2. Serif Fonts
Types
Times New
Roman
Trajan Baskerville Georgia
Italic
Serif fonts are used to portray an
elegant, sophisticated look. This type
displays an air of tradition,
respectability, and reliability. Are ideal
for communicating an identity based
around authority and grandeur. They
are go-to for logos and print copy and
are generally considered to be the most
trusted (or conservative) fonts on the
planet. This font also portrays a very
formal look.
An extract written in Serif Font
3. Sans Serif Fonts
Types
Helvetica Bold Franklin Gothic Calibri Myriad Italic
These fonts are defined by their clean, straight
lines. They feature no flourishes and emphasize
readability and simplicity for a more scalable
look. These types of fonts offer a clean, no-
nonsense look. They emphasize clarity, with a
forward-thinking approach – but they can also
be bold and used as attention-getters, thanks to
their polished and efficient design. Companies
that pick this font family prioritize a sense of
sensibility and honesty that has no need for
flourishes or flair.
An extract written in Sans Serif
Font
4. Script Fonts
Types
Edwardian
Script
Vladimir
Script
Brush
Script
Free
Style
Script
Scripts come in two major sub-categories – formal or
casual – and are designed to resemble handwritten
calligraphy. Generally, it’s recommended to use these
fonts sparingly, as they can affect readability and
make word or letter marks hard to understand and
scale. Casual script fonts are more low-key than
formal ones and emphasize legibility. Generally,
script fonts evoke ideas of elegance, creativity,
freedom, and femininity. Their curved and flourished
styles also communicate a more hands-on, personal
approach. Similarly, script fonts are perfect for those
attempting to transmit a sense of unique and artful
thought.
An extract written in script font
5. Decorative Fonts
Types
Cooper Goudy Stout
Bodoni MT Ravie
Decorative, or display fonts forgo
conventions in favor of a unique and
appealing typeface. In general, these fonts
convey uniqueness and emphasize
originality. Additionally, their flexibility
lets companies decide which emotions to
focus on through mixing and matching
different font styles. Some of the most
common emotions elicited include a sense
of casual, fun, and creative thought. They
can also evoke culture-specific memes, or
characteristics or themes reminiscent of a
certain time period.
Thank you written in different decorative
fonts
