1.
Summary
Marketing
visionary
with
a
flair
for
new
media
communications
and
ability
to
thrive
in
a
fast-­‐paced
environment.
Over
six
years
experience
generating
and
curating
content
including
blog
posts,
white
papers,
landing
pages,
how-­‐to
guides,
and
social
media
messaging.
Skills and Experience
Marketing
• Designed
and
executed
multichannel
digital
marketing
campaigns
to
acquire
customers
for
a
social
media
archiving
solution.
Latest
campaign
for
a
social
media
archiving
solution
resulted
in
a
27.94%
conversion
rate.
Tools
used
include
WordPress
for
blogging,
MailChimp
for
email,
Unbounce
for
landing
page
design
and
A/B
testing,
and
Hootsuite
for
social
media
management
• Collaborated
on
proposal
development
and
maintained
in-­‐house
database
of
proposal
templates,
outlines,
and
boilerplate
language
Customer
Engagement
and
Market
Positioning
• Wrote
and
curated
platform-­‐specific
social
media
content
daily
for
Twitter,
Facebook,
LinkedIn,
Google+,
and
YouTube.
During
a
16
week
period,
increased
Twitter
followers
by
55%,
and
Facebook
engagement
by
470%
• Established
presence
as
a
thought
leader
in
the
open
government/civic
innovation
space
by
writing
3-­‐
4
blog
posts
per
week
on
company
blog,
personal
blog,
and
as
a
guest
blogger
on
government
industry
sites
The
Toolbox
and
GovLoop
• Met
with
prospective
customers
to
discuss
existing
services,
potential
projects,
and
projects
in
development
Business
Development
and
Market
Research
• Researched
and
analyzed
procurement
forecasts,
agency
budgets,
current
contracts,
the
regulatory
process,
and
the
legislative
process
in
order
to
create
business
opportunity
forecasts
available
to
900
clients
of
consulting
firm
FedSources
• Created
and
executed
strategic
plans
for
identifying
and
securing
new
business
opportunities
within
the
public
sector;
established
and
maintained
a
prospect
pipeline
that
led
to
RFP
and
RFI
discovery
and
response
Employment History
ArchiveSocial
Marketing
Manager
Durham,
NC
May
2013
–
Nov
2013
NIC,
Inc.
Federal
Programs
Specialist
Arlington,
VA
Oct
2011
–
Feb
2013
The
MIL
Corporation
Research
Coordinator
Bowie,
MD
Jun
2010
–
Sep
2011
FedSources,
Inc.
Market
Intelligence
Analyst
McLean,
VA
Jul
2008
–
May
2010
Education
Villanova
University,
Villanova,
Pennsylvania
Bachelor
of
Arts
in
Economics/
Bachelor
of
Arts
in
Communications,
Dec
2007
Lambda
Pi
Eta,
(National
Communications
Honor
Society),
Dean’s
List
Editor,
The
Villanovan
Newspaper
(circ
8,000),
Aug
2004
–
May
2006
Robin
Withall
(843) 267-0316
rwithall@gmail.com
@rwithall
http://robinwithall.com