A student event i designed

1. HABIT & HOBBY
BUMP YOU UP TO A FRESH START

2. TARGET MARKET
Descriptor First year post-graduate student
Age Majorly 20-35
Marital
Single, couple,
family with young children
Characters Normally ambitious and proactive
Interests
Settle in the new environment,
make new friends
Nationality International
Time of program Mostly 1.5-2 years
Special characters of the group
• Needs for quickly adaption
• High pressure-academic/social
• English as second language
• St lucia majors?
Young Post-graduate International Students

3. AIM
▪ Create a welcoming atmosphere
▪ Reduce anxiety of being in an unfamiliar environment
▪ Help participants to quickly adapt to the uni life
▪ Help participants to develop stress-reliving habits or hobby
▪ Provide an opportunity for socializing, building connections
(Reference: Jonine & Sharyn, 2013)

4. THEME & CONCEPT
▪ A series of different theme: music, sports, food & cooking
▪ First one----music (mainly instrument and singing)
Characters Functions
• Transferable
• Attractive
• Universal Language
• Interactive
• Triger emotions
• Pleasure
• Tension, Anxiety Reduction
• Creating Ambience
• Relationship Building
• Self-expression
(Reference: Gao, 2007; Oncescu & Leonarde, 2010; Boer, Fischer, Tekman, Abubakar, Njenga, & Zenger, 2012; Papinczak, Zoe,
2013 )

5. TIME
▪ Frequency: Twice(Orientation week for the first time, week 4 for the second time)
▪ Date: 19th July (Orientation week: Monday, 17 July 2017 - Friday, 21 July 2017);
12th August ( Saturday of the forth week)
▪ Time: 2-6pm (Afternoon when people finished the sign in, campus tour, student id)
(Reference: Menzies & Baron, 2014)

6. VENUE & LAYOUT
▪ Venue --- Natural Amphitheatre
▪ Layout
▪ Stage: music performance
▪ Exhibition: knowledge about music types,
instruments, music in different country, and
music & wellbeing
▪ Social: stalls—associations and music course
provider; networking-- music games, cafe
▪ Try-out Area: try out different instruments
and chat with “professionals”
Stage
exhibition
social
Try Out Area
Welcoming atmosphere and signage
All skill levels welcomed

7. Stage
Exhibition
Try Out Area
HIGHLIGHT
“Do you know that?”

8. Classic & New fashion
Different countries & Cultures
Popular & Niche

9. Guitar Hero Game Cafe
Creating an opportunity for networking, bonding and finding like-minded people
HIGHLIGHT

10. EVENT SCHEDULE
▪ Time Frame: 2pm-6pm
▪ Try Out Area: 3pm-5:30pm
▪ Social Area:
Café & Stalls: whole period;
Game: 2-5pm
▪ Exhibition Area: whole period
▪ Stage: performance 2pm-3pm & 5:30-6pm
▪ Gathering & BBQ: 5:30-6pm

11. CONCLUSION
▪ Emotional
▪ Informational
▪ Instrumental
• High participation rate
• Achieve the aim
• Have profound influence

12. REFERENCE
▪ Boer, D., Fischer, R., Tekman, H., Abubakar, A., Njenga, J., & Zenger, M. (2012). Young
people's topography of musical functions: Personal, social and cultural experiences
with music across genders and six societies. International Journal of
Psychology, 47(5), 355-369.
▪ Gao, Z. (2007). Managing stress with music : Issues in research. Australian Journal of
Music Education, (1), 29-39.
▪ Jonine Jancey, & Sharyn Burns. (2013). Institutional factors and the postgraduate
student experience. Quality Assurance in Education, 21(3), 311-322.
▪ Menzies, J. L., & Baron, R. (2014). International Postgraduate Student Transition
Experiences: The Importance of Student Societies and Friends. Innovations in
Education and Teaching International, 51(1), 84-94.

13. REFERENCE -CONTINUE
▪ Oncescu, J., & Leonarde, A. (2010). Special Issue: Postgraduate Student Leisure
Research. World Leisure Journal, 52(3), 236.
▪ Papinczak, Zoe. (2013). How Young People Use Music for Well-Being: A Mixed
Methods Approach.
▪ Steve Flack. Liverpool Academic of Music. Retrived from:
http://liverpoolacademyofmusic.com.au/play-an-instrument-relieve-stress/