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How to leverage the power of chatbots in 2018 & generate ROI from them

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Lucy Olivia Hopkins

Richard Gee, Founder of Rixxo - OiConf 2018

Marketing
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Put your audience first! #FigDigSummit @rixxoHQWE’RE REDEFINING AUDIENCE ENGAGEMENT. WANT TO JOIN IN? How to leverage the power of chatbots in 2018 & Generate ROI From Them
Generating ROI from Chatbots #oiconf @rixxoHQ RICHARD GEE | Co-Founder WANT TO JOIN IN? Share with #oiconf & mention @rixxoHQ @rixxoHQ
Generating ROI from Chatbots #oiconf @rixxoHQ from Generating ROI HATBOTS C
Generating ROI from Chatbots #oiconf @rixxoHQ Behaviour Human Automated
Generating ROI from Chatbots #oiconf @rixxoHQ 394% 2016 Growth In Messaging app use Flurry Analytics WOW FACT Share this stat
Generating ROI from Chatbots #oiconf @rixxoHQ 1.3 billion monthly active Facebook Messenger / Whatsapp users each WOW FACT Share this stat
Generating ROI from Chatbots #oiconf @rixxoHQ Messenger The benefits of Marketing
Generating ROI from Chatbots #oiconf @rixxoHQ RECEIVES PERSONALISED MESSAGE USER CLICKS BUTTON
Generating ROI from Chatbots #oiconf @rixxoHQ LAUNCHES MESSENGER APP USER CLICKS BUTTON
Generating ROI from Chatbots #oiconf @rixxoHQ 25%90%open click Messenger Broadcasts Receive av.
Generating ROI from Chatbots #oiconf @rixxoHQ 61% of users like getting personalised messages from brands WOW FACT Share this stat
Generating ROI from Chatbots #oiconf @rixxoHQ Segmented Data For Retargeting First Name Last Name Email T&C’s Gender Timezone Locale Messenger ID Profile Picture Harry Potter h.p@hogwarts.ac.uk Yes Male -5 en_US 14932454372866 Hermione Granger h.g@hogwarts.ac.uk Yes Female -8 en_US 13932484232699 Ronald Weasley r.w@hogwarts.ac.uk Yes Male 1 en_UK 22133284436634 Data Entered By User Collected Profile Data
Generating ROI from Chatbots #oiconf @rixxoHQ
Generating ROI from Chatbots #oiconf @rixxoHQ Staying on time. Keeping in budget.
Generating ROI from Chatbots #oiconf @rixxoHQ Plan and Research 1.
Generating ROI from Chatbots #oiconf @rixxoHQ Case Study Joy Mangano OBJECTIVES ● Test Messenger marketing as an acquisition tool ● Build database and promote Joy’s new book ● Deliver an innovative new format for engaging audiences ● Facebook Overcome low organic Facebook reach and low engagement
Generating ROI from Chatbots #oiconf @rixxoHQ Prototype 2.
Generating ROI from Chatbots #oiconf @rixxoHQ Case Study Joy Mangano OVERVIEW ● Prototype chatbot using open source builder ● 3-day Messenger Bot sweepstakes ● Limited ad budget on Facebook and Instagram ● A single Facebook (image) post Under $500 of total prizes ● Under $500 of total prizes
Generating ROI from Chatbots #oiconf @rixxoHQ Go Agile 3.
Generating ROI from Chatbots #oiconf @rixxoHQ
Generating ROI from Chatbots #oiconf @rixxoHQ Integrate 4.
Generating ROI from Chatbots #oiconf @rixxoHQ How it works User comments on brand’s Facebook post to enter and receives a DM in Messenger User completes required details in Messenger via Facebook Bot as prompted by AI Details collected from users are exported via JSON to database & 3rd party platform STEP 1 STEP 2 STEP 3
Generating ROI from Chatbots #oiconf @rixxoHQ Optimise 5.
Generating ROI from Chatbots #oiconf @rixxoHQ Page’s most viewed and engaged with post ever 3658% Increase in Engagement 126,000 (60%) Non-Fans Reached 2.3% (+3210) Net Increase in Page Likes 238% Increase in Organic Reach ‘Responds Instantly’ Badge Earned The Results (in 3 days)
Generating ROI from Chatbots #oiconf @rixxoHQ The Results (in 3 days) Sign up Rate Increase (81%) 40% Higher Entry Volume 744%
Generating ROI from Chatbots #oiconf @rixxoHQ The Results (in 3 days) Paid Advert CPA (Email) -60% Paid Advert Engagement +99% Advert CPA -32% Advert Engagement +134%
Generating ROI from Chatbots #oiconf @rixxoHQ Framework PLAN & RESEARCH PROTOTYPE 1 2 GO AGILE3 INTEGRATE4 OPTIMISE5 Builders Bots
Generating ROI from Chatbots #oiconf @rixxoHQ Leveraging Chatbots For ROI Utilise new Facebook tools for increased paid and organic performance Deliver messages with 100% inboxing rate and cross device notifications Engaging personalisation and segmentation of your audience Capture data from user inputs and Facebook profile information Integrates with multichannel campaigns, both online and offline properties
Generating ROI from Chatbots #oiconf @rixxoHQ THANK YOU WANT TO JOIN IN? Visit Rixxo.com @rixxoHQ

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How to leverage the power of chatbots in 2018 & generate ROI from them

  • 1. Put your audience first! #FigDigSummit @rixxoHQWE’RE REDEFINING AUDIENCE ENGAGEMENT. WANT TO JOIN IN? How to leverage the power of chatbots in 2018 & Generate ROI From Them
  • 2. Generating ROI from Chatbots #oiconf @rixxoHQ RICHARD GEE | Co-Founder WANT TO JOIN IN? Share with #oiconf & mention @rixxoHQ @rixxoHQ
  • 3. Generating ROI from Chatbots #oiconf @rixxoHQ from Generating ROI HATBOTS C
  • 4. Generating ROI from Chatbots #oiconf @rixxoHQ Behaviour Human Automated
  • 5. Generating ROI from Chatbots #oiconf @rixxoHQ 394% 2016 Growth In Messaging app use Flurry Analytics WOW FACT Share this stat
  • 6. Generating ROI from Chatbots #oiconf @rixxoHQ 1.3 billion monthly active Facebook Messenger / Whatsapp users each WOW FACT Share this stat
  • 7. Generating ROI from Chatbots #oiconf @rixxoHQ Messenger The benefits of Marketing
  • 8. Generating ROI from Chatbots #oiconf @rixxoHQ RECEIVES PERSONALISED MESSAGE USER CLICKS BUTTON
  • 9. Generating ROI from Chatbots #oiconf @rixxoHQ LAUNCHES MESSENGER APP USER CLICKS BUTTON
  • 10. Generating ROI from Chatbots #oiconf @rixxoHQ 25%90%open click Messenger Broadcasts Receive av.
  • 11. Generating ROI from Chatbots #oiconf @rixxoHQ 61% of users like getting personalised messages from brands WOW FACT Share this stat
  • 12. Generating ROI from Chatbots #oiconf @rixxoHQ Segmented Data For Retargeting First Name Last Name Email T&C’s Gender Timezone Locale Messenger ID Profile Picture Harry Potter h.p@hogwarts.ac.uk Yes Male -5 en_US 14932454372866 Hermione Granger h.g@hogwarts.ac.uk Yes Female -8 en_US 13932484232699 Ronald Weasley r.w@hogwarts.ac.uk Yes Male 1 en_UK 22133284436634 Data Entered By User Collected Profile Data
  • 13. Generating ROI from Chatbots #oiconf @rixxoHQ
  • 14. Generating ROI from Chatbots #oiconf @rixxoHQ Staying on time. Keeping in budget.
  • 15. Generating ROI from Chatbots #oiconf @rixxoHQ Plan and Research 1.
  • 16. Generating ROI from Chatbots #oiconf @rixxoHQ Case Study Joy Mangano OBJECTIVES ● Test Messenger marketing as an acquisition tool ● Build database and promote Joy’s new book ● Deliver an innovative new format for engaging audiences ● Facebook Overcome low organic Facebook reach and low engagement
  • 17. Generating ROI from Chatbots #oiconf @rixxoHQ Prototype 2.
  • 18. Generating ROI from Chatbots #oiconf @rixxoHQ Case Study Joy Mangano OVERVIEW ● Prototype chatbot using open source builder ● 3-day Messenger Bot sweepstakes ● Limited ad budget on Facebook and Instagram ● A single Facebook (image) post Under $500 of total prizes ● Under $500 of total prizes
  • 19. Generating ROI from Chatbots #oiconf @rixxoHQ Go Agile 3.
  • 20. Generating ROI from Chatbots #oiconf @rixxoHQ
  • 21. Generating ROI from Chatbots #oiconf @rixxoHQ Integrate 4.
  • 22. Generating ROI from Chatbots #oiconf @rixxoHQ How it works User comments on brand’s Facebook post to enter and receives a DM in Messenger User completes required details in Messenger via Facebook Bot as prompted by AI Details collected from users are exported via JSON to database & 3rd party platform STEP 1 STEP 2 STEP 3
  • 23. Generating ROI from Chatbots #oiconf @rixxoHQ Optimise 5.
  • 24. Generating ROI from Chatbots #oiconf @rixxoHQ Page’s most viewed and engaged with post ever 3658% Increase in Engagement 126,000 (60%) Non-Fans Reached 2.3% (+3210) Net Increase in Page Likes 238% Increase in Organic Reach ‘Responds Instantly’ Badge Earned The Results (in 3 days)
  • 25. Generating ROI from Chatbots #oiconf @rixxoHQ The Results (in 3 days) Sign up Rate Increase (81%) 40% Higher Entry Volume 744%
  • 26. Generating ROI from Chatbots #oiconf @rixxoHQ The Results (in 3 days) Paid Advert CPA (Email) -60% Paid Advert Engagement +99% Advert CPA -32% Advert Engagement +134%
  • 27. Generating ROI from Chatbots #oiconf @rixxoHQ Framework PLAN & RESEARCH PROTOTYPE 1 2 GO AGILE3 INTEGRATE4 OPTIMISE5 Builders Bots
  • 28. Generating ROI from Chatbots #oiconf @rixxoHQ Leveraging Chatbots For ROI Utilise new Facebook tools for increased paid and organic performance Deliver messages with 100% inboxing rate and cross device notifications Engaging personalisation and segmentation of your audience Capture data from user inputs and Facebook profile information Integrates with multichannel campaigns, both online and offline properties
  • 29. Generating ROI from Chatbots #oiconf @rixxoHQ THANK YOU WANT TO JOIN IN? Visit Rixxo.com @rixxoHQ