Dayton Brand Presentation

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Dayton Brand Presentation

  1. 1. of Greater Dayton/Springfield<br />
  2. 2. People Shop.<br />
  3. 3. People Dine.<br />
  4. 4. People play.<br />
  5. 5. These people have the time and the money to spend every day of the year. 24/7/365<br />
  6. 6. Who are these “PEOPLE?”<br />
  7. 7. They are the traveler<br />They are the visitor<br />They are the hotel guest<br />and, THEY SPEND MONEY . . .<br />LOTS OF IT!<br />
  8. 8. It’s about fun<br />Having a good time<br />Making sure they have stories to tell about their trip to Dayton/Springfield<br />
  9. 9. Do they know where to find you?<br />Do you know how to find them?<br />
  10. 10. “YES”<br />
  11. 11. TRAVELHOST <br />of<br />Dayton/Springfield<br />
  12. 12. <ul><li>In over 100 Markets across AmericaTRAVELHOST isthe TRUSTED BrandServing Travelers for 42 Years</li></li></ul><li>Questions?<br />How big is the travel market in Dayton/Springfield?<br />How does our travel market compare to others?<br />How does our brand work, where is our distribution and how does it help you find the traveler?<br />How do they find you?<br />If you spend most of your money on local advertising, do travelers offer a better return on your investment?<br />
  13. 13. Comparing Travel Destinations<br />Source: forbestraveler.com<br />
  14. 14. 3 Million<br />The number of travelers who come to Dayton/Springfield each year.<br />
  15. 15. 3 Million<br />Represents the population of these cities:<br />Columbus, OH<br />Milwaukee, WI<br />Detroit, MI<br />Indianapolis, IN<br />COMBINED<br />Source: city-data.com<br />
  16. 16. Locals vs. Travelers<br />Travelers outnumber locals almost 2:1<br />Source:forbestraveler.com & census.gov<br />
  17. 17. Why TRAVELERS are so important<br />Travelers are affluent, free-spending consumers who are in the market today.<br />Difficult to reach by traditional marketing channels.<br />They spend HUGE amounts of money.<br />
  18. 18. TRAVELERS to Dayton/Springfield will spend<br />$2.6 Billion<br /> a year.<br />
  19. 19. Why TRAVELERS are so important in Dayton/Springfield<br />Travelers spend $2.6 Billion a year which means: <br />$ 7,123,000 each day<br />$ 296,000 each hour<br />$ 4,900 each minute<br />
  20. 20. They Spend Money Everywhere<br />Dining <br />Shopping <br />Entertainment <br />Attractions <br />Business Services<br /><ul><li>Golf
  21. 21. Real Estate
  22. 22. Personal services
  23. 23. Playing
  24. 24. Having Fun</li></li></ul><li>One More Reason they are Important:<br />A PRE-QUALIFIED BUYER<br /> who has paidto come here.<br />
  25. 25. Seattle<br />New Hampshire<br />Key West<br />Palm Springs<br />The Authority in 100 + editions serving 150,000,000 travelers a year.<br />
  26. 26. We serve these travelers by connecting them with where to go, what to do and how to get there.<br />Introducing your business to them is my business<br />
  27. 27. is made up of 100 editions serving 150 million travelers a year<br /><ul><li>Published since 1967
  28. 28. Owned by founder/publisher for 42+ years
  29. 29. The most recognizable brand in the industry</li></li></ul><li>For every moment of every day of every traveler’s experience<br />
  30. 30. The Voice of the City<br />Dining<br />Shopping<br />Arts in Dayton/Springfield<br />Attractions & Entertainment<br />Golf<br />
  31. 31. A Closer Look…<br />Editorial Content<br />
  32. 32. A Closer Look…<br />Comprehensive Listings and Calendars of Events<br />
  33. 33. A Closer Look…<br /> Complete Guide to area<br />
  34. 34. A Closer Look…<br />Mapslisting areas, attractions, hotels, advertisers<br />
  35. 35. And Online…<br />www.travelhost.com listings<br />
  36. 36. www.travelhost.com Spotlight page<br />
  37. 37. In Room Distribution<br />5488 copies in room <br /> and<br /> Replenished DAILY<br />
  38. 38. The Power of<br /><ul><li>56 Hotel, motel & resort properties
  39. 39. Readership of 15X
  40. 40. Audited circulation</li></ul>82,320<br />5,488<br />
  41. 41. The “MAGIC” of In-Room Distribution<br />Local Consumers<br />vs.<br />Traveling Consumers<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Targeted Circulation<br />5,488 Rooms within 20 Miles!<br />
  47. 47. Brand Association<br />
  48. 48. Brand Association<br />
  49. 49. Brand Association<br />
  50. 50. The TRAVELHOST Brand . . . A Family of Solutions<br />
  51. 51. TRAVELHOST<br />Brand Equity Across America<br />100 + Editions<br />42 + Years of Growth and Success<br />150 Million Readers per Year<br />
  52. 52. TRAVELHOST<br />A Brand with a Purpose<br />Serving the Traveler<br />Creating Great Experiences<br />Connecting Local Businesses to Millions of Travelers<br />A Voice for All that is Great about Our City<br />
  53. 53.
  54. 54. TRAVELHOST<br />Serve the Traveler<br />Inspire Great Experiences<br />Provide Lifelong Memories<br />
  55. 55. TRAVELHOST ofGreater Dayton/Springfield<br />
  56. 56. End of Brand Presentation<br />
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  62. 62.
  63. 63. COMING SOON. . . <br />Your ad/listing will have a code number to enable a traveler to access your information directly via their smartphone, iphone, or the web.<br />Type this code number in for easy access to information. Or go directly there with www.travelhost.com/15571.<br />
  64. 64. WE’RE HERE TO PARTNER WITH YOU! Restaurant Advertisers can place their menus in our hotel services binders!<br />
  65. 65. Events like this and our upcoming family bowling party can be held at YOUR venue and coordinated by us!<br />
  66. 66. Your coupon can go into our newsletter to be seen by hotel staff & advertisers!<br />
  67. 67. You might even be seen on our FACEBOOK page!<br />

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