Fundraising, Marketing, Marketing Strategy, Non-profit

1. KAIBOSH FUNDRASING
PROJECT PLAN
Newtown Festival
2016
Prepared by Lisa Howard

2. Background
 Kaibosh featured at the Newtown Festival in 2015, and despite some good interest at the stand
with some cash donations and 1 regular new donor, they would like to acquire more regular
donors this year by leveraging of their new Food Rescue Heroes (FRH) Program
Objectives
1. Acquire regular donors to the FRH Program – 10 new regular donors would be good, 10+ would
be AWESOME!
2. Raise profile of Kaibosh in the community – Kaibosh solves environmental and social problems
by bringing together people who are committed to delivering quality surplus food to the people
in the local Wellington community who need it
Target audience
 All people at the Newtown Festival
 Current Kaibosh donors are somewhat skewed towards females of a younger demographic (X
and Y generation), however this is not the only target audience, but should be kept in mind
What do we want people to think, feel, experience and do?
 Think – I can help out my community by supporting Kaibosh
 Feel – Kaibosh are doing something important and I want to help them out
 Experience – fun, engaging, rewarding, collaborative, positive
 Do – sign up for the FRH Program on the day. If not that, then take away information about
Kaibosh and have a positive experience
Measurement – how are we measuring
success?
1. General engagement with people during the
festival
2. Number of regular donors signed up on the day
3. Number of members details to follow-up with
post-festival (if they don’t sign up on the day)
Strategy – how will we achieve the
objectives?
 Kaibosh will have a stand at the festival located
at cnr. Riddiford and Constable st. The aim of
the stand is to:

3. 1. Be the base and hub representing Kaibosh at the festival with information about
Kaibosh, the work they do, the businesses that support Kaibosh, the community groups
that receive the quality surplus food, how people can get involved etc.
2. The main messaging of the stand will be centred on the FRH Program and specifically
aims to link together the affordability of signing up to the program and becoming a
regular donor TO how much benefit this money can bring to people in their
community/what this enables Kaibosh to do. It does this by asking a question relating to
$15 and what it equates too in their everyday world. For example:
 Would you give $15 a month to feed 22 people in need?
 What does $15 buy you? What does $15 buy Kaibosh?
 $15 = 1.5 pints for you, or 22 meals for people in need for Kaibosh
The agreed question/slogan should be the centre piece of the stand, so the messaging is
clear and concise and ties the FRH Program and the public’s regular donation together,
painting a clear picture and exemplifying the work of Kaibosh. Collateral will be designed
to get this key message/question across by utilising pictures/infographics where possible
for display within the stand
3. The stand will also house all the Welcome packs, collateral and gear needed on the day
to complete registrations and sign ups
 There will also be volunteers (2-3) roaming around the festival (however keeping relatively close
to the stand) representing Kaibosh and the FRH Program. Their aims are to:
1. Attract attention and be a source of entertainment, engagement and fun for the public.
They will do this by being dressed in giant food costumes and will wear a Kaibosh FRH
cape (playing on Superhero/Food combination)
2. Their main priority is to get people signed up to the FRH Program on the spot using ipads
(that they are either carrying or by taking them back to the Kaibosh stand if it is easier –
TBC on the day dependant with how it’s going)
3. Roamers will also also have a giant novelty FRH Member card that looks and feels like
the card donors get once they’re signed up. On the backside it lists all the great local
businesses and deals that members get when they sign up to the program. Having this
novelty size (like a giant cheque) means that the public will be easily able to see the
benefits of the program and provides Roamers with a good talking point to get
engagement with the public and start a conversation
4. Roamers will have access to the Welcome Packs (ideally 1 Roamer will carry some or
they can be left at the stand) so people can see what they can get if they sign up to the
program on the day. This should be a selling point that prompts people to sign up
immediately, ie. Sign up with us today and you can take home this awesome Welcome
Pack and we can hook you up with your Members card as well so you can start reaping
the rewards and helping your community
5. If they don’t sign up immediately, then they will be given something small (TBC) to take
away with more info about Kaibosh, how they can help out etc.

4. Risks
 It’s too busy and there is no space to get people signed up – Roaming volunteers can return to
the stand to sign people up there/move to a more quieter area
 Ipads are not able to connect to internet and people can’t complete the sign up procedure –
have ability to take people’s details or they fill out manual forms
Equipment needed
Stand
 Gazebo – measurements
 Hanging sign
 Table, table cloth etc
 A2 infographic signs
 Donation buckets
 Manual sign up forms, pens, clipboards
 Welcome packs (10 made up, with coffee stocks for enough for 20)
 Flyers/DL Postcards
 1 x Costume
 Giveaways
 String/tape (tools to hang sign etc.)
Roamers
 Costume – food costume + cape + novelty card
 Ipad (+ charger)
 Sidekick – pen, clipboard, Welcome Pack
Volunteers
 Kaibosh t-shirts
Action points
Priority Action Responsibility Due Date
A Gazebo:
1. Source
2. Get measurements so we know
dimensions of the main sign
Ryan to see first if able
to source, then Lisa
Ryan you have sussed
out by end of week so
I can ask around if not
and we can go from
there

5. B Main hanging sign:
1. Determine slogan
2. Design
3. Print
Lisa/Ryan to throw
some ideas around via
email. Should include
Kaibosh logo,
potentially graphics if
easier to tell the story
Ryan - How long would
printing take?
A Source 2 x costumes
1. Buy
Lisa – I’ll check out the
shops, get some
decent photos and
then get you to sign off
on them Ryan
Friday 19/02
Capes
1. Design
2. Make
Noush to design.
Thinking just that FRH
logo/text and then we
could just get that
printed onto a transfer
and we can iron it onto
the cape?
Design can be started
straight away
Ryan – know anyone
with a sewing machine
who could then knock
them up for us?
Oversized novelty card
1. Design
2. Make/Print
Noush to design. Ryan
are you happy to brief
Noush on this given
what we discussed on
Friday?
Design – Friday 19/02
Printing – Ryan would
the above date give us
enough time then to
print?
Giveaways
1. Decide on these (lollies,
jellybeans, Whittaker’s mini-
slabs)
2. FRH accompanying flyer
Ryan – did you want to
suss out the mini-slab
option and then we
can go from there?
Friday 19/02
Volunteers
1. Organise/roster (2hr slots from
10am – 5pm, Ryan & Lisa cover
morning slot. 2 on the stand, 2
roaming, ideally they’ll know each
other, need to engage well with
the public)
2. Create briefing document (key
phone numbers, setup for the day
etc, lead in lines etc. IE. “Do you
love coffee?”, “Do you want 10%
off?”, “Could you feed 22 people
for $15?”
Roster - Ryan
Briefing Document –
Lisa//Ryan (I’m happy
to start this and then
flick onto you Ryan to
add anything
in/amend)
Roster – Ryan when do
you think this should
be done by?
Briefing document –
1st
draft done Friday
19/02
Welcome packs
1. Source extra coffee/bags etc. and
make up
Ryan 28/02/16