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International Business


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International Business

  1. 1. INTERNATIONAL BUSINESS By: Rachel Hoeller
  2. 2. International Marketing <ul><li>the application of marketing principals to more than one country </li></ul><ul><li>international marketing involves the firm in making one or more marketing mix decisions across national boundaries. </li></ul>
  3. 3. Advantages of International Marketing <ul><li>Lower marketing costs </li></ul><ul><li>Ability to leverage good ideas quickly and efficiently </li></ul><ul><li>Helps to establish relationships outside of the &quot;political arena“ </li></ul><ul><li>Uniformity of marketing practices </li></ul>
  4. 4. International Business Etiquette <ul><li>-They do not like surprises </li></ul><ul><li>-Titles are very important </li></ul><ul><li>-Important business decisions are not made over the phone </li></ul><ul><li>-Address people by their full title </li></ul><ul><li>-You should bring several copies of all written documents -applause is common when greeting a crowd </li></ul><ul><li>-Appointments are a must for business plans </li></ul><ul><li>German Business Etiquette </li></ul><ul><li>Chinese Business Etiquette </li></ul>
  5. 5. International Travel <ul><li>Try not to let your frustration show </li></ul><ul><li>Do not let your anger get the better of you </li></ul><ul><li>Be ready for the unexpected </li></ul><ul><li>Know your schedule </li></ul><ul><li>Play it safe and use a local travel agent </li></ul><ul><li>Make sure you have all your travel documents organized </li></ul><ul><li>Allow plenty of time </li></ul><ul><li>Dress for a long trip </li></ul>
  6. 6. International Trade <ul><li>the exchange of goods and services between countries. </li></ul><ul><li>Trading internationally may increase or decrease price, supply, or demand depending on global events </li></ul><ul><li>Trading internationally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries </li></ul>
  7. 7. Conclusion <ul><li>International Business is the function of companies with an interest in multiple countries </li></ul><ul><li>Face to face meetings with international clients help to build professional relationships </li></ul><ul><li>When traveling, doing business internationally, or starting an internationally based business we should not focus so much on the dos and don’ts of business etiquette, but on minding our manners. </li></ul>