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Wgb Presentation 2


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Women Grow Business Bootcamp - \'What\'s the Buzz" panel

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Wgb Presentation 2

  1. 1. The 2010 Women Grow Business Boot Camp<br />Sponsored & hosted by<br />Network Solutions and Steptoe & Johnson LLP<br />June 19, 2010, Washington, D.C.<br />
  2. 2. Welcome to,<br />What's the Buzz?<br />Marketing your business,<br />including using PR and social media<br />
  3. 3. Presenters & Agenda<br />Jill Foster, moderator<br />founder, Live Your Talk<br />founding editor, Women Grow Business<br />Liz Scherer, Evolution(ary) Marketing<br />principal, Digital Copy LLC<br />Shannon Mouton, Relationship Building<br />social media and mobile manager, Walden University<br />Terri Holley, Listening and Engaging<br />owner, Creative Blog Solutions<br />Deborah Ager, <br />principal, ClickWisdom, LLC<br />
  4. 4. Evolution(ary) Marketing<br /> It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)<br /> <br />If necessity is the mother of all inventions then reinvention is the key<br />Evolutionary (marketing) algorithm: <br />Performance  Feedback  Revision <br />(rapper, Baba Brinkman)<br />Performance = quality control<br />Feedback = client retention, growth<br />Revision = evaluation, adaptation<br /> <br />Measurement is not the goal, action is (Amber Naslund)<br />Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve<br />
  5. 5. Relationship Building<br />The Golden Rule: Do unto others as you would have them do unto you<br />(unknown)<br />Evaluate relationships<br />Network, network, network<br />Make a good (memorable) first impression <br />Communication makes business relationships thrive<br />Use talents and strengths to build productive relationships <br />Be mutually active in the relationship <br />Choose who to trust <br />Features of a business relationship:<br /><ul><li>Empathy
  6. 6. Courtesy
  7. 7. Inquiry
  8. 8. Interest
  9. 9. Respect</li></li></ul><li>Listening and Engaging<br />Interesting that we are programmed to do just the opposite… (unknown)<br />The case for listening<br />Listen  Aggregate  Digest/Learn  Engage <br />The why, what, how, when and where of online engagement<br />Defining the “engager” – Who do you want to be?<br />
  10. 10. Targeted Traffic is the Secret to Success<br />Start at the Very Beginning…<br />Find your community and learn about them<br />Discover the pain of that community<br />Conduct key phrase research (multi-word phrases)<br />Develop a product to meet their needs or assess if your existingproduct works for them<br />Key Phrase Selection Pointers<br />Use keyword research tool (Google Keyword Tool is free)<br />Assess traffic AND competition for key phrases<br />Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)<br />
  11. 11. Thank you!<br />What's the Buzz?<br />Marketing your business,<br />including using PR and social media<br />