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Creative Digital Media Design

Team:
Krishna Kashyap Yakkala P13206371
Venkata Sai Avinash Chowdary P1324033X
CONTENTS
1. Title of the Project
2. The Client and The Idea
3. Aim
4. Objectives
5. Outcomes
6. Design Scope and Approach
7. User Journey
8. Methodology
9. Time Plan
10.References
TITLE OF THE PROJECT

MACGUFFIN MVP
THE CLIENT & THE IDEA
The Client related to our project is Mr. Stuart G Hall, CMO at toucan. He planned to
launch a short video application for moviegoers. So he named the application as
Macguffin.
As he wanted to test this application he launched it as a Minimum Viable Product.
MVP or Minimum Viable Product:
The minimum viable product is that version of a new product which allows a team to
collect the maximum amount of validated learning about customers with the least effort.

Macguffin:
Macguffin is a plot device in the form of some goal, desired object, or other
motivator that the protagonist pursues, often with little or no narrative
explanation as to why it is considered so important. It might be something
which pops out of your mind when you watch a movie or scene in a movie or
shot in a scene or a dialogue in a shot
MVP CREATED BY THE DEVELOPER

Logo Screen

Loading Screen

Menu Screen
Testing the MVP created
by the developer.

MVP CREATED BY THE DEVELOPER

It is just a basic structure
of the idea.
They used instagram
application to record videos
and linked them to the
application.
They named the MVP as
Puffin.
They wanted people to
record and upload
macguffins.

Search Screen

Macguffin Screen

They included search to
search the macguffins.
“What’s Hot” is also a
feature they wanted it to be
on the application.
AIM

The aim of the project is to test the MVP
created by the developer and to demonstrate whether
the app worth progressing from a user perspective and
use this to develop a prototype.
OBJECTIVES
Secondary Research
Primary Research
Testing the MVP
Designing the Prototype
Creating Video
Market Analysis

OBJECTIVES

Secondary Research
Websites

Movie
Reviews

Professional
Critic
Reviews

Roger
Ebert





Rotten
Tomatoes





Meta
Critic





Yahoo!
movies





User Critic
Reviews

Macguffin

Trivia

User
Rating



Video
Reviews

User
comments
















OBJECTIVES

Secondary Research

IMDB
New releases
Trivia
Awards
Plot summary
User Reviews
Release dates
User Ratings
Trailers
OBJECTIVES

Secondary Research

Market Analyses
Mobile Applications

Rotten Tomatoes:

Features:
Latest updates about movies.
Latest releases and their information.
Critic Reviews
User Reviews

User ratings.
Cast and Crew details.
Interviews.
Trailers.
Show times and Tickets.
OBJECTIVES

Secondary Research

Market Analyses
Mobile Applications

IMDB:

Features:
Latest updates about movies under shoot.
Latest releases and their information.
Market results

Trailers and picture galleries
Show times and Tickets
Updates on Blue-ray & DVD’s
OBJECTIVES

Secondary Research

Market Analyses
Conclusions

Websites and Applications

Macguffin

APP: IMDB, Rotten tomatoes
WEB: IMDB, Meta critic

Latest releases and information about the
movies

APP: IMDB, Rotten tomatoes
WEB: IMDB, Meta Critic

Trailers and pictures

APP: IMDB, Rotten tomatoes
WEB: Meta critic

What's New

APP: IMDB, Rotten tomatoes
WEB: IMDB, Rotten tomatoes

Show times and Tickets

Macguffin

Macguffin
OBJECTIVES

Primary Research

Questionnaire
Results and Analysis

As a part of primary research, we prepared a questionnaire and shared it over social
networking website. We ended up with 107 responses.

Aim of Questionnaire:
To know what age group should be concentrated .
To know how people are interested in movie reviews.
To know what features are to be included in the app for better usage.
To get better understanding about Applications what people use in their smart
phones.
To know whether users use this kind of application.
Questionnaire
Results and Analysis

OBJECTIVES

Primary Research

Do you write a review after
watching the movie?

Age Group

If yes? Where?
Rotten Tomatoes
Meta Critic
Yahoo! Movies
yes
Personal Blogs
no

16-25

26-35
36-45

What kind of reviews do you
prefer?

Do you ever check the review of
the movie before watching it

User Reviews and Ratings
Professional Film Critic Review

yes
no

5.8
4.2
Questionnaire
Results and Analysis

OBJECTIVES

Primary Research
6
5

What websites do you use for
reviews?

What kind of applications do you
usually download?

4
50
40

40
3
30
2
20

imdb

30

Series 2

20

Series 3

1
10

10

0
0

0
imdb

rotten
tomatoes

meta
critic

guardian Yahoo!
Movies

Roger
Ebert

Category 1 Category 2 Category 3 Category 4

Entertainment

Productivity

Utilities

Social
Questionnaire
Results and Analysis

OBJECTIVES

Primary Research
If an app existed that allowed you to add your own video
reviews of a movie would you use it?

no
45%
yes
55%

If yes would you use it immediately
after leaving the cinema?

yes
no
OBJECTIVES

Primary Research

Questionnaire
Results and Analysis

16
14
movie reviews

12

showtimes and tickets

10

upcoming movies and trailers
rate movies

8

manage your watch list
gallery

6

critic reviews
box office results

4

celebrity birthdays
trivia

2

notifications to your mail

0
Features of application
INTERVIEWING FOCUS GROUPS

OBJECTIVES

Primary Research
Sales

We selected 10 people and explained the concept of MACGUFFIN.
We asked them to watch the movie - Godfather (1972).
Later we interviewed and noted their Macguffin.
So we found out that 8 out of 10 have different Macguffin and two have similar
Macguffin.
So we discussed the result with the ten members and they were happy 1st Qtr
that they
go to know about other Macguffin.
2nd Qtr
Then we showed the application and asked them to review.
3rd Qtr

Result

4th Qtr
“Its exciting to know others macguffins. If this
application existed, I would definitely use it”
Same
Macguffins
Different
Macguffins

“It should not be limited to macguffins only, It
should be like a social networking for movies and
macguffins too”
OBJECTIVES

Primary Research

PREZI PRESENTATION

As part of the project,
we created a prezi presentation
To know how can people understand the concept of
macguffin.
To know the feedback about the application.
OBJECTIVES

Primary Research
Structure of Macguffin
Well connected with people like facebook.
Should have information about upcoming
movies like IMDB.
Should have video macguffins like personal
videos in instagram.
So that users can have new and enjoyable
application with what they can be never
bored.

Features of application:
Macguffins
What's New?
Show times and Tickets
Trailers and Wallpapers

Conclusion
Methodology
Primary Research

Secondary Research

•Survey design

•Interviewing selected focus groups

Interviewing client
Selection of focus groups
Questionnaires to focus group
Generating reports from
questionnaires
Study about other movie review
websites and applications

Testing
•Testing the functionality of the app
Testing the design created by the
developer
Testing the design compatibility for
different screen resolutions.

Evaluating the feedback from focus
groups
Understanding design requirements
Development of concept for app
design
Organizing β user group

Organising β user group and validating
the feedback

Designing the user interface
•Creating concept of the design
Applying different colour patterns for the interface
Designing user friendly layout

Making Video Presentation
•Making video presentation using Adobe After effects and
Adobe Premier Pro
Design Scope
Key points for designing an app for IOS
Aesthetic Integrity
Consistency
Direct Manipulation
Metaphors
User Control
Mood Board
Rich Usability Vs Flat Usability Design

Design Approach

Flat Usability Design:
To create a sense of clarity.
To create simplicity for the user.
To remove the need for distracting
ornamentation.
Logo
Concept Design

Background Colour:
Orange is associated with the benign warmth of the
sun. Curiosity is a driving characteristic of orange, and with it
comes exploration of new things.
To spice things up when you feel time is dragging.
To become more involved in something.
To increase creativity.
Relief from things becoming too serious.

ff990
TIME PLAN
Structure of App
Outcomes

A video which shows the re-designed prototype user interface and
its functions.
And YES, this application has a lot of potential to draw users to use
it and get addicted to it.
ThankYou

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MacGuffin

  • 1. Creative Digital Media Design Team: Krishna Kashyap Yakkala P13206371 Venkata Sai Avinash Chowdary P1324033X
  • 2. CONTENTS 1. Title of the Project 2. The Client and The Idea 3. Aim 4. Objectives 5. Outcomes 6. Design Scope and Approach 7. User Journey 8. Methodology 9. Time Plan 10.References
  • 3. TITLE OF THE PROJECT MACGUFFIN MVP
  • 4. THE CLIENT & THE IDEA The Client related to our project is Mr. Stuart G Hall, CMO at toucan. He planned to launch a short video application for moviegoers. So he named the application as Macguffin. As he wanted to test this application he launched it as a Minimum Viable Product. MVP or Minimum Viable Product: The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Macguffin: Macguffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation as to why it is considered so important. It might be something which pops out of your mind when you watch a movie or scene in a movie or shot in a scene or a dialogue in a shot
  • 5. MVP CREATED BY THE DEVELOPER Logo Screen Loading Screen Menu Screen
  • 6. Testing the MVP created by the developer. MVP CREATED BY THE DEVELOPER It is just a basic structure of the idea. They used instagram application to record videos and linked them to the application. They named the MVP as Puffin. They wanted people to record and upload macguffins. Search Screen Macguffin Screen They included search to search the macguffins. “What’s Hot” is also a feature they wanted it to be on the application.
  • 7. AIM The aim of the project is to test the MVP created by the developer and to demonstrate whether the app worth progressing from a user perspective and use this to develop a prototype.
  • 8. OBJECTIVES Secondary Research Primary Research Testing the MVP Designing the Prototype Creating Video
  • 10. OBJECTIVES Secondary Research IMDB New releases Trivia Awards Plot summary User Reviews Release dates User Ratings Trailers
  • 11. OBJECTIVES Secondary Research Market Analyses Mobile Applications Rotten Tomatoes: Features: Latest updates about movies. Latest releases and their information. Critic Reviews User Reviews User ratings. Cast and Crew details. Interviews. Trailers. Show times and Tickets.
  • 12. OBJECTIVES Secondary Research Market Analyses Mobile Applications IMDB: Features: Latest updates about movies under shoot. Latest releases and their information. Market results Trailers and picture galleries Show times and Tickets Updates on Blue-ray & DVD’s
  • 13. OBJECTIVES Secondary Research Market Analyses Conclusions Websites and Applications Macguffin APP: IMDB, Rotten tomatoes WEB: IMDB, Meta critic Latest releases and information about the movies APP: IMDB, Rotten tomatoes WEB: IMDB, Meta Critic Trailers and pictures APP: IMDB, Rotten tomatoes WEB: Meta critic What's New APP: IMDB, Rotten tomatoes WEB: IMDB, Rotten tomatoes Show times and Tickets Macguffin Macguffin
  • 14. OBJECTIVES Primary Research Questionnaire Results and Analysis As a part of primary research, we prepared a questionnaire and shared it over social networking website. We ended up with 107 responses. Aim of Questionnaire: To know what age group should be concentrated . To know how people are interested in movie reviews. To know what features are to be included in the app for better usage. To get better understanding about Applications what people use in their smart phones. To know whether users use this kind of application.
  • 15. Questionnaire Results and Analysis OBJECTIVES Primary Research Do you write a review after watching the movie? Age Group If yes? Where? Rotten Tomatoes Meta Critic Yahoo! Movies yes Personal Blogs no 16-25 26-35 36-45 What kind of reviews do you prefer? Do you ever check the review of the movie before watching it User Reviews and Ratings Professional Film Critic Review yes no 5.8 4.2
  • 16. Questionnaire Results and Analysis OBJECTIVES Primary Research 6 5 What websites do you use for reviews? What kind of applications do you usually download? 4 50 40 40 3 30 2 20 imdb 30 Series 2 20 Series 3 1 10 10 0 0 0 imdb rotten tomatoes meta critic guardian Yahoo! Movies Roger Ebert Category 1 Category 2 Category 3 Category 4 Entertainment Productivity Utilities Social
  • 17. Questionnaire Results and Analysis OBJECTIVES Primary Research If an app existed that allowed you to add your own video reviews of a movie would you use it? no 45% yes 55% If yes would you use it immediately after leaving the cinema? yes no
  • 18. OBJECTIVES Primary Research Questionnaire Results and Analysis 16 14 movie reviews 12 showtimes and tickets 10 upcoming movies and trailers rate movies 8 manage your watch list gallery 6 critic reviews box office results 4 celebrity birthdays trivia 2 notifications to your mail 0 Features of application
  • 19. INTERVIEWING FOCUS GROUPS OBJECTIVES Primary Research Sales We selected 10 people and explained the concept of MACGUFFIN. We asked them to watch the movie - Godfather (1972). Later we interviewed and noted their Macguffin. So we found out that 8 out of 10 have different Macguffin and two have similar Macguffin. So we discussed the result with the ten members and they were happy 1st Qtr that they go to know about other Macguffin. 2nd Qtr Then we showed the application and asked them to review. 3rd Qtr Result 4th Qtr “Its exciting to know others macguffins. If this application existed, I would definitely use it” Same Macguffins Different Macguffins “It should not be limited to macguffins only, It should be like a social networking for movies and macguffins too”
  • 20. OBJECTIVES Primary Research PREZI PRESENTATION As part of the project, we created a prezi presentation To know how can people understand the concept of macguffin. To know the feedback about the application.
  • 21. OBJECTIVES Primary Research Structure of Macguffin Well connected with people like facebook. Should have information about upcoming movies like IMDB. Should have video macguffins like personal videos in instagram. So that users can have new and enjoyable application with what they can be never bored. Features of application: Macguffins What's New? Show times and Tickets Trailers and Wallpapers Conclusion
  • 22. Methodology Primary Research Secondary Research •Survey design •Interviewing selected focus groups Interviewing client Selection of focus groups Questionnaires to focus group Generating reports from questionnaires Study about other movie review websites and applications Testing •Testing the functionality of the app Testing the design created by the developer Testing the design compatibility for different screen resolutions. Evaluating the feedback from focus groups Understanding design requirements Development of concept for app design Organizing β user group Organising β user group and validating the feedback Designing the user interface •Creating concept of the design Applying different colour patterns for the interface Designing user friendly layout Making Video Presentation •Making video presentation using Adobe After effects and Adobe Premier Pro
  • 23. Design Scope Key points for designing an app for IOS Aesthetic Integrity Consistency Direct Manipulation Metaphors User Control
  • 25. Rich Usability Vs Flat Usability Design Design Approach Flat Usability Design: To create a sense of clarity. To create simplicity for the user. To remove the need for distracting ornamentation.
  • 26. Logo Concept Design Background Colour: Orange is associated with the benign warmth of the sun. Curiosity is a driving characteristic of orange, and with it comes exploration of new things. To spice things up when you feel time is dragging. To become more involved in something. To increase creativity. Relief from things becoming too serious. ff990
  • 29. Outcomes A video which shows the re-designed prototype user interface and its functions. And YES, this application has a lot of potential to draw users to use it and get addicted to it.