8. Social activity and influence

9. Recent purchases

10. Shopping patterns

11. Preferred points of sale

12. Now, what will you do with it?

13. Apply customer insights on the
path to purchase.
Drive consumer engagement.
Optimize your operations.
Fuel revenue.
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14. Secure a contextual view
of the consumer with
IBM’s solutions for
Consumer Products.
Learn more:
http://ibm.co/consumeranalytics