The document provides 10 tips for effectively engaging on Twitter: 1) Be present by consistently tweeting as an industry expert, 2) Promptly respond to customers and issues, 3) Participate in industry Twitter chats to connect, 4) Schedule content but still monitor responses, 5) Search keywords related to your industry to find new connections, 6) Acknowledge new followers personally rather than with automated messages, 7) Use Twitter lists to organize accounts by topic, 8) Test tweets and learn from feedback to improve engagement, 9) Focus on quality over quantity of followers by being authentic, and 10) Complete your profile to tell followers about yourself.

1. Be Present
Consistently tweet and share to show that
you're a part of the community and a
knowledgeable industry resource.
Promptly Respond
Have processes to ensure customers
receive replies within a reasonable
timeframe, even if it is just to indicate that
you’re on top of an issue.
Participate in Twitter Chats
Industry chats generate a warm and fuzzy
feeling and enable you to form stronger
connections through curated discussions.
Schedule Content
You can't—and shouldn’t—be on Twitter
24/7, so give yourself a break and schedule
relevant posts, but just be sure to watch your
responses carefully.
Search to Scale
Identify keywords related to your industry
and search around those terms, you’ll
seek out new connections and grow your
follower base.
Acknowledge New Followers
Send a personalized "hello" or engage with
a new follower’s recent tweet instead of
sending automated direct messages.
Make Lists
Twitter lists are an excellent way to group
people and brands you follow—you can
easily sort through your stream to address
important tweets.
Test and Learn
Monitor tweets to see engagement levels,
then take feedback and assess necessary
changes to ensure you hit your goals.
Forget Your Follower Number
Bigger communities aren’t necessarily
better, so don't get caught up in total
followers, be authentic and your audience
will grow naturally.
Personalize Your Profile
Complete your profile and make it
interesting, followers want to know who you
are, what you do and where you're from.
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TIP SHEET
10 Ways to Engage
on Twitter
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