Kingman Circle is a collaborative marketing campaign comprised of a variety of businesses in Kingman, AZ.

1. Collaborative Multimedia Campaign
WWW.KINGMANCIRCLE.COM

2. What is Kingman Circle?
Mission: To bring world-wide attention to and build awareness of Kingman’s
dining, nightlife, local services and tourist attractions in an effort to increase
revenue for local Kingman businesses and build a more attractive
community for current and future residents.

3. Who is Kingman Circle?
o 28 Local Businesses, The City of Kingman and
Kingman Area Chamber of Commerce who:
o 1. Believe Kingman is on the cusp of achieving its
great potential
o 2. Understand the importance of branding our
community as a whole to increase business for
each as individuals
o 3. Are willing to support community businesses in
a mutually beneficial way to all.
o 4. Are willing to promote themselves last, trusting
that a rising tide lifts all boats

4. KingmanCircle
Members

5. The Elements of Kingman
Circle
 Billboard: Used to capture interest from highway travelers. Intended to
entice them to stop, stay and
 Website: Utilized to circulate the "good news" about Kingman, local
businesses and non-profits to the community as well as to those searching
for keywords related to Route 66 and the surrounding
areas. www.kingmancircle.com
 Facebook Page: Utilized to distribute web content to the social media
community, sharing upcoming events and community
news. https://www.facebook.com/kingmancircle
 Brochures and Signage: Displayed in members' businesses to
cooperatively market each other
 Digital Advertising Campaign: Currently targeting International markets like
Canada, the UK, Germany and Australia along with the United States with
Kingman messaging for those intending to travel to Arizona, Grand Canyon
or with a passion for Route 66. The second campaign markets local
businesses to our community to help spread awareness.
 App: Utilizes geotargeting to notify those traveling in and around Kingman
about businesses nearby (special offers, upcoming events, etc.)
http://kingmancircle.com/app

6. Billboard

7. Website
7000 hits/month
Domestic & International Visitors

8. Social Media
2,585 Likes
75+ added/week

9. Print Materials
Business Cards
Brochures (placed in local businesses,
hotels & relocation packages)

10. Signage
Wall Signs (placed in local businesses &
hotels)

11. Digital Advertising
International Targeting | Route
66
International Targeting |
Relocation
215,000 REACHED 120,000 REACHED

12. Digital Advertising
Local Targeting | Food & Drink, Local Services, Tourist
Attractions
220,000 REACHED

13. Digital Advertising
Local Targeting | App
27,000 REACHED

14. Digital Advertising
Keyword Targeting | Google
143,000 REACHED

15. App
ersh
 Downloads: 710
 Visits to App:
 United States: 2296
 United Kingdom: 14
 Italy: 9
 Switzerland: 8
 Korea: 5
 Germany: 2
 France: 2
 Portugal: 1
 Netherlands: 1
 Average Daily Visits to App: 25

16. THANK
YOU