SlideShare a Scribd company logo
Collaborative Multimedia Campaign
WWW.KINGMANCIRCLE.COM
What is Kingman Circle?
Mission: To bring world-wide attention to and build awareness of Kingman’s
dining, nightlife, local services and tourist attractions in an effort to increase
revenue for local Kingman businesses and build a more attractive
community for current and future residents.
Who is Kingman Circle?
o 28 Local Businesses, The City of Kingman and
Kingman Area Chamber of Commerce who:
o 1. Believe Kingman is on the cusp of achieving its
great potential
o 2. Understand the importance of branding our
community as a whole to increase business for
each as individuals
o 3. Are willing to support community businesses in
a mutually beneficial way to all.
o 4. Are willing to promote themselves last, trusting
that a rising tide lifts all boats
KingmanCircle
Members
The Elements of Kingman
Circle
 Billboard: Used to capture interest from highway travelers. Intended to
entice them to stop, stay and
 Website: Utilized to circulate the "good news" about Kingman, local
businesses and non-profits to the community as well as to those searching
for keywords related to Route 66 and the surrounding
areas. www.kingmancircle.com
 Facebook Page: Utilized to distribute web content to the social media
community, sharing upcoming events and community
news. https://www.facebook.com/kingmancircle
 Brochures and Signage: Displayed in members' businesses to
cooperatively market each other
 Digital Advertising Campaign: Currently targeting International markets like
Canada, the UK, Germany and Australia along with the United States with
Kingman messaging for those intending to travel to Arizona, Grand Canyon
or with a passion for Route 66. The second campaign markets local
businesses to our community to help spread awareness.
 App: Utilizes geotargeting to notify those traveling in and around Kingman
about businesses nearby (special offers, upcoming events, etc.)
http://kingmancircle.com/app
Billboard
Website
7000 hits/month
Domestic & International Visitors
Social Media
2,585 Likes
75+ added/week
Print Materials
Business Cards
Brochures (placed in local businesses,
hotels & relocation packages)
Signage
Wall Signs (placed in local businesses &
hotels)
Digital Advertising
International Targeting | Route
66
International Targeting |
Relocation
215,000 REACHED 120,000 REACHED
Digital Advertising
Local Targeting | Food & Drink, Local Services, Tourist
Attractions
220,000 REACHED
Digital Advertising
Local Targeting | App
27,000 REACHED
Digital Advertising
Keyword Targeting | Google
143,000 REACHED
App
ersh
 Downloads: 710
 Visits to App:
 United States: 2296
 United Kingdom: 14
 Italy: 9
 Switzerland: 8
 Korea: 5
 Germany: 2
 France: 2
 Portugal: 1
 Netherlands: 1
 Average Daily Visits to App: 25
THANK
YOU

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Kingman Circle Collaborative Marketing Campaign

  • 2. What is Kingman Circle? Mission: To bring world-wide attention to and build awareness of Kingman’s dining, nightlife, local services and tourist attractions in an effort to increase revenue for local Kingman businesses and build a more attractive community for current and future residents.
  • 3. Who is Kingman Circle? o 28 Local Businesses, The City of Kingman and Kingman Area Chamber of Commerce who: o 1. Believe Kingman is on the cusp of achieving its great potential o 2. Understand the importance of branding our community as a whole to increase business for each as individuals o 3. Are willing to support community businesses in a mutually beneficial way to all. o 4. Are willing to promote themselves last, trusting that a rising tide lifts all boats
  • 5. The Elements of Kingman Circle  Billboard: Used to capture interest from highway travelers. Intended to entice them to stop, stay and  Website: Utilized to circulate the "good news" about Kingman, local businesses and non-profits to the community as well as to those searching for keywords related to Route 66 and the surrounding areas. www.kingmancircle.com  Facebook Page: Utilized to distribute web content to the social media community, sharing upcoming events and community news. https://www.facebook.com/kingmancircle  Brochures and Signage: Displayed in members' businesses to cooperatively market each other  Digital Advertising Campaign: Currently targeting International markets like Canada, the UK, Germany and Australia along with the United States with Kingman messaging for those intending to travel to Arizona, Grand Canyon or with a passion for Route 66. The second campaign markets local businesses to our community to help spread awareness.  App: Utilizes geotargeting to notify those traveling in and around Kingman about businesses nearby (special offers, upcoming events, etc.) http://kingmancircle.com/app
  • 7. Website 7000 hits/month Domestic & International Visitors
  • 9. Print Materials Business Cards Brochures (placed in local businesses, hotels & relocation packages)
  • 10. Signage Wall Signs (placed in local businesses & hotels)
  • 11. Digital Advertising International Targeting | Route 66 International Targeting | Relocation 215,000 REACHED 120,000 REACHED
  • 12. Digital Advertising Local Targeting | Food & Drink, Local Services, Tourist Attractions 220,000 REACHED
  • 13. Digital Advertising Local Targeting | App 27,000 REACHED
  • 14. Digital Advertising Keyword Targeting | Google 143,000 REACHED
  • 15. App ersh  Downloads: 710  Visits to App:  United States: 2296  United Kingdom: 14  Italy: 9  Switzerland: 8  Korea: 5  Germany: 2  France: 2  Portugal: 1  Netherlands: 1  Average Daily Visits to App: 25