Marketing plan for an Android app to be launched in Indian market.

1. YouTube Music

2. EXECUTIVE
SUMMARY

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9. SITUATION
ANALYSIS

10. Situation Analysis:
Overview

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12. Free version
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14. Premium version
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15. Situation Analysis:
Competitors

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17. Points of Parity (PoP)
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18. Points of Difference
(PoD)
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19. Situation Analysis:
Current Customers

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21. Situation Analysis:
Target Customers

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23. How YouTube Music will lure them?
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24. Situation Analysis:
Collaborators

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27. GOAL

28. The goal of this app will be
to cater to all those:
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29. The app will promote a
piracy free environment,
beneficial to the market

30. It will let its users access
to quality content
anytime, anywhere

31. Huge profits involved for
the company

32. STRATEGY

33. Consumers
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34. Competitors
• The app will take benefit of brand equity
of YouTube over its competitors
• The subscription rates would be
discounted during festive season for more
customers
• The added feature of getting to watch
unlimited high quality videos, which is not
provided by its competitors

35. Context
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36. Value Proposition to
Customers
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37. Value Proposition to
Company
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38. TACTICS

39. Price
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40. Incentives
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41. Distribution
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42. IMPLEMENTATION

43. Advertisement
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44. Offers
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45. SUMMARY

46. Created by LokendraVerma, IIT Bombay,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.