The document is an invitation and information kit for potential sponsors and exhibitors of the 2015 Fiesta in America event. Some key details: - Fiesta in America is a 501(c)(3) nonprofit that hosts an annual two-day cultural festival and trade show aimed at the Filipino American community. - The 2015 event will be held on August 15-16 at the Meadowlands Expo Center in Secaucus, New Jersey and expects to draw over 10,000 visitors. - Exhibitor booths and sponsorship opportunities are available for businesses to connect with the Filipino American market, which has above-average incomes and spending power.

1. INFORMATION KIT
2015
The Fiesta in America is a 501 (c) (3) not-for-profit corporation.

2. INVITATIONTOSPONSOR/EXHIBIT
Connect with
top consumers
in the USA
and build a strong
customer
relationship.
Exhibit at the
2015 Fiesta
in America!
August 15-16
MEADOWLANDS EXPO CENTER
SECAUCUS, NEW JERSEY, USA
Presented by the Special Edition Press, Inc.
The Fiesta in America is a 501 (c) (3) not-for-profit corporation.

3. Philippine Fiesta USA, Inc., 124 E 40th Street, Suite 1004, New York, NY 10016
Telephone: (212) 682-6610 Fax: (212) 682-2038 Email: sepmgzn@yahoo.com www.philippinefiesta.com
The Fiesta in America is a 501 (c) (3) not-for-profit corporation.
17th Edition/Summer 2015
Dear Business Owner/Marketing or Sales Executive:
Greetings from Fiesta In America 17! Since 1998, Fiesta In America has drawn a total of more than 200,000
Filipino Americans to its unique blend of trade exhibits, cultural extravaganza and food festival under one roof. It’s
the U.S. east coast’s largest two-day indoor consumer festival aimed at culture-sensitive customers. It’s your
company’s best bet for a share of the most lucrative, niche consumer market in America.
Over 10,000 Filipinos are again expected to visit Fiesta In America (August 15, Saturday and August 16, Sunday at
the Meadowlands Expo Center in Secaucus, New Jersey). Ready to buy, eager to travel and willing to invest, Filipinos
earn considerably more than other U.S. population groups, including Whites. In fact, New York Filipinos have
median household incomes of more than $90,000 compared to the U.S. median household income of $53,046.
The two-day expo provides your company with direct sales and lasting brand-building benefits. If your Philippine
company manufactures export-grade products or sells real estate for investment; if your U.S. business deals in
finance, remittance or consumer goods directed at high-end immigrants…Fiesta In America assures you of:
• A captive audience from New York, New Jersey, Connecticut, Pennsylvania, Delaware, Maryland
and Virginia – a region with the largest Filipino community after California
• Highly motivated customers, 65% of whom earn $50,000+ a year and 78% are 30 years of age-and-over
• Opportunities for your brand to be promoted on-stage and highlighted on the giant video screen
• Four seminar rooms, each with a seating capacity of 50, for sponsors to conduct sales presentations
• 3.3m X 3.3m (10 ft. X 10 ft.) exhibitor booths at the marquee Trade Pavilion (capacity: more than 100
booths) in front and center of the 61,000 sq. ft. Meadowlands Expo Center, minutes from New York City
• Editorial and advertising exposure in Fiesta Talks Magazine, with a circulation of 25,000 copies on-site
and a year-long electronic edition that can be downloaded by anyone in the world with Internet access
• A customer acquisition, retention and engagement event in which you, the sponsor or exhibitor or
advertiser, can shape the total customer experience from entry to exit, unlike outdoor events
As with the last two years, the 2015 multicultural show will be punctuated by spectacular Asian and Latino
performers. But Fiesta In America’s continuing partnership with ABS-CBN/The Filipino Channel (TFC) will be the
real magnet, enticing visitors with live concerts featuring the biggest names in Filipino entertainment. And in
keeping with its social enterprise tradition, Fiesta In America will again support nonprofit organizations such as the
Filipino American Youth Services, Inc., Gawad Kalinga, the Philippine American Group of Educators and Surgeons
(PAGES), the Association of Philippine Physicians of America, the Philippine Nurses Association of America, the
Association of Filipino Teachers in America and various east coast Fil-Am groups.
We look forward to linking your business with the most sought-after consumers. Welcome to Fiesta In America 17!
Sincerely,
Fernando Mendez
President and CEO

4. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 2
Event Information
1. THE EVENT
Fiesta In America is a unique blend of trade exhibits,
multicultural show and food festival under one roof.
Its mission is to raise awareness about the role of
diversity as an agent of change in an economically
strong and culturally vibrant America. By linking
minority businesses with their mainstream
counterparts, we foster the success of underserved
entrepreneurs. By gathering thousands of consumers
in one setting, we promote event-marketing as an
effective business tool.
2. THE VENUE
The 2015 Fiesta In America will be held at the
Meadowlands Exposition Center (MEC), Secaucus,
New Jersey, USA, its home for the past 14 years. One
of the best exhibition centers in the American
northeast, it is conveniently located only 15 minutes
from Newark International Airport, 30 minutes from
La Guardia Domestic Airport and 45 minutes from
JFK International Airport. It can easily be reached
by car or bus from Port Authority, New York City.
The MEC has 6,000 free parking slots; it has a
capacity of 5,000 guests and can accommodate over
100 booths.
3. EVENT SCHEDULE
The 2015 Fiesta In America will be staged over two
(2) days of show time and business floor-events.
Saturday, August 15
8am - 11am Exhibitor Move-In
12pm - 6pm Trade Fair
12pm - 9pm Cultural Festival,
Live Concert, Social &
Educational Activities
Sunday, August 16
10am - 6pm Trade Fair
12pm - 8pm Cultural Festival,
Live Concert, Social &
Educational Activities
4. EXHIBIT BOOTHS
Single and multi-unit stands are available to
accommodate the display needs of all companies.
Each unit measures 10 ft. x 10 ft. Booths are
separated by 3 ft. pipe-based drapes.
5. DECORATIONS & FURNISHINGS
A full range of exhibit furniture, fixtures, electrical
power may be rented, and other services may be
hired from the official contractor using forms which
are included in the Exhibitor Manual. Exhibitor
Manuals are provided to paid exhibitors. Exhibitors
may also use their own furnishings, provided they
observe rules, safety and fire regulations.
6. VISITORS
Over 10,000 visitors are expected to attend the
two-day event.
7. OFFICIAL FIESTA IN AMERICA PUBLICATION
Exhibitors receive a free listing in the 2015
Fiesta Talks Magazine, the official publication of
FIESTA in America. The listing includes company
name, product lines to be exhibited and booth
number. Advertising spaces of the publication
are available for exhibitors to run their
advertising messages.
8. HOTELS
Hotel accommodations around the area and
discount rates for exhibitors can be arranged through
Fiesta in America, Inc.
9. BOOTH ASSIGNMENTS
Booth locations for exhibitors are assigned on a first-
come, first-serve basis in order of receipt of
application and payment.
10. EXHIBITOR RATES*
1 Booth (10 ft. x 10 ft.) $ 1,450
2 Booths (20 ft. x 10 ft.) 2,250
1 Corner Booth 2,150
*If using a credit card, there is an additional 4% processing fee.
Each exhibiting company, regardless of booth size,
receives two (2) free exhibitor registration badges.
Up to two (2) additional exhibitor registration badges
for full-time employees may be purchased
at $15 each for a maximum of four (4) total badges.
Badges are only reserved for full-time employees
of the exhibitor and are non-transferable. No one
authorized to wear an exhibitor’s badge may
represent any company, product, or service other
than those of the exhibitor. Only those with badges
are allowed to the show floor. For security reasons,
badges can only be picked up on the first day of
the event at the Meadowlands Exposition Center,
during Move-in/Booth Set-up hours (or after),
but not prior to.
11. SECURITY
Show management will provide security guards
for checking admission badges and for general
supervision of the floor during build-up, breakdown,
and show hours. Exhibitors should provide locked
storage and/or insurance for all equipment, samples,
or other property deemed valuable. Philippine Fiesta
USA, Inc., the MEC, and their subcontractors are not
responsible for loss or damage of exhibitor’s property
at any time.
12. PROMOTIONS AND ADVERTISING
The 2015 FIESTA in America will utilize extensive
and sustained public relations, advertising, and
promotional campaign through direct mail, print
media, online media, radio, television, poster, and
postcard distribution.

5. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 3
ProgramandActivitiesSchedule
Friday. Aug 14
6pm – 12mn People’s Ball
Saturday. Aug 15
8am – 11am Move-In; Booth Set-Up
12pm – 6pm Trade Show Open
12pm – 8pm Food Court Open
12pm – 6pm Cultural Festival / Performances of Filipino
American Artists (singers, dancers & bands)
Seminars
Filipino Folkdances & Folksongs
6pm – 9pm Live Concert
Sunday, Aug 16
10am – 6pm Trade Show Open
10am – 12pm Ecumenical Mass & Santacruzan
10am – 7pm Food Court Open
11am – 5pm Cultural Festival / Performances of Filipino
American Artists (singers, dancers & bands)
Folkdances & Folksongs
5pm – 8pm Live Concert
8pm – 11pm Exhibit Booth Breakdown
10pm – 12am Move-out
ENTERTAINMENT(MAINSTAGE)
The most popular Filipino performers from the Philippines and the U.S., stars-in-the-
making, award-winning Asian folk dancers, and some of the Big Apple’s most
electrifying Latino musical artists will dazzle the concert crowd.
Plus...
WORKSHOPS FOR BUSINESS, INVESTMENT
OPPORTUNITIES AND SELF-IMPROVEMENT
Every hour from 1pm-5pm, sponsors will have the opportunity to conduct sales and
motivational presentations in four seminar rooms, each with a seating capacity of
50. This unique Fiesta In America feature is ideal for direct marketing, customer
acquisition, and brand-burnishing. If your business is interested in hosting a
workshop, please email your proposed topic and speaker to sepmgzn@yahoo.com.
TRADEPAVILION
Over 100 booths are available for exhibitors
from the Philippines and the U.S. to
showcase, promote or sell their products and
services to a high-income, captive market at
the marquee Trade Pavilion.
CULTURALFESTIVAL
(MAINSTAGE)
For two days, the 2015 FIESTA in America
will be highlighted by cultural extravaganzas
and live concerts by the biggest names in
Filipino show business, rising young talents
plus exciting Asian and Latino performers.
FOODCOURT
An attraction by itself, the FIESTA in
America Food Court offers a wide variety of
mouth-watering Filipino dishes with recipes
originating from six various regions of the
Philippines.
ART&PHOTOPAVILION
Filipino artists and photographers both from
the Philippines & the U.S. will showcase their
works.
CHILDREN’SPAVILION
Families will be treated to fun-filled and
wholesome activities for all ages.
CHESSPAVILION
Young and adult visitors alike can try their
hand against invited Filipino chess masters in
simultaneous chess exhibition matches.
OTHERACTIVITIES
Visitors will have the opportunity to win
exciting prizes at raffle draws courtesy of
exhibitors and sponsors, as well as various
on-site contests and consumer promotions.
THE7THANNUALPEOPLE’SBALL
Fiesta In America’s traditional curtain-raiser the day
before the festival, the People’s Ball is a grand dinner-
dance for influential members of the U.S. northeast’s
Filipino American community. Hobnob with Fil-Am
consular and business dignitaries, elective American city
and state officials, social and industry leaders. It is once-
a-year gathering of the community’s Who’s Who, topped
with the special guest appearance of Fiesta In America’s
live concert stars.

6. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 4
Sources: Random Sampling of Entrance Ticket Stubs
Income / Age / Gender / Source of Awareness
Actual Survey Done On-Site During the Event
Marital Status / Occupation / Length Of Time Spent At the Event
FIESTA in America Profile of Attendees
ANNUAL HOUSEHOLD INCOME
Over $50,000 65%
$37,000-$49,999 20%
$26,000-$36,999 11%
$15,000-$25,999 4%
OCCUPATION
Employee 45%
Professional 33%
Entrepreneur 21%
Others 1%
AGE GROUP DISTRIBUTION
60 and over 6%
50 - 59 13%
40 - 49 28%
30 - 39 28%
19 - 29 22%
18 and below 3%
GENDER OF ATTENDEES
Male 49%
Female 51%
MARITAL STATUS
Married 70%
Single 30%
SOURCE OF EVENT AWARENESS
Direct Mail 30%
Word of Mouth 25%
Flyers / Posters 19%
Online Media 11%
Print Media 6%
Broadcast Media 9%
LENGTH OF TIME SPENT
AT THE EVENT
Over 4 hours 28%
2 - 4 hours 48%
Less than 2 hours 24%

7. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 5
Events Organized in the Previous Years
2014 FIESTA IN AMERICA
MARTIN NIEVERA, JERICHO ROSALES,
FE DE LOS REYES. Aug. 17-18,
Meadowlands Expo Center, Secaucus, NJ
2013 FIESTA IN AMERICA
PIOLO PASCUAL, ANGELINE QUINTO,
FLORANTE. Aug. 17-18,
Meadowlands Expo Center, Secaucus, NJ
2012 PHILIPPINE FIESTA
AGA MUHLACH, JESSA ZARAGOZA, RACHEL
ALEJANDRO, MICHAEL COPON AND
KBROSAS. Aug. 18-19, Meadowlands Expo
Center, Secaucus, NJ
2011 PHILIPPINE FIESTA
ZSA-ZSA PADILLA & ARIEL RIVERA /
MELAI CANTIVEROS & JASON FRANCISCO
Aug. 20-21,
Meadowlands Expo Center, Secaucus, NJ
2010 PHILIPPINE FIESTA
JAKE CUENCA & ANGELICA PANGANIBAN /
BUGOY & LAARNI LOZADA
Aug. 14-15,
Meadowlands Expo Center, Secaucus, NJ
2009 PHILIPPINE FIESTA
KIM CHIU & GERALD ANDERSON /
SHERYN REGIS & BUGOY
Aug. 15-16,
Meadowlands Expo Center, Secaucus, NJ
2008 BACK-2-BACK CONCERT
DOLPHY & ZSA-ZSA with POPS FERNANDEZ
Nov. 29,
Atlantic City, NJ
2008 PHILIPPINE FIESTA
DINGDONG DANTES / MARIAN RIVERA
& BEA ALONZO
Aug. 16 & 17,
Meadowlands Expo Center, Secaucus, NJ
2008 PINOY MUSIK FESTIVAL
SAM MILBY / MYMP / DIVO BAYER /
KRIS LAWRENCE & PORK CHOP
May 17 & 18,
Meadowlands Expo Center, Secaucus, NJ
Special Edition Press, Inc.’s Staged Events Division is composed of a highly-skilled staff who
are proficient in promotions, marketing, and advertising. Below is the list of successful
concerts and trade/cultural expositions produced by the company as of date:
2007 PINOY MUSIK FESTIVAL
APO HIKING SOCIETY / HEART EVANGELISTA
& NANETTE INVENTOR
May 4,
Boardwalk Hall, Atlantic City
2007 PHILIPPINE FIESTA
POPS FERNANDEZ / PIOLO PASCUAL /
JUN POLISTICO & POKWANG
Aug. 18 & 19,
Meadowlands Expo Center, Secaucus, NJ
2007 PIOLO PASCUAL, SAM MILBY,
& POKWANG LIVE CONCERT
April 13,
Hammerstein Ballroom, New York City
2007 YUGYUGAN SA MANHATTAN
April 13, The Copacabana, New York City
2006 GARY VALENCIANO TOUR
DIETHER OCAMPO & KRISTINE HERMOSA
Nov. 11,
Boardwalk Hall, Atlantic City, NJ
2006 PHILIPPINE FIESTA
JUDY ANNE SANTOS / RYAN AGONCILLO /
DIETHER OCAMPO / FAITH CUNETA &
CELESTE LEGASPI
Aug. 19 & 20,
Meadowlands Expo Center, Secaucus, NJ
2005 GARY VALENCIANO/
ZSA-ZSA PADILLA LIVE CONCERT
Nov. 6,
Trump Taj Mahal, Atlantic City, NJ
2005 PHILIPPINE FIESTA
HON. MAYOR VILMA SANTOS RECTO /
AIZA SEGUERRA / NANETTE INVENTOR/
JON SANTOS & LEO MARTINEZ
Aug. 20 & 21,
Meadowlands Expo Center, Secaucus, NJ
2004 NORA-KUH (POWER OF 2)
June 11,
Boardwalk Hall, Atlantic City, NJ
2004 PHILIPPINE FIESTA
NORA AUNOR / LIRIO VITAL /
FE DELOS REYES & BERNARDO BERNARDO
Aug. 21 & 22,
Meadowlands Expo Center, Secaucus, NJ
2003 PHILIPPINE FIESTA
RICO J PUNO & MITCH VALDEZ
Aug. 16 & 17,
Meadowlands Expo Center, Secaucus, NJ
2002 PHILIPPINE FIESTA
PILITA CORALES & HOTDOG
Aug. 17 & 18,
Meadowlands Expo Center, Secaucus, NJ
2001 PHILIPPINE FIESTA
GARY VALENCIANO
Aug. 18 & 19,
Meadowlands Expo Center, Secaucus, NJ
2000 NORA AUNOR LIVE CONCERT
April 29,
Newark Symphony Hall, Newark, NJ
1997 JO RAMOS WITH RANDY
SANTIAGO & THE MANOUEVERS
Sept. 20,
Hilton Casino Resort, Atlantic City, NJ
1997 PHILIPPINE TRADE FAIR
& FIESTA RICO J. PUNO /
AI-AI DELAS ALAS & DULCE
July 25 & 26,
New York Coliseum, New York City
1996 SHARON CUNETA CONCERT
Oct. 26 & 27,
Trump Taj Mahal, Atlantic City, NJ
1996 US-PHILIPPINES TRADESHOW
AMALIA FUENTES / ROMEO VASQUEZ /
PORKCHOP / GABBY CONCEPCION /
FE DELOS REYES / CHERRY GIL &
EDDIE MESA
July 27 & 28,
Jacob Javits Convention Center,
New York City
1995 BANIG IN CONCERT
Nov. 4 & 5,
Trump Taj Mahal, Atlantic City
1994 KUH LEDESMA LIVE CONCERT
Nov. 12,
Townhall, New York City

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Meadowlands Exposition Center, Secaucus, NJ
Venue of the 2015 FIESTA in America
The Meadowlands Expo Center (MEC) is
conveniently located just minutes outside
of New York City. The center offers 61,000 sq.ft. of
exhibit space with five additional meeting rooms.
With Newark International Airport so close by and
a variety of nationally acclaimed hotels right around
the corner, MEC offers one of the most complete
and convenient facility packages in the North East.
For more information on MEC, call (201) 330-7773
or visit www.mecexpo.com
telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 6
Registration

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1) FROM NORTH (RTS. 80 & 95 &
GEORGE WASHINGTON BRIDGE):
Take NJ Turnpike South, when it divides use
the Eastern Spur towards the Lincoln Tunnel.
Take Exit 17; stay right towards Secaucus
immediately after paying toll. Go straight
through traffic light and over bridge. You are
now on Harmon Meadow Blvd. Go to second
traffic light and turn right onto Plaza Drive.
Exposition Center is on your left.
2) FROM SOUTH (NEWARK AIRPORT)
Take NJ Turnpike North. When it divides, use
the Eastern Spur towards Lincoln Tunnel. Take
Exit 16E, after the tollbooths, follow signs for
Secaucus. At traffic light, go straight across and
over bridge. You are now on Harmon Meadow
Blvd. Go to second traffic light and turn right onto
Plaza Drive. Exposition Center is on your left.
3) FROM LINCOLN TUNNEL
Stay on main road (I-495) to Rt. 3 West. Do not
take the Turnpike. Keep right on Route 3 to
Second Service Road Exit for Harmon Meadow
Blvd. (Linens N’ Things will be on your right).
At first traffic light, turn left nto Harmon Meadow
Blvd. At next traffic light, make a right onto
Plaza Drive. Exposition Center is on your left.
4) FROM WEST (RT. 3 EAST)
Stay on Route 3 East (passing Giants Stadium
and Meadowlands Parkway). Take Service Road
for Secaucus/NJ Turnpike. Pass Turnpike
entrance, go under overpass and make quick
right for Harmon Meadow Blvd. (large blue sign
for the Plaza at Harmon Meadow, listing the Expo
Center). You will be on Harmon Meadow Blvd.
Go to second traffic light, turn right onto Plaza
Drive. Exposition Center is on your left.
5) FROM JERSEY CITY (RTS. 1 & 9)
Take it North. Go left on Paterson Plank Road &
Harmon Meadow Blvd. Exit. Turn right on Harmon
Meadow Blvd. NOT HARMON MEADOW PLAZA!
Go to second traffic light, turn right onto
Plaza Drive. Exposition Center is on your left.
6) FROM GARDEN STATE PARKWAY
NORTH: Take Exit 153 to Route 3 East.
Follow as above #4
SOUTH: Take Exit 153A to Route 3 East.
Follow as above #4.
7) MASS TRANSPORTATION SERVICE TO
THE MEADOWLANDS EXPOSITION CENTER
NJ TRANSIT BUS #320 departs from NY Port
Authority Bus Terminal; NJ TRANSIT BUS #85
departing from Hoboken Path Train Terminal;
NJ TRANSIT BUS #78 departing from Newark
Penn Station.
Free Parking for Exhibitors
& Attendees
Over 6,000 free parking spaces available
in the area.
Directions to the
Meadowlands
Exposition Center
telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 7

10. Organizer Profile
telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 8
The Company
The event is presented by Fiesta in America, a division of Special Edition Press,
Inc. (SEPI), a multi-media corporation engaged in publishing, graphic design
services, marketing services and staged events. Established in 1991, SEPI now
offers diversified services to meet the requirements of its growing clientele.
Fiesta in America is a 501 (c) (3) not-for-profit corporation.
SEPI offers graphic design services, creative services (copywriting, ad lay-outs,
storyboards, slide presentation artwork), printing services (pre-press, color
separations and printing), and production of newspapers, magazines, journals,
brochures, posters, packaging designs, calendars, and other collateral materials.
In addition, SEPI established its Staged Events Division and successfully
ventured into concert presentations and event promotions while blending the
elements of cultural festivals and international trade shows.
Mission Statement
We are committed to raising awareness about the role of diversity as an agent
of change in a socially vibrant, economically strong, and culturally thriving
America. By linking minority businesses with their mainstream counterparts,
we strive to foster success for underserved entrepreneurs. And by gathering
thousands of consumers under one roof, we seek to promote event-marketing
as an effective business tool.
Our success is achieved by:
n Responding to our customers with the highest level of excellent service
n Innovating our work
n Valuing our employees & supporters
The Principal
Fernando M. Mendez
President & CEO

11. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 9
TheEvent
Opening Ceremonies Ribbon Cutting: Ludi Hughes, Eleanor De Leon, Mayor Michael Gonnelli, Consul General Mario De Leon
Jr., Fernando Mendez, Councinman William McKeever, Councilman Rafael Marte, Senator Bob Gordon, Carlos Aguasvivas,
Councilwoman Susan Pirro, Deputy Consul Zaldy Patron, Tet Palencia and Rose Javier
People’s Ball Empowerment Awardees:
Philippine Nurses Association of NJ - Professional
Association of the Year (accepted by Marley Nicolas)
Rosario Enriquez Magno - Worker Welfare
Management
Andy Pada Sr. - Business Lending (accepted by
Florence Pada)
Etchel M. Neri - Business & Entrepreneurship
Hon. Rolando Lavarro - Government Service
Leo-Felix M. Jurado - Medicine
Mary Ann T. Donogue - Empowerment of Filipino
Nurses
Susan G. Castor - Nursing Leadership
2013 Philippine Fiesta Beauty Pageant
Winners (Left to Right):
Clariss Dorothy Enjambre -
Miss Philippine Fiesta Visayas 2013
Jessica Chanliecco Videña -
Miss Philippine Fiesta Luzon 2013
Jellyn Anne Echon (winner) -
Miss Philippine Fiesta 2013
Rosanne Armie Manalo -
Miss Philippine Fiesta East Coast 2013
Stephanie Reyes - Miss Philippine
Fiesta Mindanao 2013
Santacruzan Hermano & Hermana Mayor:
Jesus & Darlene Borromeo
A
vivid fusion of business and pleasure. . . networking and entertaining. . . trade and culture. . .
in simultaneous interaction under one roof and this only happens during the two-day FIESTA in
America. This has been the most-awaited traditional annual event in the East Coast participated by
trade exhibitors, business owners, local and international entertainers, Filipino community/trade/professional
organizations and attended by over 10,000 visitors.

12. TRADESHOWFLOOR

14. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 12
Business
AUGUST 15–16
F
IESTA in America, more than ever, sets up a favorable market
environment to promote, advertise, and sell your company products
and services – including meeting, business seminars and connecting
with the right players in the corporate world. This grand event positively
leans toward mediating among various business points to stir awareness of the
ascent from financial quagmire. Through its annual practice of setting up a
more personal business approach, FIESTA in America aims to help in
identifying and addressing a long list of business problems: the tight financial
situations, low product marketability, snail-paced
gross receipts, faster means to recover Return On
Investments (ROI), and finding concrete measures to
implement better managerial setting. All these and
much more are sure to readily transpire within the
two-day most attended Filipino indoor festival at the
Meadowlands Expo Center in Secaucus, New Jersey.

15. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 13
AUGUST 15–16
Talents
It is showtime at FIESTA in America; Top talent performers, young aspiring
singers, gifted musical instrumentalists, original band performers, amazing
dancers and more! Get ready for a lot of surprises and excitement throughout the
entire entertainment portion where unprecedented lavish thrills and frills
impressively unfold before your very eyes.

16. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com I page 14
AUGUST 15–16
Young
Generation
One new generation. One new era…a whole vision of tomorrow’s community
could certainly make up the one community this world has been trying to
mold… free spirited, focused, and idealistic. These aspiring youths start to
kindle the fire of interest in the long-running FIESTA in America tradition come culture
event by incessantly attending and mingling with the growing influx of multi-cultural
people year after year… emulating that inherent influence they’ve been formatively
growing up with.
The fresh and youthful populace surprisingly make up the voluminous turnout of FIESTA
in America attendees… showing a great vision of promising new ideas, displaying a
fusion of varied ingenuity, a much broader capacity input for a much improved control
of tomorrow’s independent lifestyle.
Youths today possess that peculiar feeling of belongingness… an innate sense of
inclusion and absolute responsibility inculcated in their maturing minds. Ambitious they
might be, but, with focus and determination, the crop of the 21st century, given ample
chance to prove their worth – is undoubtedly today’s hope for new leaders in the
community.

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FoodFestival
AUGUST 15–16
A
smorgasbord stretching as far as the eye can see… the Food Court
features exotic and nostalgic dishes from the Philippines. Indigenous
recipes, native delicacies and traditionl dishes influenced by Chinese,
Spanish, American and European cuisine are sure to excite adventurous
palates. The cuisine offered is composed of recipes from the six culinary
regions — Northern Luzon, Central Plains, Southern Tagalog, Bicol, Visayas
and Mindanao — they are carefully selected and lovingly made to give our
attendees an authentic culinary experience.

18. Enthralled! Captivated! Entrapped in excitement! The FIESTA in America
audience, though already used to such a spell, just couldn't get enough of it all!
Entertainment at its best! The annual visiting FIESTA in America-goers,
composed generally of multi-cultural attendees, enjoyed more than what they
expected from local and featured international celebrity entertainers who graced and
performed at the two-day affair.
TheCrowd

19. Brings us together

20. telephone: (212) 682-6610 www.philippinefiesta.com email: sepmgzn@yahoo.com
To sponsor, exhibit or advertise, please send the
registration form to the address below or contact:
Fiesta in America
124 E 40th Street, Suite 1004
New York NY 10016 USA
Telephone: (212) 682-6610
Mobile Phone: (917) 612-8861
Fax: (212) 682-2038
e-mail: sepmgzn@yahoo.com
website: www.philippinefiesta.com
Fiesta in America is a 501 (c) (3) not-for-profit corporation.
© 2015 PHILIPPINE FIESTA USA, INC.