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Retailreco - Successful Omni Channel Marketing for eCommerce,  A Case Study

Retailreco Breakthrough: Omni channel personalized marketing results in Over 45% of all orders through personalized contents!!

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Retailreco - Successful Omni Channel Marketing for eCommerce,  A Case Study

  1. 1. Copyright 2014-15 Retail Automata Analytics www.retailreco.com 45% OF ALL SALES THROUGH PERSONALIZED CONTENTS!! WITHIN ONE MONTH OF DEPLOYMENT A Predictive Analytics Breakthrough www.retailreco.com OMNI CHANNEL PERSONALIZATION YOURDESIGNERWEAR.COM A CASE STUDY
  2. 2. Copyright 2014-15 Retail Automata Analytics www.retailreco.com Mr. Dhruv Mehta, Director, Peripleko Retail Pvt. Ltd. . YOURDESIGNERWEAR.COM “Retailreco personalization has well and truly proved its worth” We are Pleased with the impact Retailreco personalization has on our business. Within One month of deployment our sales have increased by 23%. It was easy to implement, improved our customers shopping experience and has given us a great ROI.
  3. 3. Copyright 2014-15 Retail Automata Analytics www.retailreco.com Vertical: Wide Range of Premium Fashion Indian Outfits (Primarily for Women). Established: 2007. Organization: Peripleko Retail Pvt. Ltd., Ahmedabad, Gujrat, INDIA Registered Customers : 38k Geography: India, US Products: 20k Information Modeling & accuracy Tuning Completed: 1st Week of implementation Predictive Accuracy: 22.48% !! Methodology: Training/Test split of 80-20 of historical sales data. Top 6 predictions generated for customers with minimum 3 buys from training data set. Predictions compared with actual buys of those customers in test data set. On-Site Personalization Live: 1st Week of implementation Retargeting Live: 2nd Week of implementation First Predictive Campaigning Emails Sent: 3rd Week of implementation YOURDESIGNERWEAR.COM
  4. 4. Copyright 2014-15 Retail Automata Analytics www.retailreco.com DASHBOARD: THE POWER IS EASY TO USE
  5. 5. Copyright 2014-15 Retail Automata Analytics www.retailreco.com ON-SITE PERSONALIZATION (HOME PAGE/ ACCOUNT PAGE) Every Customer’s own shop Contents Chosen : “Special offers for you”,“ Products that you liked” & “Products Suggested for You” Admin Web Site Effect
  6. 6. Copyright 2014-15 Retail Automata Analytics www.retailreco.com ON-SITE PERSONALIZATION (PRODUCT PAGE) Show every user more of their choice Contents Chosen: “More of your choice” and “Recommendations For You” Admin Web Site Effect
  7. 7. Copyright 2014-15 Retail Automata Analytics www.retailreco.com EVENT BASED RETARGETING (ABANDONED CART) Admin Email sent CART-1 CART-2 CART-3 Recover the forgotten items, up sell more Upto 3 cart emails, with category wise discounting and dynamic coupons
  8. 8. Copyright 2014-15 Retail Automata Analytics www.retailreco.com STATS: EVENT BASED RETARGETING (ABANDONED CART) Open Ratio=49% & Click Ratio=12%
  9. 9. Copyright 2014-15 Retail Automata Analytics www.retailreco.com EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU) Admin Email Sent Personal engagement the single most important factor
  10. 10. Copyright 2014-15 Retail Automata Analytics www.retailreco.com STATS: EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU) Open Ratio=48% & Click Ratio=11%
  11. 11. Copyright 2014-15 Retail Automata Analytics www.retailreco.com EVENT BASED RETARGETING (MISS-YOU) Admin Email Sent Reengage with customers who forgot you Get them back and shopping with coupons & reminders of what they missed
  12. 12. Copyright 2014-15 Retail Automata Analytics www.retailreco.com STATS: EVENT BASED RETARGETING (MISS-YOU) Open Ratio=42% & Click Ratio=10%
  13. 13. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING STEP 1: CHOOSE TYPE & CREATE
  14. 14. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING STEP-2: CHOOSE/CREATE CUSTOMER SEGMENT 80% of profits comes from VIP customers Segmentation on the basis of number of purchases or amount or product specific buys & any attributes
  15. 15. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING STEP-3: SELECT PRODUCT CLUSTERS & DEFINE DISCOUNT RULES Decide which products you want to promote (All products in stock were chosen) Any number of clusters can be created with different discounting rules
  16. 16. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING STEP-4: FINALIZATION Generate Dynamic coupons for all customers in the chosen segment If any of the product clusters selected contain their predicted buys
  17. 17. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING SEND FINALIZED CAMPAIGN ON CHANNELS OF INTEREST Every Customer’s offer with Dynamic coupons is ready send on all channels of interest. Email/sms/on-site or on mobile applications. Email & On-Site Personalization was chosen
  18. 18. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING CAMPAIGN EMAILS SENT Email of Jane Email of John Every Customer receives individual offer One click on the product takes them directly to ecommerce site to complete order with Dynamic coupons applicable only for them
  19. 19. Copyright 2014-15 Retail Automata Analytics www.retailreco.com OMNI-CHANNEL CAMPAIGNING ON-SITE PERSONALIZED CONTENTS Jane’s Home Page/Account Page/ My Shop view John’s Home Page/Account Page/ My Shop view Same individual offers are available on site too. Other personalized slots made active are “Recommendations for you” & “Products that you liked”
  20. 20. Copyright 2014-15 Retail Automata Analytics www.retailreco.com STATS: OMNI-CHANNEL CAMPAIGNING OF FIRST PREDICTIVE CAMPAIGN SENT Open Ratio=48% & Click Ratio=14%
  21. 21. Copyright 2014-15 Retail Automata Analytics www.retailreco.com RETAILRECO PRODUCT SUITE BUSINESS IMPACT AT A GLANCE Over 45% of all orders were placed through the personalized contents !! (Within One Month of Deploying Omni-Channel Product Suite )

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