During this project we worked on creating and selling a mobile application and implementing it using Titanium - Appcelerator software. The mobile application is: MoviePedia, which is the best directory of movies you will ever use. It is very convenient for tracking new movies and their reviews. You can look for the best movies to watch in your favorite categories, watch HD trailers and photos, enjoy listening to the soundtracks of the movie, easily create your watch list, and much more.

1. MoviePedia
Dina Al-Qawasmeh (1210101)
Souad Mufti (1210203)

2. •Overview of the Application
•Similar applications
•The Marketing Strategy
•Design
•Implementation
•Deployment
•Conclusion
Outline

3. MoviePedia is the best directory of
movies you will ever use. It is very
convenient for tracking new movies and
their reviews. You can look for the best
movies to watch in your favorite
categories, watch HD trailers and photos,
enjoy listening to the soundtracks of the
movie, easily create your watch list, and
much more.
Description

4. Special Features
•Choose a movie
from your favorite
categories

5. Special Features
•Find the cinema's
release dates.
•Find the DVD
release dates.

6. Special Features
•Add your favorite
movies to your
watchlist.

7. Special Features
•Read professional
critics reviews.

8. Special Features
•Watch HD trailers.
•View photos.
•Enjoy listening to
the sound tracks of
the movie.

9. • Alerts for users
about the level
of
inappropriate
scenes a movie
might contain
Special Features

10. Targeted Platform
iOS Android

11. Targeted Customers
•Age: 16 – 35 years old
•Country: Middle East countries
•Sex: both male and female

12. Category
•Entertainment

13. Similar Applications
• Movie by Flixter
• The application enables users
to browse the top box office
movies, to buy movies tickets,
to review movies, to watch
trailers, and to create “Want to
See” list.
• Category: Entertainment
• Languages: English
• Targeted platforms: iOS –
Android
• Price: Free application – In
app advertisements

14. • IMDb
• It is the world largest collection of
movies, TV shows, and celebrity info.
• It enables the users to watch trailers,
review movies, explore popular chart,
for example; best picture award
winners and top-rated movies of all
times, etc.
• Category: Entertainment
• Languages: English, French, German,
Italian, and others
• Targeted platforms: iOS – Android
• Price: Free application – In app
advertisements
Similar Applications

15. • Same targeted platforms
• Focused target market, which is the
Middle East countries.
• Attractive graphical user interface
with simpler content and direct
information
Compare

16. • Play HD trailers, view photos of the movie,
and listen to soundtracks of the movie
• Alerts to notify users about the level of
inappropriate scenes a movie might contain
• DVD release date notification
• Arabic version
Difference

17. Business value
Why MoviePedia ?

18. Divided into two parts:
1. Launching campaign
2. Ongoing promotion campaign
The marketing strategy

19. 1.Launching campaign
•Opening the applications own social
media accounts.
•Contacting movie bloggers and
movie critics.
•Collaborate with special movie and
cinema events.
•Collaborate with university
advertisement schools, production
schools or animations schools.
The marketing strategy

20. 2.Ongoing promotion campaign
•Continuously seek for
sponsorships.
•Continues in-app loyalty
features.
The marketing strategy

21. MoviePedia will use the
freemium strategy
•Download the app for free and
access all of its features.
•Buy the premium plan (costing
$0.99) for an "ad-free
application“.
Revenue Strategy

22. •The purchasing of the no ads
versions (premium versions).
•The revenue from movie
producers for promoting the
movie in the app (banners /
notifications/ reviews).
•The revenue from the in-app
advertisement from other
companies in the free app
version.
Sources of Revenue

23. •In-app advertisements in the free
version.
•“Ad-free application“ in the
premium version.
Advertisements

24. For sketches :
Balsamiq Mockups 3
Design

25. Design
Scheme colors
Font Sans Serif Font  Verdana

26. Sketches
Splash screen Loading screen

27. Sign In
Sketches

28. Home page
Sketches

29. Sketches

30. Sketches
Top Profile

31. Sketches
Watchlist

32. Implementation
titanium

33. Implementation
Computers:
iMac MacBook Pro

34. Implementation

35. Implementation
The running emulator

36. What wasn’t done:
•Filters
•Top movies based on the
apps ratings
•Allowing users to rate and
write their reviews
•Having a customized
movie library
Conclusion

37. What was added:
Conclusion
•A webview showing the
top 250 movies of all
time
•Arabic language option
•Notifications option
•Sharing options

38. Problems faced
•Not being able to work on a window
based computer
•Appcelerator studio installations and
errors
•Errors faced when launching the
android version and making coding
changes
Conclusion

39. Thank you !