how language and cultural affects on international business finance

1. Group members
 Waseem ullah
 Atta ul Mustafa
 Atif karim

2.  A culture is a way of life of a group of
people--the behaviors, beliefs, values,
and symbols that they accept, generally
without thinking about them, and that
are passed along by communication and
imitation from one generation to the
next.

3. A language is a system of
communication which consists of
a set of sounds and written
symbols which are used by the
people of a particular country or
region for talking or writing.

4. How culture understanding
important
 n understanding of culture and language is very important
in international business.
 . A cross-cultural understanding enables you to gauge
whether your product will be well received in the
targeted market, it helps you identify whether the
population of the different countries are aware of your
product/service,
 All of the above factors significantly determine whether
your business succeeds or fails.

5. example
 A very successful example is of the British
multinational company named Cadbury that comes
with its festival specific products with a personalized
touch. It uses phrases from local languages and
launches good-looking gift packs with traditional
pictures to encash on the opportunity of festive bonus
enriched buyers. Talking in our own language
connects warmly, and Cadbury’s business has
immensely benefitted using this.

7. A look at the above Cadbury products
for
 the Rakshabandhan festival shows
how personalized a product can get!
Even names can be printed on it.
It has chocolates packed for festivals
of almost every religion.
 Promoting universal brotherhood, let's
take a look at 'Eid
special advertisements.

9.  So effective is their advertising that people have switched
from traditional sweets to Cadbury chocolates. Not just
product packaging, interpersonal interaction in the
business is helped too.
 It is always better to be prepared to not shock or get
shocked by cultural differences. Cultural appropriation is
a serious issue.
 some businesses have stepped into the territory of
cultural appropriation and got problems. An example is of
Dior .

10. it used Native American imagery and a
word “Sauvage” which sounds
offensive to the community.
 Care should be taken to avoid harming
anyone. It is seen that certain
businesses are regularly hurting the
sentiments of innocent people to
butter the target audience with whom
they have business interests. It's
unethical business!

11.  Another example is that You’re meeting with a Japanese buyer
and they really lowball you on their initial offer. You get angry
and say that’s an insult. They walk out. You're meeting with
some Germans and start the meeting with a joke. No one
laughs.
 They call an early end to the meeting. You're meeting with
some Americans and one of them gets really angry and starts
shouting at you. You back off and suggest that maybe some
other time would be better.
 They call off the meeting and don’t invite you back.
Congratulations, you just ignored someone’s business culture.

12. In the United States, it’s not seen
as a big deal when someone raises
their voice. Neither do they think
it’s a big deal if you raise yours in
return. Americans appreciate
frankness in business discussions
and they’re used to people being
overbearing at times. In the United
States “to take
offence is to offend”.

13. In Japan, buyers expect sellers to show a
great deal of respect to them. That low
offer was merely to determine if you did.
You should have just not said anything for
a couple of minutes.
 They would have offered you more after
that. By getting angry you disrespected
them and caused them to
 “lose face”.
They think you’re a punk.

14. Adapting human resource
policies:
 Attracting, retaining, and leveraging global talent can be
challenging for a culturally ignorant foreign company that
employs local staff.
 Organizational commitment, job satisfaction, motivation,
and conflict resolution vary across cultures. The key to
understanding these differences is rethinking the human
resource policies to accommodate local cultural profiles.
 Human Resource teams should be aware of the cultural
differences while recruiting and communicating with
foreign employees.

15. Creating a diverse and inclusive
workplace:
 diverse and inclusive workplace attracts and
retains top global talent, responds to the diverse
needs of customers, increases access to new
clients, fosters creativity, and drives innovation.
Diversity and inclusion issues vary across nations,
and one shall take note that bias, discrimination,
and cultural conflicts are barriers to
international trade.

16. Communication
 Communication methods vary across cultures. So,
understanding the language and communication style of
your target market is an excellent way to bridge cultural
gaps in the international business arena.
 For example, Israeli and American cultures emphasize
straightforward methods of communication
 the Japanese, who rely on indirect communication.
Likewise, Finns tend to be brief and use direct
communication strategies,
 whereas Indians typically communicate in indirect
and subtle ways.