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Data Science and Machine Learning for eCommerce and Retail
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Machine Learning in Ecommerce

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Machine Learning in Ecommerce

  1. 1. Ecommerce & MachineLearning byDavidJones-TechnicalDirector-ResolveDigital
  2. 2. GoogleSearch-Netflix GmailSpamFilter-Siri FraudDetection-Amazon
  3. 3. Machinelearningisnotjustforthe bigguys anymore.
  4. 4. MachineLearninginEcommerce Emailmarketing Cross-selling Personalisedrecommendations AbandonedCartEmails LeadScoring
  5. 5. — 1.CollectData 2.TrainModel 3.MakePredictions —
  6. 6. CollectData: Purchases ProductViews Likes&Ratings Wishlists
  7. 7. Anydatathatlinks customerstoproducts
  8. 8. 2.TrainModel
  9. 9.
  10. 10. prediction.io OpenSourceMachineLearningServer EcommerceTemplates APIforDevelopers Productionready
  11. 11. 3.Makepredictions
  12. 12. Realworldexample: UnitedCellars
  13. 13. 16kproductviews 60korders 3kproductratings
  14. 14. 79000rowssmalldata(bybayareastandards)
  15. 15. Withwine tastepreferencesare diverse
  16. 16. 1.PersonalisedProduct Recommendations 2.SimilarProducts
  17. 17. A/BTEST
  18. 18. FilterPredictionsAvoidanythingthatlessensrelevance Don’tshowoutofstockproducts
  19. 19. Howdoyourcustomers’shop? WithWinepeopleusuallypreferredorwhite
  20. 20. A/BTestResults 45%longeraveragesession 22%increaseinconversionrate 37%increaseinaverageordersize
  21. 21. 71%MoreRevenue
  22. 22. MachineLearning Generatesrevenue Butalso Improvescustomers’experience
  23. 23. 3 Things Learned
  24. 24. 1 Thehumantouch isstillimportant
  25. 25. 2 prediction.io isawesome
  26. 26. 3 Smalldata canbeenough
  27. 27. ThankYou ~ DavidJones,@d_jones resolve.digital/ml
  • BhagwatKumar

    Oct. 6, 2015

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