Media analysis of Take That 'These Days'

1. Take That
These Days

2. First Scene
• The video starts with an establishing shot of
what looks like earth or another planet
• This is used to make the viewer interested
and to make the video very strange from other
videos. However this is also a very smart
transition from something very controversial
to something very relevant

3. Second Scene
• The Camera uses a long shot then zooms into the set to
then follow one of the band members
• The song has now started when we first see one of the
band members' he camera tracks around the fake planet
and onto one of the members of take that, following him
over t where the set of the video is.
• In this shot the camera is introducing the viewer to the
band and the song. However this then makes them
question why the transition was used. However this also
gives the viewer an insight into what would happen on a
set.

4. Third Scene
• As in the last shot we see this was shot from an upright wall. However the
camera is using a mid to long shot to create an illusion that we are looking
at take that from up above in a high angle shot
• Not many editing techniques have been used as it is seamless and looks
like they have done it in one shot. The scene lasts about 4 to 5 seconds.
• Take That have obviously manipulated the way some people film these
sort of scenes to make people think that they are filming from above.

5. Fourth scene
• This medium shot is now isolating the members from everything
else.
• The band are still wearing pyjama’s suggesting that this could be
simulating a day in the life of Take that. They are still wearing the
same colours as they were in the last scene. They are also moving in
time with the soundtrack.
• The song dialogue has now started as it is the next verse. This is
happening while the camera is slowly zooming in to match the
speed in which they are singing.
• The scene lasts around 4 to 5 seconds while they sing the first part
of the verse. This is also used as another transition into a different
scene.
•

6. Fifth Scene
• A close to mid shot
• In this part of the music video Take that are in space, this
then starts to make sense as it links to the fist shot we get
of the video. They are all also looking primed suggesting
that this is a different part of the day. They are also still
wearing blue which is a very masculine colour yet it makes
them stand out.
• The editing is done so again it is transitioning into another
scene. Take that are also standing in front of a green screen
to simulate space. The scene lasts about 4 to 5 seconds.

7. Sixth Scene
• This is a close up shot to a long shot
• Editing has been used from the last scene as
something passes the screen then shows us
from the point in which they turn around and
we get the shine of the jackets
• The main characters in the video are being
focused on by looking at their hands

8. Seventh Scene
• A close to mid shot is used
• The camera then zooms into Howard moving the scene
on. This is also when the song goes into the last verse.
• In this last part of the bridge scene we see Howard
pushing the scene away like they are pushing away
negative things that come with the life of filming music
videos. This also makes it clear that Take that are the
main protagonists of the video.

9. Eighth Scene
• This is a long shot showing the setting and extras
• In this last scene we see Take that on a podium above everyone else
suggesting that they are the superior ones in this scene. The scene
however uses a lot of artificial lighting but this simulates happiness from
the viewer and suggests that this is the happiest part of the song where
everything is fine. Take that are also wearing the same costume that they
were wearing previously suggesting that they have not been controlled
this time and are being themselves. Everything is also back to bright
colours which also represents positivity.
• There does not seem to be any editing in this scene. However the pace of
the scene is rather quick because this is the finale of the video and the
director want it to be fast paced

10. Conclusion
In conclusion These Days by Take that is very
controversial to other pop videos. However it
also fits in with many of the different pop
conventions like bright costumes, and artistic
transitions (like Taylor Swifts ‘We are never
getting back together’).