Konstantins Kuzikovs's presentation from Mobile Monday Riga #10 event.

1. To be or not to be
responsive?
by Konstantins Kuzikovs
specially for TechHub Riga
konstantins.kuzikovs@delfi.lv

2. Who we are?
Almost 900 000 readers per month
Biggest online publisher in Latvia
120 -140 000 000 page views per month
About 1700 advertisers and 2,9 mill ads revenue
15 years on market
Part of Express Grupp
#1 news media on all devices & #1 site among mobile users

3. Who we are?
#1 News portal
12 Theme portals
(magazines)
Video news portal
Forum
Startups (e-commerce)

4. What we have?
Desktop M.version App Responsive
18 18 7 2

5. What about audience?
170
353
535
718
900
06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015 06.2015
175 185 186 183 191 190 188
209 199
222 226
250 264
283
335 348 346
314
293
271
324 314
363 372
423 424
687
745
710
732 728 740 725
862
824
845 834
890
874
PC Phone Tablet
Tablets +50%
Mobile +49%
PC +27%
Delfi.lv audience on different platforms by Gemius ('000)

6. What about pageviews?
0
50
100
150
200
07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015
12 11 9 9 9 10 11 10 11 9 10
31 32
27
34 35
39
51
47 50
45
53
184
171
142 141
132
138
166
145
149
123
137
PC
Phone
Tablet
Delfi.lv page views on different platforms by Gemius (‘ 000 000)
Tablets -16%
Mobile +70%
PC -25%

7. What about apps?
Jun '14 Jul '14 Aug '14 Sep'14 Oct'14 Nov'14 Dec'14 Jan '15 Feb '15 Mar '15 Apr '15 May'15 Jun'15
2 2 2
25
27
29
31 32
34 35
37 38 39 40 41 42
Android
IOS
Number of active devices (google play, itunes, 000)
Mobile +68%

8. 0
225
450
675
900
Desktop users Mobile users Tablet users
35
382
32
264
424
874
delfi.lv
m.delfi
What people read on mobile?
Delfi.lv and m.delfi.lv audience on different platforms by Gemius ('000)

9. #1 People continue to use desktop
version on their phones and tablets.

10. What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015

11. What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015
+227%
+28%

12. What about money?
0,96%
99,04%
Desktop Mobile
2,41%
97,59%
2014 2015
+227%
+28%
2015
0
225000
450000
675000
900000
Mobile audience Desktop audience
874 000
424 000
2,41% 97,59%

13. What about money?
4 ads 1 ad
Desktop Mobile

15. #2 Ads money is not following
mobile audience!

16. The next big thing?

17. #3 You will not be possible to show
ads on your site to mobile users.

18. What to do?
We still have 3 ways
M.version App Responsive

19. What to do?
We still have 3 ways
M.version App Responsive

20. #4 Responsive design App can
help You to control connection with
audience.

21. new offer

22. new offer

23. banners
e-mails
offline ads
1-2%
2-9%
?%
new offer

24. banners
e-mails
offline ads
1-2%
2-9%
?%
push notification 100%
new offer

25. #5 App is faster and offer better
user experience then browser.

26. #5 App is faster and offer better
user experience then browser.
Using of phone equipment
Smaller data volume
Left-right navigation
Micro payments

27. 5 reasons why not to be a fan of
responsive design
#1 People continue to use desktop version on their phones
and tablets.
#2 Ads money is not following mobile audience!
#3 You will not be possible to show ads on your site to mobile
users.
#4 Responsive design App can help You to control
connection with audience.
#5 App is faster then browser (responsive design)

28. Why Delfi still has 2 products with
responsive design?

29. Why Delfi still has 2 products with
responsive design?
if you want to
get more traffic
if you want to
convert visitors to
loyal customers
step 1step 2

30. Thank you!