This document provides guidance on font selection for newspaper redesign. It discusses the importance of fonts in conveying tone and engaging readers. Four basic font classes are described: serif, sans serif, decorative display, and handscripted/lettered. Tips are given for using fonts effectively, such as limiting the number of font families, creating hierarchy, ensuring readability, and using contrasting fonts for headlines and body text. The document includes a font style sheet for selecting fonts for different design elements.

1. Advanced ReDesign
NewspaperFlint Hills Publication Workshop 2013
Instructor- Jackie Scott
One of the most crucial parts of your ReDesign is the se-
lection of your fonts. What fonts you choose to use make
a statement about your publication. Your fonts subcon-
sciously tell your readers whether or not your publica-
tion is fun, serious, stylish or sloppy. They can also help
engage your readers or turn them off from your publica-
tion completely. With that in mind, lets take a brief look
at some typography terms and the basic rules for font
selection.
Choosing Your Fonts
Type Terminology
4 Basic Type Classes
Tips for Using Type:
Serif
Fonts with the best read-
ability. Perfect for body
copy and captions.
Sans Serif
Fonts that are easy to read
and have a clean, simple
look. Good for headlines,
subheads, by-lines, just
about anything.
Decorative Display
These fonts should ONLY
be used in moderation as a
means of grabbing atten-
tion or hooking the reader.
They should always coor-
dinate with the other fonts
in your publication and
your content.
Handscripted/ Lettered
These fonts should ONLY
be used in moderation as a
means of grabbing atten-
tion or hooking the reader.
They should always coor-
dinate with the other fonts
in your publication and
your content.
Typ o gr a phy
San Serif
Serif
Acender
Decender
x-height
Kerning
1- Limit the fonts for your
publications to 2-3 font
families MAXIMUM
2-Choose fonts that create
an appropriate sense of
hierarchy.
3- Choose fonts that are
easy to read!
4- For headlines and
subheads- try to choose
fonts that have contrast so
they will compliment each
other, not clash.
5- For Headlines- have
fun and play! Try chang-
ing the direction of your
words, the color, the size,
anything to help hook the
reader into your content.
As long as your headlines
work with the content and
other fonts and are easy
to read ABSOLUTELEY
ANYTHING GOES!
6- Do not make copy font
bigger than 10pt.
7- Make sure captions are
not bigger than copy.

2. Advanced ReDesign
NewspaperFlint Hills Publication Workshop 2013
Instructor- Jackie Scott
Font Style Sheet:
Our Headline Fonts will be: _________________________________________________________________________________
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Our Subhead Font will be: ___________________________________________________________________________________
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Our by-line Font will be: ____________________________________________________________________________________
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Our photo credit Font will be: ________________________________________________________________________________
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Our copy Font will be: _______________________________________________________________________________________
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Our Caption Font will be: ___________________________________________________________________________________
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Our Font will be: _________________________________________________________________________
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Our Font will be: _________________________________________________________________________
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Our Font will be: __________________________________________________________________________
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