Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Leverage Your Blog for Speaking Opportunities

1,277 views

Published on

Do you want to leverage your blog for speaking opportunities? In this episode, I give you an actionable plan to do so.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

How to Leverage Your Blog for Speaking Opportunities

  1. 1. How to Leverage Your Blog for Speaking Opportunities
  2. 2. Why Should You Consider Public Speaking? WWW.BECOMEABLOGGER.COM
  3. 3. WWW.BECOMEABLOGGER.COM • You can have an impact • Increases credibility • Gets you in front of a targeted audience
  4. 4. WWW.BECOMEABLOGGER.COM • Expands your network • Additional revenue stream • You can have an impact • Increases credibility • Gets you in front of a targeted audience
  5. 5. How to Prepare to Be a Professional Speaker WWW.BECOMEABLOGGER.COM
  6. 6. WWW.BECOMEABLOGGER.COM • What do you want to speak on (be known for)? • What is your expertise?
  7. 7. • What do you want to speak on (be known for)? • What is your expertise? • How often do you want to speak? • Travel takes a toll • How much can your family sustain? WWW.BECOMEABLOGGER.COM
  8. 8. WWW.BECOMEABLOGGER.COM • Do your research
  9. 9. WWW.BECOMEABLOGGER.COM • Do your research • Who are the speakers in your industry? • Where are they speaking? • What are they doing online? • What are they doing well? • What could you do different?
  10. 10. WWW.BECOMEABLOGGER.COM • Create Content • Become a prolific content creator • Create the content you want to be known for • Blog + Social Media
  11. 11. WWW.BECOMEABLOGGER.COM • Create Content • Become a prolific content creator • Create the content you want to be known for • Blog + Social Media • Use video and/or audio • Gives you practice • Helps you hone your craft
  12. 12. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  13. 13. WWW.BECOMEABLOGGER.COM Start Speaking
  14. 14. WWW.BECOMEABLOGGER.COM Prepare Your Talks
  15. 15. WWW.BECOMEABLOGGER.COM Prepare Your Talks • Focus on what you want to be known for
  16. 16. Speak for free WWW.BECOMEABLOGGER.COM
  17. 17. Speak for free WWW.BECOMEABLOGGER.COM • Local events
  18. 18. Speak for free WWW.BECOMEABLOGGER.COM • Small events
  19. 19. Speak for free WWW.BECOMEABLOGGER.COM • Classes
  20. 20. WWW.BECOMEABLOGGER.COM Apply to speak at relevant conferences/events
  21. 21. Focus on improving your speaking skills WWW.BECOMEABLOGGER.COM
  22. 22. Focus on improving your speaking skills WWW.BECOMEABLOGGER.COM • Practice, practice, practice
  23. 23. WWW.BECOMEABLOGGER.COM • Take courses
  24. 24. WWW.BECOMEABLOGGER.COM • Take courses • Join a local Toastmasters
  25. 25. WWW.BECOMEABLOGGER.COM • Take courses • Join a local Toastmasters • Watch yourself speak and take notes
  26. 26. Gather Your Assets WWW.BECOMEABLOGGER.COM
  27. 27. Gather Your Assets WWW.BECOMEABLOGGER.COM • Pictures • Videos • Testimonials
  28. 28. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  29. 29. WWW.BECOMEABLOGGER.COM Create a Perfect Speaking Page
  30. 30. First, understand who you’re targeting WWW.BECOMEABLOGGER.COM
  31. 31. First, understand who you’re targeting WWW.BECOMEABLOGGER.COM • Event organizers, school administrators, church leaders, etc • What pain points do they experience?
  32. 32. Things to include in your speaking page: WWW.BECOMEABLOGGER.COM
  33. 33. Why should they hire you? WWW.BECOMEABLOGGER.COM
  34. 34. • What value do you provide? • What is your experience? • What makes you unique? • How will you make their job easy? Why should they hire you? WWW.BECOMEABLOGGER.COM
  35. 35. Video WWW.BECOMEABLOGGER.COM
  36. 36. Video • Parts of your talks (emphasizing key points) • What others say about your speaking WWW.BECOMEABLOGGER.COM
  37. 37. Topics (focused on the benefits for the audience) WWW.BECOMEABLOGGER.COM
  38. 38. Testimonials (from event organizers and attendees) WWW.BECOMEABLOGGER.COM
  39. 39. Speaking Schedule (if you already have events lined up) WWW.BECOMEABLOGGER.COM
  40. 40. Inquiry Form •Who they are •Event details •Optional: Budget WWW.BECOMEABLOGGER.COM
  41. 41. WWW.BECOMEABLOGGER.COM RECOMMENDATION
  42. 42. WWW.BECOMEABLOGGER.COM RECOMMENDATION Don’t include pricing
  43. 43. WWW.BECOMEABLOGGER.COM RECOMMENDATION Wow them first
  44. 44. WWW.BECOMEABLOGGER.COM RECOMMENDATION Have a speaking kit with more details about the value you offer
  45. 45. Examples:
  46. 46. Examples: •Michael Hyatt’s Page
  47. 47. Examples: •My Page
  48. 48. Start Reaching OUt •Create a list of ideal events WWW.BECOMEABLOGGER.COM
  49. 49. Start Reaching OUt •Create a list of ideal events •Find key contacts (LinkedIn) WWW.BECOMEABLOGGER.COM
  50. 50. Start Reaching OUt •Create a list of ideal events •Find key contacts (LinkedIn) •Send email/message: • Relatively short • Who you are and what you do • The value you’d like to provide the event • Link to speaking page WWW.BECOMEABLOGGER.COM
  51. 51. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  52. 52. WWW.BECOMEABLOGGER.COM Show Up and Give it Your All
  53. 53. WWW.BECOMEABLOGGER.COM Deliver Your Best
  54. 54. WWW.BECOMEABLOGGER.COM Deliver Your Best •You’ve had practice •WOW the audience
  55. 55. WWW.BECOMEABLOGGER.COM Make Yourself FULLY Available
  56. 56. WWW.BECOMEABLOGGER.COM Make Yourself FULLY Available •Stick around to answer questions •Other events might come as a result
  57. 57. Be pleasant and a joy to work with WWW.BECOMEABLOGGER.COM
  58. 58. Collect assets WWW.BECOMEABLOGGER.COM
  59. 59. Collect assets WWW.BECOMEABLOGGER.COM •Videos, photo, testimonials
  60. 60. WWW.BECOMEABLOGGER.COM The Follow-Up
  61. 61. Thank them for having you WWW.BECOMEABLOGGER.COM
  62. 62. Ask for Feedback (can lead to a testimonial) WWW.BECOMEABLOGGER.COM
  63. 63. Would love to work with you in the future WWW.BECOMEABLOGGER.COM
  64. 64. Ask for referrals/ recommendations WWW.BECOMEABLOGGER.COM
  65. 65. Include a gift WWW.BECOMEABLOGGER.COM
  66. 66. WWW.BECOMEABLOGGER.COM Update Speaking Page
  67. 67. WWW.BECOMEABLOGGER.COM Update Speaking Page •Add to your experience •Include relevant testimonials
  68. 68. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  69. 69. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  70. 70. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

×