Viral growth 101

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How to viral growth

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Viral growth 101

  1. 1. HOW TO VIRAL
  2. 2. VIRAL GROWTH IS MEASURED AS: I N V I TAT I O N R AT E * A C C E P TA N C E R AT E
  3. 3. I N V I TAT I O N R AT E I S : T H E N U M B E R O F N E W I N V I T E S G E N E R AT E D B Y EXISTING USERS ! S O , I F Y O U R 1 , 0 0 0 U S E R S G E N E R AT E 2 , 0 0 0 N E W I N V I T E S , T H E N Y O U Y O U R I N V I TAT I O N R AT E I S 2 . 0 . ! I F, O N T H E O T H E R H A N D E A C H 1 0 0 0 U S E R S G E N E R AT E O N LY 5 0 0 N E W U S E R S , T H E I N V I TAT I O N R AT E I S O N LY 0 . 5
  4. 4. A S Y O U M AY H A V E G U E S S E D , T H E A C C E P TA N C E R AT E I S T H E N U M B E R O F A C T U A L S A L E S / S I G N U P S / E T C . G E N E R AT E D BY THE AFOREMENTIONED INVITES. ! S O L E T ’ S S AY T H O S E 2 0 0 0 I N V I T E S R E S U LT I N 5 0 0 N E W S I G N U P S . T H AT M A K E S T H E A C C E P TA N C E R AT E A R O U N D 0 . 2 5 . ! A N D T H O S E 5 0 0 I N V I T E S R E S U LT E D I N 4 0 0 N E W S I G N U P S . T H AT M A K E S T H E A C C E P TA N C E R AT E A R O U N D 0 . 8 0 . !
  5. 5. I N V I TAT I O N R AT E A C C E P TA N C E V I R A L G R O W T H R AT E R AT E SCENARIO 1 2.0 0.25 0.5 SCENARIO 2 0.5 0.8 0.4 IDEAL 2.0 0.5 1.0
  6. 6. VIRAL GROWTH IN ACTION VIRAL COEFFICIENT OF 1 VS. 0.5 - 12 MNTHS 300000 225000 150000 75000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  7. 7. TO MAKE A PRODUCT OR SERVICE V I R A L , Y O U R E X I S T I N G U S E R S H AV E T O G E N E R AT E A L O T O F N E W P O T E N T I A L U S E R S , A N D A H I G H P E R C E N TA G E O F THOSE POTENTIAL USERS NEED TO CONVERT TO ACTUAL USERS
  8. 8. HOW TO G E N E R AT E U S E R S
  9. 9. EXISTING USERS SHOULD BE COMPELLED TO SHARE THEIR EXPERIENCE
  10. 10. THE MORE I SHARE, THE BETTER MY EXPERIENCE
  11. 11. SHARING IS AN EMOTIONAL ACTION
  12. 12. SHARING IS A SELFISH ACTION
  13. 13. SHARING IS A COMPULSIVE ACTION
  14. 14. P L AY W I T H M Y E M O T I O N S ! HTTP://YOUTU.BE/Y4MNPZG5SQC
  15. 15. MAKE ME LAUGH ! HTTP://YOUTU.BE/ZUG9QYTJMSI
  16. 16. USE THE WORD F**K ! HTTP://YOUTU.BE/PC0MXOXBWIU
  17. 17. FIND YOUR AUDIENCE ! NEIL DEGRASSE TYSON AMA
  18. 18. M A K E I T E X C E E D I N G LY EASY TO SHARE
  19. 19. PRE-LOAD TWEETS WITH LINK BAIT (JUST K I D D I N G , M O S T LY )
  20. 20. MAKE ME FEEL BETTER ABOUT MYSELF WHEN I SHARE
  21. 21. “ I ’ M A N E A R LY ADOPTER” ! MYSTERY LINK !
  22. 22. “ I ’ M PA R T O F A N EXCLUSIVE CLUB” ! MYSTERY LINK !
  23. 23. “I’M HIP” ! MYSTERY LINK !
  24. 24. SOME TIPS: !
  25. 25. VIRAL GROWTH MUST BE PLANNED FOR !
  26. 26. GIVE FOLKS A COMPELLING, IMPULSIVE, EMOTIONAL REASON TO SHARE !
  27. 27. EXAMPLES: ! - SARAH MCLACHLIN… KONY PERSONALITY TESTS W H AT X A R E Y O U ? Q U I Z Z E S
  28. 28. P I C K O N E S T R AT E G Y, A N D D O T H AT E X C E E D I N G LY W E L L !
  29. 29. EXAMPLES: ! - LINKEDIN WITH EMAIL - D O L L A R S H AV E C L U B W I T H YOUTUBE - WUFOO WITH HANDWRITTEN CARDS - P I N T E R E S T W I T H FA C E B O O K
  30. 30. STUDY THE SUCCESSES. THEY WEREN’T A C C I D E N T S ( U S U A L LY ) . !
  31. 31. - HOW EASY IS IT FOR PEOPLE TO SHARE WITH OTHERS? - DO YOU GIVE THEM A COMPELLING REASON? - DO YOU ASK THEM TO SHARE?
  32. 32. THANKS. ! H T T P : / / W W W. S L I D E S H A R E . N E T / CLIFTONMCKINNEY/VIRALGROWTH-101-27816676
  33. 33. LAST THING… ! HOW MANY OF YOU CHECKED OUT PEOPLEMAPS.COM?

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