LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)
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This document provides guidance on developing an effective online marketing strategy on a limited budget. It recommends focusing on optimizing your business's website, social media pages, and search engine listings to improve visibility. This includes creating video, reviews, and simple content to engage customers and build an audience. Setting up paid search ads, retargeting, email marketing and automations can help convert leads and boost sales. Outsourcing some tasks to a partner can help businesses accomplish more with their budget.
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LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)
- 1. Making the Most of a Limited Marketing Budget
- 2. Aaron Boggs President | RevLocal
- 3. I’m here to help with your lemonade stand.
- 4. PlacePrice . Understand the Perspective Your Online Marketing Strategy Product CONSUMER wants and needs CONVENIENCE ease of buying COSTS what will satisfy Promotion COMMUNICATION relevant content
- 5. My real business owner story… Welcome to The Yatesville Lake Cabin Rental.
- 6. . Where do you start? What are the basics that bring the highest value?
- 7. . I had to be found.
- 8. be found. local optimized website
- 9. be found. optimize My Business page
- 10. optimize My Business page 49,179 views 16,798 population 254% YOY Traffic 128 Tracked Calls 2015
- 11. be found. optimize primary search engine place pages
- 12. be found. optimize primary industry place pages
- 13. be found. optimize secondary place pages with Authoritative Database partners
- 14. $125/Nt. Cabin Rental in Eastern KY Adwww.yatesvillelakecabinrental.com 5 Star Private Cabin Rental at Yatesville Lake Amenities Galore · Family Vacation · Romantic Getaway 220 Woodlands Dr, Louisa, KY - (606) 624-5710 - Open · Hours Fishing/Hiking Romantic Getaway Golfing Package do campaign be found. Long tail keywords Location specific search ads Understand your ideal customer Focus on one thing
- 15. . I need to be chosen.
- 16. be chosen. make a video connect the video to your business pages build out your YouTube page put your business name, address and phone number in the text of your video
- 17. be chosen. get reviews ask Acquire reviews from happy customers respond Comment in a professional and productive manner to every review
- 18. . be chosen. build an audience
- 19. . be chosen. create simple content
- 20. . be chosen. do a blog
- 21. . I must be easy to work with.
- 22. . be easy to work with. collaborate your purchase path DecisionValidationShow Up Meet Jennifer Adkins Washington, DC
- 23. paid ads & retargeting digital marketing dashboard collect emails in a CRM email marketing campaign loyalty and referral program marketing automations next phase do more.
- 24. cost analysis DIY $300 $500 StrategyComplexity Cost per Month
- 26. THE SOLUTION – PRODUCT UNIFICATION Place Page Optimization Listing Management Mobile Website Review Marketing Local SEO Digital Dashboard Paid Advertising Social Media Email Marketing Content Generation A trusted partner makes sense no matter what size your budget is.
- 27. . your digital marketing strategy