Reach your target market by harnessing the power of advanced targeting. Gareth Morgan, Managing Director at Liberty Marketing

1. Gareth Morgan
Founder & Managing Director
AdWords Audiences
10 targeting options
in 20 minutes

2. Bid modifiers
Adjust bids
automatically
• Location
• Device
• Time

3. Demographic bidding
“Google Demographics
for Search Ads"
• Age
• Sex

4. Affinity audiences

5. Custom affinity audiences

6. In-Market audiences
Advertise just before
your audience purchase
• Apparel & Accessories
• Autos & Vehicles
• Baby & Children's Products
• Beauty Products & Services
• Business Services
• Computers & Peripherals
• Consumer Electronics
• Consumer Software
• Dating Services
• Education
• Employment
• Financial Services
• Gifts & Occasions
• Home & Garden
• Real Estate
• Sports & Fitness
• Telecom
• Travel

7. Life events

8. Re-marketing

9. RLSA
“Re-marketing Lists for
Search Ads"
For previous visitors,
choose different:
- Keywords
- Bids
- Advert messages
- Landing pages

10. Customer Match

11. Similar audiences
Audiences just like your
re-marking targets
• New, prequalified
users
• Around 5 times larger
than re-marketing
• Expect a 41% uplift in
conversions

12. Any questions?
Visit: LibertyMarketing.co.uk
Connect:
uk.LinkedIn.com/in/MrGarethMorgan
Follow: @LibertyOnlineUK