MGG199 CSR Final Group Presentation

1. MGG PRESENTATION
ALICE, RACHEL, MUNYEE, LEON,
RK & MADHU

2. CSR INITIATIVES AND
ITS EFFECTIVENESS
1. The Peranakan
2. Five Cent Project
3. Foodbank Malaysia
4. Jayaashree Industries

3. The Peranakan (background)
❖ Straits cuisine restaurant
❖ Started by Executive Chef Raymond Khoo
❖ Helped out at the Prison ministry for 20 years
❖ Only Peranakan restaurant along Orchard road

4. The Peranakan (CSR INITIATIVES)
❖ Employs ex-convicts, spouses of ex-convicts and the elderly in
society
❖ Helps the needy residents of Lengkok Bahru
Has a group of volunteers to give tuition to 25-35 primary
school students 3 times a week
Engages elderly residents in the estate every week through
Saturday@Lengkok Bahru (Free lunch + Fresh bread and
fruits. Buffets arranged on festive occasions)

5. The Peranakan (CSR EVALUATION)
● Socially responsible business practices
● Community volunteering
● Corporate Philanthropy
● Good: helps not only the ex convict to integrate back into society
but also their spouses and family members, making the CSR more
impactful
● Downside: the scope too narrow, can target other causes as well
● Overall: Small restaurant, not a franchise hence restricted by
limited resources.

6. Five Cent Project (background)
❖ Who? Started by 21-years-old NTU Sociology undergraduate
Adrian Foo
❖ What? Proceeds go to sponsoring meals for elderly cardboard
collectors
❖ How? Initially, go place to place to meet people eager to
contribute their five-cents pieces. Now, there are 5 collection
points around SG for people to drop their coins off.

7. Five Cent Project (CSR INITIATIVES)
❖ Vision: To have people recognise that they have the ability to
give - even five cents can make the difference.
❖ Collect 5-cent coins. Profits go to Happy People Helping
People (HPHP) Foundation, a non-profit organisation that
provides free meals for senior cardboard collectors
❖ Collected more than $700 worth in under 4 months

8. Five Cent Project (CSR EVALUATION)
❖ Cause Promotion
❖ Community Volunteering
❖ Good: Involves willing people to help out and drop off the
coins hence encouraging community to take part
❖ Downside: One-man organisation; not an official organisation
yet hence might not be sustainable in the long run

9. Food Bank Malaysia (background)
❖ Launched by Ministry of Domestic Trade and Consumer Affairs
(KPDNHEP)
❖ Mission: Targets "Zero Hunger" and "Zero Waste" through the
halal and safe food supply in Malaysia.
❖ Vision: Become the Leader of Food Bank domestically and
internationally by 2025.
❖ at least 113,726 B40 households have benefited from the
programme and 1,156 tonnes of surplus food have been saved
and used.
❖ Success: partnership with 430 supermarkets and hypermarkets
nationwide that have been steadily supplying surplus raw
ingredients daily.

10. Food Bank Siswa (Background)
❖ Started by Malaysia government in early 2019
❖ Aimed at helping ~20,000 students in public universities to tackle
the issue of starvation among Malaysian undergraduates.
❖ A spin-off of another government initiative called Food Bank
Malaysia (FBM) which was a success
❖ The program is conducted through two methods – Food Pantry
and Central Kitchen – in campuses.
❖ As of May 10, the programme had benefited more than 4,305
students from various public institutions.

11. Food Bank Siswa (CSR initiatives)
Food For Mahasiswa (FFM)
❖ Established by a group of National University of Malaysia (UKM)
students
❖ Full-fledged student initiative, raising the need for volunteerism
among students.
❖ Food is ordered a week before distribution day and delivered to
the operation centre in the campus.
❖ Food distribution: Uses concept of open booths where students
can take food for free or pay according to their ability
❖ Benefitted around 40,000 students so far

12. Food Bank Siswa (CSR Evaluation)
❖ Community volunteering
❖ Corporate Philanthropy
❖ Socially responsible business practices
❖ Evaluation:
❖ Good: Different stakeholders work together in helping a social
cause which is to reduce starvation among students.
❖ Downside: Lack of communication between students and
government
❖ Downside: demand> supply, requires more monetary support

13. Jayaashree Industries (background)
❖ Designed, created, tested and implemented a sanitary napkin-
making machine that operates on a small scale by Arunachalam
Muruganantham
❖ Currently, more than 1300 machines made by his start-up
company, Jayaashree Industries, are installed across 27 states in
India and seven other countries
❖ Empowerment forum such as Self Help Group (SHG) or women
group invest in a sanitary napkin-making unit to create business
that employs up to 10 women.

14. Jayaashree Industries
model
Benefit to society
● Empowerment to underprivileged
women all over the world
● Better health
● Quality product at affordable price
● More and more entrepreneurs, a
stronger economy
Benefit to women
● Improved health
● Better hygiene
● Provide means of income
(CSR INITIATIVES)

15. Jayaashree (CSR EVALUATION)
❖ Corporate Social Marketing
❖ Cause Promotion
❖ Evaluation:
Promotes a sustainable business model.
Incorporate various CSR initiatives into business strategy.
Integrates business into community.