2. Gardens To Go
We are a nonprofit organization working with the
support of Home Depot and Burpee Seeds.
Our mission is to develop and promote affordable,
healthy lifestyles by empowering the students and
families within New Jersey Public Schools through
sustainable educational programming.
3. Values
● PROMOTE DIVERSITY
○ Through a collaborative process that creates a sense of
togetherness by establishing a high level of teamwork and
support within the community
● MENTOR
○ By embracing innovation through cooperative learning
● INSPIRE
○ To consistently and effectively motivate children, families,
and their community
4. Values
● PROMOTE SUSTAINABILITY:
○ Through the development of lasting lifestyle changes that
become inherent for the future of children and families
● COMMITMENT
○ To the dedication to educate and empower communities to
strive for healthier lifestyles
5. Our 3 W’s
Who?
We are a diverse group of health conscious individuals sharing the
common desire to educate communities about the importance of
sustainable gardening and proactive lifestyles.
6. Our 3 W’s
What?
We deliver innovative programs to middle schools for areas in need
to educate and demonstrate fun and engaging ways to increase
healthy habits.
7. Our 3 W’s
Why?
We are doing this because obesity rates have more than doubled in
the past 35 years. At the same time we are seeing more and more
low income areas fall victim to food deserts.
9. Trenton’s Needs
● 1 supermarket serves
84,500 people
● 2.4% of Trenton’s food
assets offer healthy
food
● 34% of Trenton
residents do not own a
vehicle
Source:
http://cues.rutgers.edu/trenton-isles/pdfs/Capsto
ne_Final_Report.pdf
http://www.trentonhealthteam.org/wp-content/up
loads/THT-CHNA-2013-Jul
y.pdf
11. Trenton’s Public Schools
● 20 public schools
○ 7809 students
○ 3 high schools
○ 4 middle schools
○ 13 elementary
schools
12. Our Goals
● Implement healthy living educational programs
● Decrease Trenton childhood obesity rates
● Increase amounts of personal gardens
● Involve youth community in improving their
own health
● Make gardening and health foods interesting
13. Program Design
I. Assemblies
A. Educational Programming
II. Classroom Kits
A. Gardens To Go Lesson Plan
B. Home Depot/Burpee Seeds Gardening Kit
C. Recipes
III. Club/Mentorship Programs
A. After/during school Gardens To Go club
1. Gardening, cooking, education
14. Assemblies
Outline:
1. Why Do We Eat?
2. What Foods Do We
Need?
3. U R What U Eat
4. What is in Fruits and
Veggies?
5. What’s a Snack?
6. How To Wash Veggies
15. What Foods Do We Need?
The Five Food Groups:
1. Grains
2. Veggies
3. Fruits
4. Dairy
5. Protein
16. What’s A Snack?
● A snack helps you from
getting too hungry in
between meals
● This prevents you from
“over-eating”
● Healthy snacking keeps
your blood sugar levels
even.
17. How To Wash Vegetables
● First thing you need to do is wash
your veggies.
● Rinse in salt water for a few
minutes then gently swish in cool
water until you do not see any
more dirt
● Eat them while they are fresh
● Veggies have a short shelf life
● The health benefit in vegetables
declines with time.
● Best way to store them is in a wet
paper towel inside a ziploc
18. Handouts for Students
● Language: English on the front and
Spanish translation on the back
● MyPlate Snack Tips for Kids
● U R What U Eat
● Five Food Groups
● Included on the next slide
20. Kits
● Schools receive a kit with useful information including:
○ A gardening manual
○ Lesson plans/ Curriculum
○ Seeds
○ Parent and community resources
○ Recipes
○ Information about Gardens to Go Program
21. Classroom work- 8 week program
Basic Goals
Practical Goals: Educational Goals:
Nutrition Improving diets Value healthy food & meal
preparation
Cross Curriculum Reinforce the following
areas of the curriculum:
environmental science,
home economics, &
science
Active, hands on
experience
Life Skills Help children survive &
thrive in the world
Better able to- plan, make
decisions, collaborate,
take responsibility,
explain & persuade, etc.
22. Clubs
● Post 8 week program
● Extracurricular
● Evaluation of program
● Mentorship and leadership opportunities to maintain
commitment to gardens
● Student Volunteers
○ Work with schools and townships
○ Maintain In school programs
○ Promote a healthy community
○ Recruitment
24. Marketing Strategy
● Extend invitations to community members and teachers to
inform them about our program
● Outreach letters sent to middle school students’ homes
● Brochures
● Gardens to Go Application
● Use of Social Media
● Gardens to Go Website
● T-shirts
Ndeye Gueye
25. Gardens to Go Application
Content:
● Tips for successful gardening
● Assembly tour schedule
● Nutritional advice
● “Healthy Recipe of the Week”
*Available for both iPhone and Android phones
Ndeye Gueye
26. Social Media
- Instagram is a visual-social media
platform, just like snapchat.
- Instagram shows photos and
videos from the program
specifically.
- Almost 95 percent of Instagram
users also use Facebook.
Kristi Mobus
27. Facebook
- This is the biggest social
media network on the
Internet, both in terms of
total number of users and
name recognition.
- Can link other social
media pages for followers.
- Can “like” or follow page
to get notified for
upcoming events.
Kristi Mobus
28. University Help
Rutgers University & The College of New Jersey- offers
internships to students in various fields of work to help work
the program. Students in return will be granted the internship
hours for completion of degree.
Kristi Mobus
29. Sponsorship
Home Depot- donates all gardening tools to
help program succeed. Also, always makes a
large contribution to fundraising events.
Burpee Seeds- donates all the seeds for the
program and for each kit. Ultimate goal is “to
help promote the beauty of nature.” A
company started in 1881, designated to
continuously bringing innovation to the seed
market.
Kristi Mobus
31. Finances
● Transportation
○ School bus via means of transport = $4,500 for purchase
● Educational models
○ Kits prices include:
■ Plastic boxes
● Rivera Middle School: 554 students
● Kilmer Middle School: 430 students
● Hedgepeth William Middle School: 666 students
● Dunn Middle School: 269 students
= 1,919 students x $3 per box = $5,757
■ Seeds will be funded by Burpee Seeds
Total Spent: $10,257.00
Bridget Zhong
32. Finances
Assembly
● Trenton Public Schools is willing to compensate Gardens-To-Go
○ $5,000 per school for each educational assembly that we host
● $5,000 x 4 public schools = $20,000 additional profit
○ Used to finance additional future projects and amplify our
current model
Bridget Zhong
33. Finances
Paid:
Salaried:
● $60,000 for CEO, Devesh
● $50,000 for Program Director, Jasmine
● $55,000 for Finance Director, Bridget
Hourly:
● Bus Driver ($12/hr) ~$1,440 per year
● Nutrition Consultant ($100/hr) ~$1,600 per
year
Total Spent:
$168,040
Unpaid:
Volunteer Staff
● 3 Research volunteers
● 2 PR volunteers
● 1 Finance volunteer
Student Interns:
● 3 Tech Student Interns= unpaid, course credit
● 1 Photography Student Intern= unpaid, course
credit
● 10 High School Student Interns= unpaid
Total Saved:
$398,200
Staffing
Isha Tendolkar
34. Fundraisers
● Creation of an event that promotes our non-profit organization
and its initiative
○ Event idea: Partnering up with Rutgers University to rent out a large space
to create a 7-course meal that features locally sourced, farm-to-table
ingredients
■ Cost of hiring a personal chef and kitchen staff for the night: $3,500
■ Cost of hiring a DJ: $500
■ Sell tickets for $120 per person -- aim for 250 attendees: $30,000
● $30,000 - $3,500 - $500 = $26,000 PROFIT
Bridget Zhong
35. Finances
Marketing
Brochures:
● 8.5" x 11" Tri-fold, 2,000 prints= $374.99
T-shirts:
● 2,000 T-shirts: $150 x 20 bundles of 100 t-shirts= $3,000
Website Domain:
● $96 per year= $96.00
Maintenance of Mobile App:
● $9.99 per month (200,000 push notifications) = $119.88 per year
Total Spent:
$3,590.87
Isha Tendolkar
38. Vision of Gardens to Go
To create a lasting healthy initiative through the use
of education and gardening. A movement that will
reach all corners of America, while simultaneously
battling the adverse effects of obesity and food
deserts.
Devesh Patel
39. In the pipeline
● Spread the movement nationwide
○ 5-10 year growth plan
● Gain additional sponsorships
● Expand industry
● Make America healthy again
Devesh Patel
