Viral growth 101
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The document discusses how to achieve viral growth for a product or service. It explains that viral growth is measured by multiplying the invitation rate by the acceptance rate. The invitation rate is the number of new invites generated by existing users, while the acceptance rate is the percentage of invites that result in actual sign-ups. It stresses that to be truly viral, a product needs a high invitation rate and a sizable acceptance rate in order to exponentially grow over time through word-of-mouth sharing. It provides tips on compelling users to share by appealing to their emotions and self-interest, and making the sharing process easy.
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Viral growth 101
- 1. HOW TO VIRAL
- 2. VIRAL GROWTH IS MEASURED AS: I N V I TAT I O N R AT E * A C C E P TA N C E R AT E
- 3. I N V I TAT I O N R AT E I S : T H E N U M B E R O F N E W I N V I T E S G E N E R AT E D B Y EXISTING USERS ! S O , I F Y O U R 1 , 0 0 0 U S E R S G E N E R AT E 2 , 0 0 0 N E W I N V I T E S , T H E N Y O U Y O U R I N V I TAT I O N R AT E I S 2 . 0 . ! I F, O N T H E O T H E R H A N D E A C H 1 0 0 0 U S E R S G E N E R AT E O N LY 5 0 0 N E W U S E R S , T H E I N V I TAT I O N R AT E I S O N LY 0 . 5
- 4. A S Y O U M AY H A V E G U E S S E D , T H E A C C E P TA N C E R AT E I S T H E N U M B E R O F A C T U A L S A L E S / S I G N U P S / E T C . G E N E R AT E D BY THE AFOREMENTIONED INVITES. ! S O L E T ’ S S AY T H O S E 2 0 0 0 I N V I T E S R E S U LT I N 5 0 0 N E W S I G N U P S . T H AT M A K E S T H E A C C E P TA N C E R AT E A R O U N D 0 . 2 5 . ! A N D T H O S E 5 0 0 I N V I T E S R E S U LT E D I N 4 0 0 N E W S I G N U P S . T H AT M A K E S T H E A C C E P TA N C E R AT E A R O U N D 0 . 8 0 . !
- 5. I N V I TAT I O N R AT E A C C E P TA N C E V I R A L G R O W T H R AT E R AT E SCENARIO 1 2.0 0.25 0.5 SCENARIO 2 0.5 0.8 0.4 IDEAL 2.0 0.5 1.0
- 6. VIRAL GROWTH IN ACTION VIRAL COEFFICIENT OF 1 VS. 0.5 - 12 MNTHS 300000 225000 150000 75000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 7. TO MAKE A PRODUCT OR SERVICE V I R A L , Y O U R E X I S T I N G U S E R S H AV E T O G E N E R AT E A L O T O F N E W P O T E N T I A L U S E R S , A N D A H I G H P E R C E N TA G E O F THOSE POTENTIAL USERS NEED TO CONVERT TO ACTUAL USERS
- 8. HOW TO G E N E R AT E U S E R S
- 9. EXISTING USERS SHOULD BE COMPELLED TO SHARE THEIR EXPERIENCE
- 10. THE MORE I SHARE, THE BETTER MY EXPERIENCE
- 11. SHARING IS AN EMOTIONAL ACTION
- 12. SHARING IS A SELFISH ACTION
- 13. SHARING IS A COMPULSIVE ACTION
- 14. P L AY W I T H M Y E M O T I O N S ! HTTP://YOUTU.BE/Y4MNPZG5SQC
- 16. USE THE WORD F**K ! HTTP://YOUTU.BE/PC0MXOXBWIU
- 17. FIND YOUR AUDIENCE ! NEIL DEGRASSE TYSON AMA
- 18. M A K E I T E X C E E D I N G LY EASY TO SHARE
- 19. PRE-LOAD TWEETS WITH LINK BAIT (JUST K I D D I N G , M O S T LY )
- 21. MAKE ME FEEL BETTER ABOUT MYSELF WHEN I SHARE
- 22. “ I ’ M A N E A R LY ADOPTER” ! MYSTERY LINK !
- 23. “ I ’ M PA R T O F A N EXCLUSIVE CLUB” ! MYSTERY LINK !
- 25. SOME TIPS: !
- 26. VIRAL GROWTH MUST BE PLANNED FOR !
- 27. GIVE FOLKS A COMPELLING, IMPULSIVE, EMOTIONAL REASON TO SHARE !
- 28. EXAMPLES: ! - SARAH MCLACHLIN… KONY PERSONALITY TESTS W H AT X A R E Y O U ? Q U I Z Z E S
- 29. P I C K O N E S T R AT E G Y, A N D D O T H AT E X C E E D I N G LY W E L L !
- 30. EXAMPLES: ! - LINKEDIN WITH EMAIL - D O L L A R S H AV E C L U B W I T H YOUTUBE - WUFOO WITH HANDWRITTEN CARDS - P I N T E R E S T W I T H FA C E B O O K
- 31. STUDY THE SUCCESSES. THEY WEREN’T A C C I D E N T S ( U S U A L LY ) . !
- 32. - HOW EASY IS IT FOR PEOPLE TO SHARE WITH OTHERS? - DO YOU GIVE THEM A COMPELLING REASON? - DO YOU ASK THEM TO SHARE?
- 33. THANKS. ! H T T P : / / W W W. S L I D E S H A R E . N E T / CLIFTONMCKINNEY/VIRALGROWTH-101-27816676
- 34. LAST THING… ! HOW MANY OF YOU CHECKED OUT PEOPLEMAPS.COM?