Save time and be more productive with Hootsuite.

1. Hootsuite Training
October 1, 2011

2. Hootsuite Training
What is Hootsuite
Hootsuite is a third party application that allows
you to manage and monitor several social media
networks from one location. Twitter and
Facebook are the two networks we‟ll be focusing
on for Ward Centers.
Hootsuite makes it possible to schedule messages
to be sent out in advance on Facebook and
Twitter and also allows you to search for people
talking about your brand.
Monitoring these types of information will help
you identify brand ambassadors, potential
customers, and industry influencers.
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3. Hootsuite Training
Hootsuite Tabs
Tabs = Social Media Accounts
Currently, Ward Centers‟ Twitter account and Facebook account are set up as tabs in Hootsuite. Other networks
Hootsuite can pull into a tab are: Linkedin, Ping.fm, Wordpress, MySpace, Foursquare and mixi.
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4. Hootsuite Training
Adding Additional Social Networks
If you decide to add an additional social network, either click on the „Welcome‟ tab and then click “Add a
Social Network,” or place your cursor over the gray toolbar on the far left and it will expand. Go down to
„Settings‟ and choose “Social Networks.”
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5. Hootsuite Training
Streams
Streams are the Categories within each tab. For the Twitter Tab, the default streams are: Home
Feed, Mentions, Direct Message (Inbox), and Sent Tweets. For the Facebook Tab, the default streams are: Wall
Posts and Events.
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6. Hootsuite Training
Twitter Streams
Home Feed: If you‟re familiar with Twitter, this is what your Twitter Timeline would look like. Here, you‟ll see all the
tweets from everyone you‟re following. It updates frequently with new tweets.
Mentions: This is where you‟ll see all the tweets that properly mention Ward Centers‟ Twitter account. That means
these tweets will have “@Ward_Centers” within the tweet. If they forget to use the @ sign or forget the
underscore, you won‟t see these tweets.
Direct Message (Inbox): This is where you‟ll see messages that are sent to Ward Centers privately. No one else
sees these tweets. When you click the icon to send a direct message back ( ), only that person will see that
tweet.
Sent Tweets: This is where you‟ll see all of the tweets that Ward Centers has sent. This is useful when you see a
reply to something, but you forgot what you tweeted.
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7. Hootsuite Training
Adding Twitter Streams
When you want to add another stream, click on the + Add Stream button.
A box will pop up that allows you to choose a stream to add.
(Right) The options are Feed, Search, Keyword and Lists.
Feed would be adding the stream of an additional Twitter
Handle. But it would have to be an additional Twitter handle you
manage.
Search Allows you to quickly look up what people are saying about
a certain subject and take advantage of more search tactics. You
can search for a phrase using quotation marks. You can also
search since a certain date.
Keywords: easily track multiple terms in one column without
needing to know advances search tactics.
List: If you‟ve created a list in Twitter (ex: Ward Center Shops) it will
allow you to pull this list in as a stream.
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8. Hootsuite Training
Twitter Streams we Recommend: Keyword
We recommend adding a Keyword stream to track any tweets with “Ward Centers” included. This will help you
find people checking in to different Ward Centers shops on Foursquare and talking about Ward Centers without
accurately mentioning the Ward Centers Twitter Handle.
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9. Hootsuite Training
Twitter Streams we Recommend: Search
Use the Search option to find people talking about Shopping in Honolulu. This is a great place to find potential
customers to interact with and invite them out to Ward Centers.
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10. Hootsuite Training
Filter Streams by Klout or Keyword
Once you‟ve setup a stream you can filter by Keyword or by users with a Klout over a certain score. Klout – A
measure of someone‟s influence. Can be used to help you prioritize your communication.
Drop Arrow -> Filter By -> (Klout or Keyword)
If you want to only search for questions, choose
Keyword and search “?”
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11. Hootsuite Training
Sending a Tweet
Type your tweet into the text box in the top left. The number in the bottom right corner will tell you how many
characters you have left. The icons in the bottom right allow you to attach a file, schedule the post to be sent at
a later date and time, and add location to the tweet.
Before you send the tweet, you have to choose an account to send from. To the right of the text box it will say
“Click to select a profile…” When you click it, a drop down menu will appear. That‟s where you can choose to
send the message from the Twitter account or to post on the Facebook page. Or, you can choose both.
To add a link, copy and paste the link in the “Add a link…” section at the bottom left. Once you add the link, a
“Shrink” button will appear next to the link. Click shrink and a shortened link will be added to the tweet. This
way, you won‟t have to waste precious characters on a long link.
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12. Hootsuite Training
Schedule a Tweet
To schedule posts to go out at a later date, go to the left-hand gray bar and click on the Publisher
icon, which looks like a paper plane. Click “Compose a message” to write a tweet to schedule. A new box
will pop up that will allow you to write a message and choose a date and time for it to be sent. You can also
choose to send it from Twitter, Facebook, or both.
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13. Hootsuite Training
Replying to Tweets
Reply:
To reply, simply hover of the tweet and click ‘reply’. The users twitter handler will automatically appear in the message box where you
can type and send your response. Replying to a tweet creates a threaded conversation meaning you can view the previous
conversation history all in one place.
The Twitter handle of the person you‟re replying to will automatically pop up in the message box on the top left.
Then add your message behind the handle “@kathyorita Thanks so much for spreading the word!”
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14. Hootsuite Training
Retweeting (RT)
If you wanted to share someone else’s tweet with your followers, simply click the retweet icon at the top left of the tweet
That person‟s tweet will show up in your message box. You can hit send to send it as is, or add a message before
the RT. In this example, there are only 5 characters left. You can find ways to shorted their tweet to make room
for your message, or just make your message short. Ex: “Thanx! RT @Kathyorita… “
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15. Hootsuite Training
Direct Messaging (DM)
If you wanted to send this user a direct message that only she will see, click the Direct Message icon:
A lowercase „d‟ and the user‟s twitter handle will appear in your text box. This means it‟s a direct message.
Here, you can tweet something you wouldn‟t want the public to see. That person must be following you to send
them a DM. This is useful for customer service. If someone tweets a complaint, tweet them and say, “If you‟ll
follow us we‟ll send you a DM so we can get more info. Thanks!‟
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16. Hootsuite Training
Following People
To follow someone, click on their twitter handle and a
window will pop up with their bio information.
This is where you can find out more about a user. Here, we
see how many followers he has and how many he‟s
following. At the bottom, there are options to
follow, unfollow, DM, reply, and add to list.
We can also see where they live and find out more about
them with their bio. This information might help you decide
if you want to follow him or not.
Click the “Follow” button to follow the user.
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17. Hootsuite Training
Using Twitter Search
At the top right corner you‟ll see a search bar. You can
search for people, keywords, or topics. A new box will
pop up to show you the tweets and users that are
relevant to your search.
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18. Hootsuite Training
Facebook Streams
The Facebook Streams we recommend are
Wall Posts, Events and Scheduled
Messages.
To add Scheduled Messages, click on “Add
Stream” and then click on Scheduled
Messages.
This will create a new stream where you‟ll
be able to monitor the message you‟ve
scheduled to send out at a later date.
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19. Hootsuite Training
Monitoring and Replying to Comments
Under the “Wall Posts” stream, you can see the wall posts you‟ve posted and the any post someone else
posted to your wall. You‟ll also see how many likes and comments it received. Without leaving Hootsuite, you
can reply directly to a wall comment.
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20. Hootsuite Training
Analyzing Stats
Ow.ly Stats (Analytics)
Whenever you shorten a link in HootSuite, ow.ly analytics starts
tracking its exposure. You can check in with your analytics on the
Launch Bar and then by clicking Quick Analytics. This site will show
you how many people clicked on the link, what your most popular
links are, and who the top referrers are. It will also show you how
many click you received by region. To the right is an example.
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