Social Media & Marketing

1. Social Media
Internet based communication tools that permit people to
communicate, interact , exchange information with each other.
Worldwide growth and popularity.
Access by all generation.
• Channels like facebook , linkedin , twitter is known as social media
channels.

2. Classification of social media tools
• Social publishing –Blog ,Youtube
• Social Networking –Linkedin Twitter ,Facebook
• Photo based social networking – Pinterest , Snapchat , Instagram

3. Advantage
• Connectivity
• Education
• Help emergency
• Information and updates
• Amusement
• Noble cause
• improve business reputation
• Helps in building communities
• Promotions.

4. Disadvantage
• Cyber Bullying
• Hacking
• Addiction
• Fraud & Scams
• False story-Fake News
• Reduces real-life interaction
• Living in a virtual world
• Health issues-mental & physical
• Cancer
• Blackmailing & Honey Trapping

5. What to be done?
• Proper regulation of social media contents,
• Strong security Laws
• Strict punishments
• Dispute resolution mechanism
• Fast track courts for cyber bullying & harassment.

6. In brief
• Social Media inevitably brings amusement & entertainment for
everyone.
• It makes globalization a reality but the looming threats should be
checked.
• It can be said that social media is a blessing to humanity if used
appropriately & also a weapon of distruction ,if mis-interrupted.

7. Total Population-7.476
Internet Users-3.773
Active Social Media users-2.78913
Mobile Subscription -8.047
Active mobile users-2.549
(All figures in billion)
INTERNET USER

8. Approaches to Social Media Marketing
1. Branded Channels
2. Closed Communities
3. Influencer outreach
4. Co-creation
5. Social Selling
6. Customer Service

9. Branded Channels
• Corporate Channels
• Regular Engagement
• Business Identity on Social media(Facebook business page,
Linkedin, Twitter for business.
• Parameters: Campaigns + Contest +Growth