1. TO: Ronnie Fieg
FROM: GerardoE. Diaz Cales
DATE: August 4, 2019
SUBJECT: Proposal for openingThe Sneaker Traveler mortar and brick store.
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Introduction
In today’s market, most brands are opening mortar and brick stores, bringingconsumers
shoppingexperience. Consumersare leaningmore into havinga connection with the products
theywear, eat, and use. This is the main reason The Sneaker Traveler (TST) is openinga brick
and mortar store in OrlandoFL.
Background and Purpose
TST hasbeen launchingsneaker conventions for the sneakerhead, hype seeker, collector
consumers over 6 statesand more than 2,500 attendeesper convention. These conventions
provide local sellersand brand sellers to connect with consumers. These conventions have
brought music, sports,entertainment, fashion, culture, and art together, to bring consumersa
form of storytellingand shopping experience. At the moment TST lacks to bringconsumer this
experience daily. It is TST goal to open a mortar and brick store to continue to connect with our
consumer. Mr. Fiegthiswill not only bringmore sales to your brand KITH, but will also help you
gather data for future establishment outside California and New York City.
Proposed Plan of Action
TST is proposing to open a brick and mortar store in Orlando FL. This expansion to be named
Cutura will focus on promoting brand name products, and local designer products, providing a
large and exclusive selection of sneaker wear. The first step of this proposal is to obtain local
permitsand a strategiclocation in the heart of Orlando FL. Buildingthe strategiclocation to
bringconsumers and experience with music, art, and cultural sneaker history. Gaining
employeesthat will carry the brand of the store.
Schedule
Obtain Permitson September 2019
StrategicLocation on or before October 2019 (analysis includesDisney Springs, Downtown
Orlando, International Drive)
Gainingtwo staff membersto the team on or before December 2019
Staffing
2. TST team consist of experienced members. Omar RodriguezHouston and South Carolina TST
representative and co-founder, Ray Pellicier accountant and PuertoRico, New York TST
representative, GerardoDiazCales TST founder.
Budget
Location Orlando $7,000 deposit, monthly$7,000
Location Disney Springsunknown
International drive $12,000 deposit, monthly$9,000
Office equipment $4,000
Materialsand Equipment $3,000
Store Equipment $10,000
Authorization
Mr. Fieg, we are positivelyinvestment in our company, will bringa larger footprint and sales to
your brand KITH. TST is asking for your influence to obtain a location in Disney Springs or any
of the tourist area close to our most successful conventions. We are also requestinghalfof the
cost of the Budget section in the proposal. I am available to meet at your convenience, please
contact me at 407-567-7898 or GEDiazCales@student.fullsail.edu toset up a time or any
questionsor concerns you may have.
