2. We Bank on the Word “FREE”
A freecard or free card is a picture postcard with a variety of
commercial, ideological or cultural messages which are
distributed through racks in public buildings by an intermediary firm,
which specializes in the production and distribution of such cards on a
regular basis.
First Innovi Corporation
First Innovi Corporation aim to bring advertising creativity to every
material it publishes; it is also dedicated to delivering positive messages
and bringing about public awareness on relevant social issues.
With a vision to further develop alternative advertising tools available in
the Philippines and expanding our pool of options; FIC brings materials
that speak to you straight to your hands – where you want it, when
you want it.

3. YOCard
YOCard was launched in 2007. It
pioneers a refreshing and
innovative way of achieving
advertising impact on specific
audiences by offering edy and Pocket Philippines
captivating postcards that act as Pocket Philippines is targeted towards
entertainment hooks the tourist and hotel market. With
materials placed in hotels, places of
interests and cultural destinations.
Hello in the Know
HITK is an experimental culture
and lifestyle blog. Urbanite and
broadcasted with a twist.

6. An attractive and effective medium that provides
vacationers, tourists and local travelers with information
and discount offers for:
LOCAL ATTRACTIONS RESTAURANTS
RETAIL OUTLETS SERVICE OUTLETS
OTHER VENUES

7. Current Display Practices

9. • Several hotels find brochure racks in lobbies messy and
now prefer the convenient displays offered by
information kiosks.
• Pocket Philippines is sleek, small and eco-friendly.
• Brochures don’t fit in wallets.
• People in hotels are looking for places to go and if
you’re out of sight, you’re out of mind.
• You know your promotion is working by tracking the
number of cards that are turned in.

10. Target Market
• Class A,B and upper C
• 26-35 years old
• 11% Students
74% Employed/Professionals
15% Retired/Unemployed
Leisure travelers with family or friends
Business travelers
Clients and investors
Domestic tourists and business travelers
Visitors or guests attending an event
10

12. DOT Brochures
Postcards
Pocket Philippines
Cards

13. China Slovenia
Japan
Washington

14. Available in US
Locations:
Bellevue Hilton
Hyatt
Crowne Plaza
Seattle Hotel
Marriot
Holiday Inn
Times Square Information Center
Macy’s Visitor Center
Sheraton
Ripley’s Believe it or Not

15. IN EUROPE
3 out of 5 visitors take one or more Minicards.
7 out of 10 visitors recall Minicards in their hotels.
4 out of 5 visitors go to one of the advertised locations
Users are content with the card’s practicality; concise but effective

16. Color Code
Title / Sub-title
Description
Front Visual
Back logos
Brief Description
Photo
Map
Complete Address / Nos

23. Display areas

24. Printing
SERVICE Distribution
PACKAGES Monitoring
Design
Replenishment
Promotion

25. Partner Location
- Placement and discount opportunities in selected
Pocket Philippines and YOCard Outlets
- Online exposure as Pocket Philippines Partner
- Inclusion in Pocket Philippines press releases

26. For Clients
• No fuss information production and dissemination
• Ready material for targeted audience in places they
frequent
• Exposure in 50 outlets around the Metro
• Web exposure
25

27. Pocket Philippines Site
26

28. For Consumers
Elegant and formal way of presentation
A Hotel Souvenir
Possible Discounts and freebie offers
Simple, easy to use, provides quick information
Credit card-sized
fits into wallet, purse and pocket