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DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

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Presentation given at TxLA 2014 with Caroline Booth, Director of Communications and Marketing at the University of North Texas Libraries.

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DIY vs. LSEDIFY: Marketing Strategies for a Resource-Strapped World

  1. 1. L S E D I F Y D I Y v s
  2. 2. for a resource-strapped world marketing strategies
  3. 3. C H A R B O O T H C A R O L I N E B O O T H
  4. 4. s l i d e s h a re . n e t / c h a r b o o t h # D I Y t x l a @ c h a r b o o t h
  5. 5. v s L S E D I F Y D I Y
  6. 6. L S E D I F Y D I Yo t o u r s e l f
  7. 7. D I Yo t o u r s e l f t e e n o e m o e s l o t r o u o L S E D I F Y
  8. 8. v s L S E D I F Y D I Y
  9. 9. D I Y
  10. 10. L S E D I F Y
  11. 11. D I Y
  12. 12. L S E D I F Y
  13. 13. D I Y L S E D I F Y
  14. 14. D I Y L S E D I F Y
  15. 15. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  16. 16. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  17. 17. t h e c l a r e m o n t c o l l e g e s l i b r a r y
  18. 18. t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s
  19. 19. t h e u n i v e r s i t y o f n o r t h t e x a s l i b r a r i e s
  20. 20. D I Yc l a r e m o n t
  21. 21. c l a r e m o n t D I Y A D A P T A B L E
  22. 22. c l a r e m o n t D I Y A D A P T A B L E I N F O R M A L
  23. 23. c l a r e m o n t D I Y A D A P T A B L E I N F O R M A L S C R A P P Y
  24. 24. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y
  25. 25. c l a r e m o n t D I Y U N S C A L A B L E U N O W N E D H A P H A Z A R D S I L O E D
  26. 26. u n tL S E D I F Y
  27. 27. u n tL S E D I F Y V I S I O N A R Y
  28. 28. u n tL S E D I F Y V I S I O N A R Y STRUCTURED
  29. 29. u n tL S E D I F Y V I S I O N A R Y STRUCTURED E X P E R T
  30. 30. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T
  31. 31. u n tL S E D I F Y D I S T A N T I M P E R S O N A L I N F L E X I B L E C O N T R O L L I N G
  32. 32. c l a r e m o n t u n tL S E D I F Y D I Y
  33. 33. c l a r e m o n t u n tL S E D I F Y D I Y
  34. 34. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y u n tL S E D I F Y
  35. 35. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  36. 36. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  37. 37. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  38. 38. c l a r e m o n t D I Y u n tL S E D I F Y A D A P T A B L E
  39. 39. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  40. 40. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  41. 41. c l a r e m o n t D I Y A D A P T A B L E u n tL S E D I F Y
  42. 42. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  43. 43. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  44. 44. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  45. 45. c l a r e m o n t D I Y I N F O R M A L u n tL S E D I F Y
  46. 46. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  47. 47. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  48. 48. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  49. 49. c l a r e m o n t D I Y S C R A P P Y u n tL S E D I F Y
  50. 50. R E U S A B L E c l a r e m o n t D I Y u n tL S E D I F Y
  51. 51. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  52. 52. R E U S A B L E c l a r e m o n t D I Y u n tL S E D I F Y
  53. 53. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  54. 54. c l a r e m o n t D I Y R E U S A B L E u n tL S E D I F Y
  55. 55. c l a r e m o n t S L I G H T L Y I D I O T I C D I Y u n tL S E D I F Y
  56. 56. c l a r e m o n t D I Y A D A P T A B L E R E U S A B L E I N F O R M A L S C R A P P Y u n tL S E D I F Y
  57. 57. c l a r e m o n t D I Y U N S C A L A B L E U N O W N E D H A P H A Z A R D S I L O E D u n tL S E D I F Y
  58. 58. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T c l a r e m o n t D I Y
  59. 59. I N - H O U S E C R E AT I V E D E PA R T M E N T u n t c l a r e m o n t L S E D I F Y D I Y
  60. 60. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  61. 61. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  62. 62. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  63. 63. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  64. 64. u n tL S E D I F Y V I S I O N A R Y c l a r e m o n t D I Y
  65. 65. V I S I O N A R Y u n tL S E D I F Y c l a r e m o n t D I Y
  66. 66. u n tL S E D I F Y S T R U C T U R E D c l a r e m o n t D I Y
  67. 67. u n tL S E D I F Y S T R U C T U R E D c l a r e m o n t D I Y
  68. 68. S T R U C T U R E D u n tL S E D I F Y c l a r e m o n t D I Y
  69. 69. u n tL S E D I F Y E X P E R T c l a r e m o n t D I Y
  70. 70. u n tL S E D I F Y E X P E R T c l a r e m o n t D I Y
  71. 71. u n t E X P E R T L S E D I F Y c l a r e m o n t D I Y
  72. 72. u n tL S E D I F Y c l a r e m o n t D I Y What will s/he make me do/tell me I can’t do?!? Is s/he going to change everything?! Who is this communications and marketing person?
  73. 73. u n tL S E D I F Y c l a r e m o n t D I Y Probably a few things. What will s/he make me do/tell me I can’t do?!? Is s/he going to change everything?! Who is this communications and marketing person? No, not everything. I am your new friend.
  74. 74. u n t RELATIONAL L S E D I F Y c l a r e m o n t D I Y
  75. 75. u n t RELATIONAL L S E D I F Y c l a r e m o n t D I Y
  76. 76. u n tL S E D I F Y V I S I O N A R Y R E L A T I O N A L STRUCTURED E X P E R T c l a r e m o n t D I Y
  77. 77. u n tL S E D I F Y c l a r e m o n t D I Y D I S T A N T I M P E R S O N A L I N F L E X I B L E C O N T R O L L I N G
  78. 78. D I Y v s L S E D I F Y
  79. 79. L S E D I F Y D I Y
  80. 80. L S E D I F Y D I Y
  81. 81. L S E D I F Y D I Y
  82. 82. L S E D I F Y D I Y
  83. 83. L S E D I F Y D I Y
  84. 84. L S E D I F Y D I Y
  85. 85. F L E X I B L E R E U S A B L E I N F O R M A L S C R A P P Y V I S I O N A R Y RELATIONAL STRUCTURED E X P E R T L S E D I F Y D I Y
  86. 86. C A R O L I N E B O O T H d irector of com m u n ication s a n d m a r k e t i n g THE UNIVERSITY OF NORTH T E X A S L I B R A R I E S c a r o l i n e . b o o t h @ u n t . e d u C H A R B O O T H head of instruction services THE CLAREMONT COLLEGES L I B R A R Y c h a r b o o t h @ g m a i l . c o m s l i d e s h a r e . n e t / c h a r b o o t h i n f o m a t i o n a l . c o m

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