The Art of Typography Choosing the Proper Font
Introduction <ul><li>Choosing the right font for an assignment is not always an easy task. The chosen font is an addition ...
Basic Rules <ul><li>If at all possible do not use more than 4 different fonts in one project. </li></ul><ul><li>Unless you...
Where are Fonts Used? <ul><li>On anything and everything typed. Whether you are emailing a friend or typing out your resum...
Basic Font Categories <ul><li>Square Serif:  Remember those old typewriters, where every letter took up the same amount of...
Let us Review the Font Categories <ul><li>Serif    Examples:  Times New Roman ;  Georgia    Used in: Printed text or pri...
Online or in Print? <ul><li>Some fonts are easier to read online or in other words with a monitor. While other fonts are e...
Readers <ul><li>Now that you know how your project will be read, you need to determine if it is considered business or per...
Put it all together <ul><li>Now it is time to put it all together.  </li></ul><ul><li>Resumes: In print, and business.  </...
Look Around <ul><li>Now that you have a basic idea about fonts. Take a closer look at pretty much everything written. You ...
Conclusion <ul><li>Now you can write that next assignment with ease. Knowing that you have learned the basic steps needed ...
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Project 3 instructions

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Project 3 instructions

  1. 1. The Art of Typography Choosing the Proper Font
  2. 2. Introduction <ul><li>Choosing the right font for an assignment is not always an easy task. The chosen font is an addition to the words that are written. They can assist a writer in making their point clear, catching the reader’s eye in advertising, create a piece of artwork out of text and so on. </li></ul><ul><li>The following set of instructions is a basic overview of typography. It is meant to assist in choosing the proper font when writing. </li></ul>
  3. 3. Basic Rules <ul><li>If at all possible do not use more than 4 different fonts in one project. </li></ul><ul><li>Unless you are proving a point, do not switch fonts in mid-sentence. </li></ul><ul><li>Do not type in all caps, unless you are proving a point or yelling at the reader. </li></ul>
  4. 4. Where are Fonts Used? <ul><li>On anything and everything typed. Whether you are emailing a friend or typing out your resume, you will have the chance to choose the proper font. Here are few examples: </li></ul><ul><li>Blogs </li></ul><ul><li>Websites </li></ul><ul><li>Resume </li></ul><ul><li>Advertising </li></ul><ul><li>E-Mail </li></ul><ul><li>Charts </li></ul><ul><li>Fax Covers </li></ul>
  5. 5. Basic Font Categories <ul><li>Square Serif: Remember those old typewriters, where every letter took up the same amount of space? The typewriter font is in the square serif family. A font family that is not as popular now as it once was. However you may still find it used for headlines, charts or titles, but most likely not in the body of text. </li></ul><ul><li>Sans Serif: A good example would be the font Aerial. You may notice the small curve or hook is not present. Sans serif fonts are easier to read online. </li></ul><ul><li>Script: Includes any font that resembles handwritten writing. Not recommended for the body of text, but can be used for titles or signatures. </li></ul><ul><li>Decorative: You guessed it, fonts that have been decorated. Once again a font that does not work well in the body of text. But can be used as the first letter of a paragraph or title. </li></ul><ul><li>Serif: Times New Roman is a good example of a Serif font. Serif fonts can be difficult to read online; however, they are easy to read and usually have a more professional look in print or for a print friendly website. You may notice they tend to have a slight curve or hook at the end of each letter. </li></ul>
  6. 6. Let us Review the Font Categories <ul><li>Serif  Examples: Times New Roman ; Georgia  Used in: Printed text or printer friendly sites. </li></ul><ul><li>Square Serif  Example: Teletype  Used for: Headlines, charts, titles. </li></ul><ul><li>Sans Serif  Examples: Ariel ; Tahoma  Used for: Online text reading. </li></ul><ul><li>Script  Examples: Amazone BT ; Invitation  Usage: Title or Signature </li></ul><ul><li>Decorative  Examples: Jokerman ; Hot Tamale  Usage: Title, Advertising, Signature </li></ul>
  7. 7. Online or in Print? <ul><li>Some fonts are easier to read online or in other words with a monitor. While other fonts are easier to read when printed on paper. </li></ul><ul><li>Certain fonts mainly within the font group “Serif” tend to become blurry around the edges when viewed on a monitor. While “San Serif” are much clearer, due to their straight edges and lack of hooks and curves. </li></ul><ul><li>*Before you quickly choose online, determine if what you are writing will most likely be printed out by your readers. </li></ul>
  8. 8. Readers <ul><li>Now that you know how your project will be read, you need to determine if it is considered business or personal. </li></ul><ul><li>Serif and San Serif fonts both work well with business. </li></ul><ul><li>Of course with personal writing you have much more freedom. You still want the reader to be able to easily read what you wrote but you do have the chance to have more fun and be more creative. </li></ul>
  9. 9. Put it all together <ul><li>Now it is time to put it all together. </li></ul><ul><li>Resumes: In print, and business. </li></ul><ul><ul><li>We have: Print + Business=Serif fonts. </li></ul></ul><ul><li>Personal Profile Page: Read online and personal. </li></ul><ul><ul><li>Online + Personal = San Serif and Script </li></ul></ul><ul><li>Advertising Banner: Read online and business/advertising. </li></ul><ul><ul><li>Online + Business/Advertising = San Serif and Decorative </li></ul></ul>
  10. 10. Look Around <ul><li>Now that you have a basic idea about fonts. Take a closer look at pretty much everything written. You will notice that a number of billboards may vary in the title of the ad but use similar fonts for the body of text. Same with written business letters, websites, etc. </li></ul><ul><li>Remember if you are willing the take the time and effort to write something. Make sure the readers can read it. How can you sell a product when no one can understand the ad because the font makes it too difficult to read. Why write a letter if the reader is not willing to read it from beginning to end because the fancy font you chose irritates the reader? </li></ul>
  11. 11. Conclusion <ul><li>Now you can write that next assignment with ease. Knowing that you have learned the basic steps needed to choose a font and use it wisely.  </li></ul>

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