1. KRIS LEVAN
106 Quincy Circle, Indiana, Pennsylvania 15701, (724) 840-8317
thelevans1@comcast.net www.linkedin.com/in/krislevan
AT A GLANCE
I’ma 40-somethinggrowth-orientedmarketingleaderwith 19 years of continuouscareer progression.
I’msuper passionateaboutestablishingsustainable, competitivestrategies, buildingand managinghigh-
performance teams andexecuting customizedgrowth plans, all with the intentof movingproducts,
managingmessagesand strengtheningbrands.
GOOD STUFF I'VE BEEN PAID TODO
First Commonwealth Bank October 2010-present
First Commonwealth Bank isa regionalbank operating 110 officesin western Pennsylvania and central
Ohio with assetsof approximately $6 billion.
Vice President, Marketing and Communications Manager – Indiana, PA June2015-present
Responsiblefor building andmanaginga team of marketersand communicatorswhichis charged with all
employee communications, community relations, mediarelations, customercommunicationsand
promotions.
• Develop strategic marcommoperatingplans designedto drive growthand differentiation
• Manageday-to-day relationswithadvertisingagency, media firm andother marketing
partners to developcreative marketingstrategies andmessagesand secure targeted
media placements
• Oversee budgetof $1 million dollarsof community givingand$4 million dollars in
advertising andpromotions
• Protect, monitorand advanceequity of the First Commonwealthbrandamongall
constituents
• Oversaw changemanagementinvolvedwith combiningseparate marketingand
communicationsdepartmentintoone andrestructuring of departmentby channel
specialty
• Executed all internal and external communicationsassociatedwith a Columbus, Ohio-
based bank acquisition
Assistant Vice President, SeniorMarketing Rep – Indiana, PA October 2010-June2015
Responsiblefor all retail bankingproductpromotions. Coordinatedmulti-channelcustomer
communications. Manageddigitalmarketingchannelsand content. Served asmarketing lead on several
strategic bank initiatives, includingnew householdacquisition.
• Created and implementedannualmarketingplans for retail productinitiatives including
digital bankingdelivery, depositacquisition, lending acquisition, andcard services.
• Managedwebsite content, design, customlanding page set up, SEO andSEM
• Developed customermessagestrategy andimplemented acrossall customerchannels
• Providedstrategic marketingsupportfor First CommonwealthAdvisorsandFirst
CommonwealthInsuranceAgency

2. Big Girl Marketing Inc. 2009-2010
Big Girl Marketing Inc. wasa marketing servicesand consulting group I helped startin August2009. This
nichecompany specialized in partnering with smallbusinessesto offerthemaffordable, creative
marketing strategiesto help managemarketing budgets and achievegrowth goalsduring an economically
challenging time.
Co-founder, Vice President– Indiana, PA 2009-2010
Responsiblefor businessoperations, client developmentandstrategic marketingplan development,
presentationandimplementation
• Prepared strategic marketingplan recommendationsforclient base, including competitor
and cost analyses
• Managedwriting, editing, layoutanddesign for client base
• Managedmedia relations for client base
• Managedsocial media implementationfor client base
Physiotherapy Associates 1999 – 2009
PhysiotherapyAssociateswasthesecond-largestU.S. providerofoutpatientphysicaltherapy,operating
600 outpatientrehabilitation centersin 34 states, with annualsalesof$460 million.
National Director, Marketing – Exton, PA 2005-2009
Responsiblefor all aspects of Physiotherapy’smarketingprograms, fromconceptthroughbudgetingand
executive approvaltofield implementation, includingmarket research, marketingcommunications, inside
sales, segmenting, targeting, branding, publicrelations andsales training. Manageda departmentof 12.
• Appointedto company’sCultureDefining InitiativeCommittee (20 selected from 5,000
eligible associates)
• Grew from the fifth-largest provider(as Benchmark Medical) to the second-largest(as
Physiotherapy)
• Increased numberof referring physiciansby 4.4% over2005 and2006
• Built and managedthe company’sleadgenerationprogram, produced$2.2 millionin
new patientrevenue
• Reduced overall marketingspendby 43% from2005 to2007 withpolicy changes and
vendoragreements
• Developed andlaunchedthe company’sfirstOrthotics& Prostheticsmarketingplan
• Developed andlaunchedmarket-specific plans in each of the company’s33 geographic
markets
• Served onCEO’sStrategic PlanningCommittee
MarketingManager – Malvern, PA 2000 - 2005
Responsiblefor national andlocal marketingof Benchmark Medical and its 475 outpatientrehabilitation
clinics in 27 states. Responsiblefor generating same-store, new-patientgrowth. Manageda staff of four
people. Servedas primary memberof the Business DevelopmentLeadershipTeam.
• Achieved new patientgrowth of 8.5%, upfrom 7.5%, theonly same-storegrowthin four-
year history
• Developed a nationalbrandingplan which won the approvalof the Boardof Directors
• Plannedand conductedthree nationalsales meetings

3. Marketing Coordinator – Indiana, PA 1999 - 2000
Responsiblefor developing andmanagingmarketingcommunicationsfor KeystoneRehabilitation
Systems, westernPennsylvania’slargestoutpatientphysicaltherapy provider(75 clinics.) Managed
orders for all marketingmaterial or support. Supervisedonemarketingassistant.
• Supportedintegrationof KeystoneRehabilitationintoBenchmark Medical, creating the
fifth-largest providerof outpatientrehabilitationservices in the U.S.
• Managedall marketingcollateral, including clinician biographies, marketmaps,
prescription pads, promotionalitemsandadvertisements
GOOD STUFF I PAID TOLEARN
Degree
Bachelor of Arts (Summa CumLaude), Journalism&PublicRelations, IndianaUniversity of Pennsylvania,
1997 (3.92 GPA)
Other Coursework
IntegratedMarketingCommunication, GraduateCertificate Program, WestVirginia University
Introto IntegratedMarketingCommunications, 2013
BrandEquity Management, 2014
Time Management, FranklinCovey, 2003, Pittsburgh
Taught“Creating Capacity” professionalmanagementcourse, Physiotherapy Associates
12-Week LeadershipCourse, Dale Carnegie, 1998, Pittsburgh
OTHER GOOD STUFF I’VE DONE ALONG THE WAY
• Member, Board of Trustees, Grace UnitedMethodistChurch, January 2015-present
• Secretary, Boardof Trustees, Grace UnitedMethodistChurch, January 2016-present
• Speaker, IUP Graduation, Journalism Department, May 2013
• Member, BusinessProfessionalWomen of IndianaCounty, 2010
• Judge, DxMA Creative CommunicationsAwards, 2009
• Chair, Grace UnitedMethodistChurchMarketingTeam, 2006-present
• Member, YoungProfessionalsof IndianaCounty, 2007-2010
• Rated #1 in Performance Evaluations, Benchmark Medical, 2005, 2006, 2007
• Member, Biomedical MarketingAssociation 2006, 2007
• Guest Lecturer, IUP Departmentof Journalism& Public Relations, 2002-2007
• MarketingInstructor, Benchmark University, 2006, 2007
• Valedictorian, IUP JournalismClass, 1997
• Dean’sList, IUP, 1993-1997
• Valedictorian, KiskiArea High School, 1993