Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand.
Your business logo font is just like your signature. When it comes to your business brand, your logo typography reflects who you are and what it’s like to work with you. That’s why you should put some thought into choosing the right font for your brand.
Need some logo typography inspiration? We chose ten unique fonts that work well in a logo. Read on for some creative font ideas for your business brand.
2. Font plays an important role in logo design. When you
see these famous logo fonts, the response is immediate.
cl si & f tiv & imaginativ authoritativ &
commandin
Notable logos like these three are
more likely to
attract customer
attention
more likely to
motivate
customers to
learn more about
a business.
13% 7%
3. To create a notable logo that speaks to your brand, choose
a creative, unique font. Here's how to find the right one.
An Introduction to Common Typeface Categories
Serif
These fonts have decorative
structures, known as serifs, at the
ends of letter strokes. They have a
more structured and formal look.
Garamond
Bodoni
Palatino
4. Slab
Serif
This typeface has thicker and more
pronounced serifs. They line up
horizontally and create a sense of
continuity.
Rockwell
Courier
Clarendon
5. These have no structural flourishes,
resulting in simple, clean strokes.
They have a minimalist look that's
seen as forward-looking and
contemporary.
Roboto
Sans
Serif Arial
Helvetica
6. Script
These typefaces are naturalistic,
based on a fluid line of real
handwriting. They can be decorative
like calligraphy, or freestyle like
your own handwriting.
Scriptina
Brush Script
7. Font plays an important role in logo design. When you
see these famous logo fonts, the response is immediate.
Seaweed
script
These slightly roughened strokes
add a fun, crafty vibe to an
otherwise fluid design. Perfect for
craft, casual clothing, and restaurant
Inspired by the Art Deco or Art
Nouveau movements, this font
works well in art and folk
applications in addition to space
1 2
8. These open, ultra-round letters have
a friendly, modern look that works
for almost any industry. Try using all
lowercase letters to keep it youthful
and contemporary.
This playful font is sweet, feminine,
and childlike. If you primarily sell
snacks or women and children's
products, give this one a try.
Comfortaa
Emily's
Candy
3 4
9. A square slab serif with angled strokes,
this futuristic font combines tradition
and artistic elements. It's attractive and
readable, yet commanding enough for
a great tech or skilled trade logo.
These abstract shapes and clipped
forms embody modernity while
having a surprisingly heritage feel.
Consider it for a brand with a long
history in the community.
NougatineKelly Slab
5 6
10. This freestyle script merges fun and
traditionalism. It's bold and
optimistic, but it also embodies
heritage and family.
This bold serif display font isn't for
shy brands. While the letter structure
is simple, the negative space creates
power and motion. Try this font if
your logo is a wordmark.
Lo ter Monoton
7 8
11. Righteous Satisfy
9 10
Another space-themed typeface with
Art Deco influence, this typeface is
beautifully alien. Its modern elegance
could also work for a clothing or
music brand.
This straightforward script looks fluid
and sophisticated. Use it across a variety
of industries to signify quality,
sweetness, and of course, satisfaction.
12. Decid whic fon styl yo lik an plor your
option . Your en goa shoul b t creat v ua
symbo your audienc ca e il recogn .
A lon i cl el repr ent your bran , fee
fre t b cl si or creativ yo wan !
Find your style and explore.