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Free	Online	
Resources
The	internet	is	your	toolbox.
Social	Media	
Marketing
The	power	is	at	
your	fingertips.
Social	Media	Marketers	have	an	
assortment	of	free resources	available	
to	help	them	create	content	that	keeps	
their	followers	engaged.	
From	online	photo	editing	applications	
to	powerful	search	engines,	the	internet	
is	a	tool	box	of	free	resources	for	any	
marketer.
Find
Images
http://www.morguefile.com
The	term	"morgue	file"	is	used	in	
newspaper	business	to	describe	the	
file	that	holds	images	from	past	
issues.	Although	the	term	has	been	
used	by	illustrators,	comic	book	
artist,	designers	and	teachers	as	well.	
The	purpose	of	MorgueFile.com	is	to	
provide	free	image	reference	
material	for	use	in	all	creative	
pursuits.	You	can	download	one	of	
more	than	350,000	free	stock	photos	
for	commercial	use,	and	you	don’t	
even	have	to	create	an	account!
After	you	find	the	photo	you	want,	hoover	over	it	
and	click	the	download	arrow	icon.
https://pixlr.com
There’s	no	account	
needed	and	Pixlr features	
three	online	photo	
editing	web	apps.	
Simply	the	launch	the	
app	you	want	to	you	use,	
navigate	to	the	photo	
you	want	to	edit,	and	let	
the	creative	juices	flow.	
Edit	
photographs
Pixlr also	provides	a	Desktop	User	Guide:	
https://support.pixlr.com/hc/en-us/sections/201848687-Pixlr-Desktop-User-Guide.
Social	Image Resizer Tool
I	know	I	have	mentioned	this	
tool	before,	but	it	is	worth	
mentioning	twice.	
After youcapture	or find the	
perfect photo, youmay need to
resize	it for posting. The	Social	
Image Resizer Toolis a great way
to do	just that.
Choose	from	a	dropdown	menu	
of	options	that	includes	
Facebook	Cover	Photo,	Twitter	
Profile	Pic	and	YouTube	Profile	
Photo,	among	others.	
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images
Download	
icons
http://www.iconarchive.com
Icons	from	the	Commercial	
Free	Icon	sets	in	this	archive	
can	be	used	commercially	
without	a	payment.
http://www.iconarchive.com/
commercialfree.html
But,	some	sets	require	a	
backlink	to	the	artist’s	
website.
§ Click	on	the	icon	you	want	to	download.	
§ Then	click	the	green	“Download	PNG”	
button.
§ Right	click	the	icon.	
§ Select	“Save	image	as…”	from	the	
dropdown	menu.
Find	logos
https://www.iconfinder.com
Find	lots	of	free	and	
cheap	icons	for	all	sorts	
of	social	media	and	
marketing	projects.	
After	searching	for	an	
icon,	select	“Free”	for	
the	PRICE	options.
Find	special	characters
http://copypastecharacter.com/all-characters
Copy	and	paste	special	characters	you	cannot	find	on	your	
computer	or	your	keyboard.	Click	the	“All	characters”	link	
to	open	up	a	menu	or	search	all	characters.
Compare	
anything
http://www.diffen.com
You	can	get	some	great	
data	for	infographics	and	
social	media	posts	from	
Diffen.	
No	need	to	sign	up.	
Just	enter	the	two	topics	
or	items	you	would	like	
to	compare	and	click	the	
green	go	button.	
Try	it	now.	It’s	really	fun!
Create	word	
clouds
http://tagcrowd.com
https://www.jasondavies.com/wordcloud/
You	provide	the	text	or	the	URL,	
and	these	two	sites	will	form	
the	word	cloud.	
Try	using	your	blog’s	URL	now	
and	see	what	words	pop	up.
If	you	love	word	clouds,	there	
are	many	more	sites	out	there	
that	will	help	you	create	them.	
Do	a	little	research	and	let	me	
know	what	you	find.
Create	word	
mosaics
http://www.imagechef.com/ic/word_mosaic
You	can	also	make	word	clouds	that	conform	
to	a	certain	shape	with	ImageChef.com.	
There	are	lots	of	
shapes	from	
which	to	choose.
Build	
fonts
http://fontstruct.com
You	can	create	original	sets	
of	fonts	that	can	be	saved	
and	downloaded	all	for	free!
The	process	can	be	a	bit	
tedious,	but	the	interface	is	
easy	to	use.	Building	your	
own	font	could	take	branding	
to	another	level.
Search
hashtags
https://tagboard.com
Tagboard allows	you	to	
search	any	hashtag.	You	
can	see	if	your	followers	
are	using	the	hashtags	you	
suggest	or	if	they	are	
tagging	you	in	posts.	
You	can	also	use	this	site	to	
research	trending	hashtags	
and	find	sharable	content	
to	retweet	or	share.
Generate	
blog	topics
http://www.hubspot.com/blog-topic-generator
HubSpot actually	created	a	blog	
topic	generator!
Not	feeling	creative?	No	problem.	
Enter	three	keywords	related	to	
your	brand,	business	or	blog,	and	
HubSpot gives	you	five	blog	ideas.	
Use	the	topics	verbatim	or	be	
inspired	and	modify	them	to	better	
suit	your	blog.
Create
a	quiz
https://www.qzzr.com
Qzzr is	a	great	tool	for	
making	online	quizzes	
to	share	on	your	blog	or	
Facebook	page.	
People	love	to	test	their	
knowledge,	and	quiz	
topics	can	vary	from	
popular	categories	such	
as	movies,	sports	or	art,	
to	questions	about	your	
brand,	business	or	
product.
Share	interactive	
content
https://www.thinglink.com
ThingLink allows	you	to	create	
interactive	images	and	share	
them	via	social	media.	
You	can	make	your	images	
come	to	life	with	text,	video,	
music	and	more.	
You	can	also	browse	other	
images	for	inspiration	and	
create	your	own	customized	
stream.
Share	
Quotes
http://www.quotescover.com
QuotesCover.com	enables	you	
to	customize	quotes	into	status	
updates,	Facebook	cover	
photos,	Twitter	headers	and	
desktop	wallpapers.	
http://recite.com
http://quozio.com
Turn	quotes	into	posts	with	
Recite	and	Quozio.	Both	have	a	
limited	variety	of	templates	but	
are	easy	to	use.
Create		memes	
https://imgflip.com/memegenerator
A	meme	is	a	humorous	image	with	text	
that	is	copied	(often	with	slight	variations)	
and	spread	rapidly	by	internet	users.
ImgFlip.com which	is	fairly	easy	to	use	and	
really	fun	once	you	get	the	hang	of	it.
Create	gifs
http://www.memecenter.com
MemeCenter also	offers	a	free	place	to	
create,	download	and	share	memes.	This	
tool	allows	you	to	generate	animated	gifs,	
too.
An animated	GIF is	a	file	that	contains	a	set	
of	images	that	are	presented	in	a	specified	order.
As	with	ImgFlip,	you	can	upload	your	own	photos	for	
memes	or	choose	from	numerous	photos	already	
available.	
When	creating	animated	gifs,	you	can	upload	videos	
or	use	YouTube	URLs	with	both	ImgFlip and	
MemeCenter.	
ImgFlip requires	that	you	create	an	account	before	
designing	animated	gifs	while	MemeCenter does	not.	
Try	them	both	and	see	which	you	find	easier	to	use.
Capture	
screenshots
SNIPPING	TOOL
You	can	capture	screenshots	on	
your	PC	with	a	snipping	tool.	Or	use	
the	key	board	shortcut	“Shift	+	
Command	+	4”	on	a	Mac,	to	save	a	
selected	portion	or	all	of	your	
computer	screen	as	an	image.	
You	can	also	annotate	the	image	
with	rectangles,	circles,	arrows,	
lines	and	text,	before	saving	it.
Screenshots	are	low	resolution	images	useful	for	
sharing	via	social	media.	Be	sure	to	link	back	to	or	
cite	your	sources.
Shorten	
URLs
http://goo.gl
Google’s	URL	shortener makes	long	
URLs	concise	with	the	click	of	a	
button.	
All	goo.gl	URLs	are	public	and	can	be	
accessed	by	anyone.	
The	tool	also	allows	you	to	keep	
track	of	when	the	shortened	URLs	
were	created	and	how	many	people	
have	clicked	on	them.
Shorten	and	
customize	URLs
https://bitly.com
Bitly’s URL	shortener also	makes	long	URLs	
concise	with	the	click	of	a	button,	but,	unlike	
Google’s	shortener,	the	links	you	create	here	
are	customizable.
All	bit.ly	URLs	are	public	and	can	be	accessed	
by	anyone.	
This	tool	also	allows	you	to	keep	track	how	
many	people	have	clicked	on	the	links	and	
from	where	your	followers	accessed	them.
Explore	
shortened	URLs
http://unfurlr.com
You	find	the	original	URL	
behind	a	shortened	link	
with	unfurlr.com.
Make	a	video
https://studio.stupeflix.com/en/
Create	movies	using	photos	and	
videos.	You	can	also	add	
soundtracks	to	your	movies.
Make	a	map
http://scribblemaps.com
Make	customized	Google	
maps	that	you	can	embed	
on	a	web	page	or	include	
in	an	email	invite.	
You	also	can	save	the	map	
to	PDF	or	share	it	on	your	
Facebook	page	directly.
Edit	PDFs
https://www.pdfescape.com/
White	out	and	replace	text	
and	images	in	pdfs.	This	tool	
is	handy	and	easy	to	use!
Identify	the	appropriate	
keywords	&	phrases
http://keywordtool.io
Study	how	people	actually	search	
or	describe	your	brand	or	other	
brands	and	topics.	You	can	then	
search	phrases	and	terms	using	
common	language,	which	will	
give	you	the	best	results.
SOURCES
q http://sproutsocial.com/insights/free-image-creation-tools/#Screenshot%20Tools
q http://piktochart.com/productivity-hacks-50-tools-to-improve-your-infographics-workflow/
q Louise	Jett

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