Idea for a lyrics app

1. LyricsFlow
BY NAMAN GOYAL

2. What is it about?
 Lyrics platform on mobile and connected devices
 Lyrics is among the top searched items on Google
 Our plan is to challenge the already existing competitors by bringing
innovations and making a better lyrics app

3. Current Scenario
 Musixmatch control the majority share in the market
 Other apps in the market are Lyrics Grabber, AirLyrics, Lyrics Mania
 But they all don’t serve as a healthy competition to Musixmatch

4. Musixmatch-Key features
 Floating lyrics
 Their own music player
 Compatible with many known music player like Google Play, Spotify, etc.
 Attractive UX, UI
 Lyrics Quotes can be shared directly on various social media platform

5. Musixmatch - Problems
 Too many Ads in the free version of their app
 They have not utilized the Machine Learning algorithms in their apps which
provides a recommender system and many information about user
experience patterns
 Current version of the app does not sync the lyrics when played from
between. User has to start the song from the beginning to sync the lyrics
 Some users have reviewed that the app is not battery-efficient
 Not compatible with regional lyrics like Punjabi, Telugu, etc. which is a
necessity in a place like India

6. LyricsFlow – Key features
 The Machine Learning algorithms provides a personalized recommender
system and many information about user experience patterns
 Battery-efficiency will be taken care of by using lighter algorithms.
 The app will be able to provide lyrics of song from various languages
which is a necessity in a place like India

7. Company marketing scheme
 Investing in market-research
 Feedback loop
 Transparency-blog about development process on our website
 Updates will not only mention “bug fixes”
 Therefore app update description space is important
 Paying attention to Customer support
 Every customer matters

8. Marketing Channels
 Press Release
 Online Ads
 App cross-promotion networks – Promotion on apps which provide song
downloads,
 Social media(FB page, twitter)
 Promotion scheme will be set according to location (language, culture,
selling points in the area will be taken care of)
 Contest or giveaways

9. Increasing the number of Reviews
Review system is an important part in these types of app. This helps
improve and know what our customer wants.
 Use an app review plugin
 Incentivize Users to Review Your App
 Time the prompt

10. Product Line
 2 Products
 Free Version
 Features with Ads
 Features of our competition
 Premium Version
 No Ads
 Personalized recommender system

11. Target Market
 All age groups, who have a taste for music and want lyrics in front of them
at all time
 According to reports, maximum number of downloads of Musixmatch are
from age group 15-35

12. Plan Expansion
 Initially, the app is supposed to serve in India
 When we have sufficient funds, we will expand it slowly but effectively.

13. Disclaimer
 Created by: Naman Goyal(IIT Guwahati), during an internship under Prof.
Sameer Mathur

14. Thank You