When was the last time you looked objectively at your website from your client’s perspective? How does it display on different devices – from smartphones to large monitors? Have you made it easy for them to find information? How long are they waiting for your page(s) to load? These questions and more are answered, low (or no) cost solutions for some of them, and when it’s time to give your site a simple facelift or an entire re-design.

1. You Are Not The User
Viewing your website through your client’s eyes
www.mightysparkdesign.com
585-434-5653
Sara Cousins

2. ‘Cause I still haven’t found
what I’m looking for…’
~ xkcd.com

3. • Easily?
• At all?
Can it be found:
‘Cause I still haven’t found what I’m looking for…’
• Quickly?

4. have a shelf life
Websites
DO

5. Websites DO have a shelf life

6. Websites DO have a shelf life

7. Websites DO have a shelf life

8. Does your site reflect your brand?

9. Does your site reflect your brand?

10. Does your site reflect your brand?

11. Clutter and noise…
…make it stop!

12. Clutter and noise … make it stop!

13. Clutter and noise … make it stop!

14. Clutter and noise … make it stop!

15. It’s a website,
not War & Peace.

16. It’s a website, not War & Peace.

17. It’s a website, not War & Peace.

18. Navigation:
Don’t rock the boat, baby

19. Navigation: Don’t rock the boat, baby

20. Navigation: Don’t rock the boat, baby

21. There is no fold.

22. There is no fold.

23. There is no fold.

24. There is no fold.

25. Trends
Be aware/Beware

26. Trends: Be aware/Beware

27. Trends: Be aware/Beware

28. - First impressions matter -
“For any given company, the homepage is it virtual front door. If
a new visitor doesn’t like what they see, their knee-jerk reaction
is to hit the ‘back’ button.”
~ HubSpot’s 16 of the Best Website Homepage Design Examples, Lindsay Kolowich May 26, 2016

29. First impressions matter
1. What is this site about?
2. Does it capture my interest?
3. What am I supposed to do?
4. Do I want to share this experience?
~ Tribute Media
7 Second Test:

30. First impressions matter

31. First impressions matter

32. First impressions matter

33. Recap:
• Ease/speed to find information
• Websites DO have a shelf life
• Site should reflect brand
• Avoid clutter and noise
• Clear, concise text/content
• Intuitive navigation
• Responsive web design
• Avoid trend pitfalls
• Make a good first impression

34. When is it time to re-design?
• Improve user experience (UX)
• Increase revenue
• Improve (decrease) load speed
• Improve performance
• Targeted, customizable messaging
• Deeper data tracking
Source: Why Redesign Your Website and How to Prep by Dave Schools

35. Questions?

36. Thank you!
Photo credits: Glasses, Kate Brady; University Website, XKCD.com; Dazed, Shannon Kringen; Newspapers, Yukio Matsuoka; Books, Brad Frost, A Response to ‘Responsive Web Design is not the
Future’, Jan David Hanrath, Questions, Derek Bridges
www.mightysparkdesign.com
585-434-5653
Sara Cousins