Corporate social responsibility of hdfc bank

1. Trusteeship management of HDFC
Bank
Mahetab khan

2. Social Responsibility
• Development in a large country such as ours brings with it various challenges; the
foremost is to translate economic growth to sustainable development. To achieve
this, it is critical that growth be inclusive. At the core of this strategy is our
commitment to reach out to marginalised communities through our Sustainable
Livelihood Initiatives and to encourage each business to include social and
environmental consideration as part of their business processes.
• HDFC Bank has undertaken several interventions and projects through the year to
create a positive impact on society while doing business. These projects take shape
in many ways from corporate philanthropy, to employee driven projects

3. Sustainable Livelihood
• HDFC Bank's Sustainable Livelihood Initiative (SLI)
empowers women in rural India by giving them
direct access to livelihood finance, as well as non-
financial services such as occupational training,
credit counselling and financial literacy training.
Through this initiative we have reached out to over
20 lakh households across 24 states. In addition to
this, we partner NGOs at the grassroots to provide
skill training to over 2000 youth.

4. Financial Literacy
• Spreading financial literacy in budding teens
• Financial literacy projects in 600 schools across Andhra Pradesh and Odisha,
inculcating social and financial habits among students aged 8 to 14. So far we have
reached out to 63200 students studying in Government schools.
• HDFC Bank has always recognised the importance of giving back to society. HDFC
Bank's "Power of Banking" programme aims to cover Government/Government-
aided/Private school students between the age group of 11 and 15 years.
The module has been developed in-house. Workshops are conducted by the
branches located across the country. At the end of the workshop, each student is
handed over a Certificate of Appreciation. So far, in 2013, a total of 3365 students
have been covered across 6 locations.

5. Education
• Changing lives through education.
• Gallis turned into schools with the Galli School Project.
• The 'Galli School Project' runs 20 pre-schools in the by-lanes of a slum community
in Delhi. The project is implemented by our NGO partnerAshadeep
Foundation and aims to educate children who have dropped out of school.
In the last 4 years,. close to 1000 students have been enrolled into formal
schools.
• Empowering students to read with project "Grow with Books“
• Project "Grow with Books" is a program aimed at improving reading skills among
children in class 1 to 4. We have partnered with Door Step School, to support 6
schools in Pune. The project has impacted close to 1925 students and showed a
substantial increase in the overall reading ability

6. Education
• Setting up libraries in Leh.
• The Library programme under Yountan project aims at enhancing reading and
learning ability amongst the school students in Leh. Under this project, in
partnership with 17000 ft. Foundation, 10 libraries will be set up in the next 3
years.
• Scholarships for engineering students.
• 20 students from rural areas have been granted scholarship with Nisvartha
Foundation, Bangalore. These students will receive support to complete their
engineering degrees under the guidance of corporate mentors.
• Enabling 360-degree growth in children.
• Under the integrated child development programme, 700 children have been
supported in 2012-2013 on Education, Health, Nutrition, Sports and Life Skills in
Chowpatty, Umerkhadi and Solapur areas.

7. Training
• Skill based courses for the youth.
• HDFC Bank tied up with Hope Foundation for providing skill based training in
computers, life skills and retail management courses to 100 youth in Kolar district,
Karnataka. 47% successful placements have already been made possible through
various industry tie ups.
• Vocational training for the youth.
• Together with National Bank of Jammu & Kashmir (NBJK), HDFC Bank will provide
vocational training to 510 youth, creating opportunities for jobs in Giridh district,
Jharkhand.
So far 173 youth have been trained, out of which 100 have been successfully
placed through different industry tie ups. The remaining 337 youth will be trained
in the next 3 months.

8. Training
• Providing employability based training to students.
• 938 students and youth have been trained from Udayan Care IT-VT centres to
enhance their employability for better livelihood options.
• Educational support for underprivileged children.
• The project addresses illiteracy, child labour and drop out from school faced by the
underprivileged children in Karnataka. A total of 314 children between the age
groups of 5 and 16 years studying in Government schools have been supported.
The one year intervention resulted in improved academic performance, self
esteem and confidence among these children and increased awareness among
people about the needs of underprivileged children.

9. Community initiatives
• Harvesting rain water to tackle water crisis.
• In response to the water crisis in Maharashtra, our bank has partnered
with the Sri Sathya Sai Organization to construct rain water harvesting
structures in three villages in Maharashtra. This will enable these villages
to address the water situation and encourage similar local construction.
• Providing adequate blood storage centres.
• We have set up five blood storage centres in various states across India.
• Teaming up for child aid support.
• In partnership with Child Aid Foundation, the Bank has been able to
provide support to 350 poor and needy children under Vidya Education
Project, Ashraya Home Project and Balika Girls' Project.

10. Community initiatives
• Giving a place to call home.
• In the last 25 years, Vathsalya has been able to rescue over 1600 children and placed about
900 of them in permanent homes through adoption.
HDFC Bank has entered into a partnership with the NGO and will support 200 children with an
objective of overall psycho-social development, including education support.
• Helping out in the community.
• Every year HDFC Bank under its CSR initiatives organises an Annual Community Volunteering
Day also knows as the Make A Difference (MAD) Day. In 2012-13 the MAD Day saw
participation of 432 employee volunteers volunteering for 1421.5 man hours.
The volunteers had selected their own themes, from environment protection to human
health. The activities ranged from tree plantation, signup for eye donation, awareness of
health, nutrition to rural communities and painting competition among the underprivileged
children.

11. Thank you