Good business transcends linguistic boundaries, and it comes in many tongues. Offering discounts or promotions to international passport holders are just one of the things you can do to grow your clientele.

1. info@livetiles.nyc @LiveTilesUI www.livetiles.nyc
4 Ways to Attract International
Customers
Chris Wen
info@livetiles.nyc @LiveTilesUI www.livetiles.nyc 1

2. info@livetiles.nyc @LiveTilesUI www.livetiles.nyc 2info@livetiles.nyc @LiveTilesUI www.livetiles.nyc
Reduce the language
and culture barrier
Good business transcends linguistic boundaries, and customer
service comes in many tongues. Help your international customers
feel welcome by speaking their language. Hire sales associates
fluent or conversant in more than one language, and who have
sensitivity towards other cultures. Post signs in at least as many
languages. If you expect travelers from certain countries that
are celebrating certain holidays, decorate your store in recognition
of the holiday. Accommodating travelers’ home cultures helps
them feel at ease in your store, and they’ll reward you with their
business.
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Offer discounts or
promotions to international
passport holders
What’s something all travelers need to fly internationally? Their
passport. Ensure you target the right audience by offering
discounts or promotions to holders of certain passports. Allow
photocopies (perhaps with a second ID) because some travelers
prefer not to bring their passport outside the hotel. Consider other
incentives, like taxi service to and from their hotel. Make sure the
word gets out; advertise your promotions through the hotel, or
with internet browser and mobile ads targeted for their region and
language.
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Offer tax-free shopping for
international customers
Lower prices further for international customers by reimbursing
the sales tax for their purchases. Of course, determine for yourself
whether the increased sales and turnover are worth the reduced
margin on each good; factor in the intangible gain in goodwill
among travelers. The United States doesn’t have a federal sales tax
– it’s left to the discretion of individual states (Delaware doesn’t
have a sales tax except on certain products, for example). Check
with the state taxation authority for your retail location to better
advise international customers of reimbursement options,
if available.
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Remove the currency
exchange barrier
It’s risky to carry large sums of cash – that’s true across cultures.
Many customers prefer to pay with credit cards, but spend time
calculating exchange rates so they don’t go over budget. Speed up
the checkout lines and remove the ambiguity by offering dynamic
currency conversion, a service that enables transactions to be
converted to travelers’ home currency at the time of sale. (In the
interest of transparency, you should advise them this service
usually carries a fee.) International customers in the United
States spend on average about $4,400 each during their trip;
transparency and the convenient option of paying in their
home currency builds trust with international customers; they’ll be
happier doing business with you and might even spread the word.
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LiveTiles is a global technology company headquartered in
Times Square, New York, and Melbourne, Australia. We offer
modern, user experience-focused technology solutions to the
enterprise, education and SMB markets and are an award-
winning Microsoft Partner. Our solutions include LiveTiles
Design for SharePoint and Office 365, LiveTiles Build, LiveTiles
Push Notifications App and LiveTiles Mosaic for Office 365
Education.
66
ABOUT US
Our customers represent a diverse range of global sectors and are spread
throughout the United States, United Kingdom, Asia Pacific and Latin
America. Since being launched as a standalone products company in 2014,
LiveTiles solutions have been deployed for some of the world’s most iconic
brands across the Retail, Manufacturing, Finance and Education industries.
We are also very proud to have many leading Microsoft service providers as
members of our LiveTiles Partner Program globally.
Contact us at info@livetiles.nyc or for general sales
enquiries sales@livetiles.nyc

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HEADQUARTERS
NEW YORK CITY
UNITED STATES
11 Times Square,
Level 15
New York, 10036
+1 646 329 6640
SYDNEY
AUSTRALIA
Level 5,
137-139 Bathurst Street,
Sydney NSW 2000
MELBOURNE
AUSTRALIA
Level 6,
60 City Road,
Southbank, VIC Australia 3006
77
CONTACT US
info@livetiles.nyc
Stock ticker: LVT

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THANK YOU
Organize scattered business applications and design beautiful
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