On-Demand Webinar: How to Deliver a Better B2B Digital Buying Experience with a Marketplace

1. How to Deliver a Better B2B Digital
Buying Experience with a Marketplace

2. Emanuela Delgado
SVP of the Revolution
Today’s Panelists
Paul Louit
Head of Marketplace
©2022 Mirakl, Inc.

3. $1.63T
2021
$1.39T
2020
2019
$1.10T
B2B eCommerce is accelerating fast
Source: Digital Commerce 360
+24%
increase in B2B companies
conducting sales online in
2021
© Mirakl 2022

4. ©2022 Mirakl, Inc.
What’s behind B2B eCommerce growth?
Customers remember their last
great experience online and
frequently compare it to their
current experience, even if the
great experience was in a
different market.
2019 Strategic Roadmap for Digital Commerce
“

5. Source: July/August 2020 Digital Commerce 360 B2B buyer ’s survey
Through which channels do you buy in general?
What percentage of
your B2B buying is
currently done via
marketplaces?
* Oracle report, sample size: 200 global B2B buyers across verticals
…and one-third are leveraging marketplaces
for core purchases
Nearly 90% of B2B buyers are using marketplace
for some business purchases…
As B2B buyers rush online, they show preference
for marketplaces
© Mirakl 2022

6. © Mirakl 2022
Spending has shifted to marketplaces
Consumers shopping “exclusively” or “a lot” on online marketplaces
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022

7. © Mirakl 2022
Prices Product
selection
Delivery
options
Shopping
experiences
62% 53% 43% 43%
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022
Buyers prefer marketplaces because they offer better…

8. Emanuela Delgado
SVP of the Revolution
Today’s Panelists
Paul Louit
Head of Marketplace
©2022 Mirakl, Inc.