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Marketing Plan for a new app
- 2. OUTLINE • Executive Summary • Situation Analysis • Goal • Strategy • Tactics • Iplementation
- 3. 1.
- 4. According to researchers smartphone users are humongous in number in present scenario.
- 5. Among them Student Population is maximum
- 6. Thus Introducing CeQUB An app of Question Bank for competitive exams in all the main fields
- 7. •It offers unique value proposition to its users by providing various exams questions in one single app. •It aims to help the students to prepare for exams in a precise way.
- 8. 2.
- 10. Core Competencies •Tie up with reputed writers book in every field •Diverse Content and Reliable sources.
- 12. Current Product Line Contains Question Bank of various Competitive Exams
- 13. Market Position CeQUB will be positioned as favored Destination for Students and Professionals
- 15. Competitors •SQ Bank •GMAT Question Bank •SSC Practice Question Bank
- 16. Opportunities •Lesser reliance on print media •Changing Smartphone use dynamics •Explosion of Information
- 17. 2.3
- 18. Targeted Customers are Students and Professionals like Teachers, Tutors etc
- 19. 3.
- 20. To build maximum possible customers •To attract advertisers offering high revenue
- 21. 4.
- 22. 4.1
- 23. Customer Needs •Practice questions from each topics •Previous years question papers •Mock Tests
- 24. Customers Wants •Solved Practice questions •Analysis of the Mocks
- 25. Collaborators •Google Play store •Apple app store •Google •Facebook
- 26. Points Of Parity •This app can be used by students preparing for competitive exam. •It is Information Intensive i.e. no area is left untouched. Points Of Difference •All in one app. •Based on Freemium Model
- 27. 4.2
- 28. To Customers •Access topic wise questions for exams •Enhance your speed through mocks
- 29. To Collaborators •A well managed, rapidly growing app •Successfully competing with other major players.
- 30. To Company •Work environment to employees. •Regular filling of returns to investors
- 31. 5.
- 32. 5.1 Products Free Features • 1 week free subscription to full app features. • 1 month free subscription for single exam’s full feature. Premium Features • Access to all the features of the app. • Access to all the mocks, test ananlysis, question bank etc.
- 33. 5.2 Brand • Name & CeQUB Slogan : “Building Future” • Meaning: Ce is for Competitive Exams QU for Questions B is for Bank
- 34. 5.3 Price • Monthly subscription @ $2 (To attract trail user) • Half Yearly subscription @ $5 (For short term users prepairing at the end time) • Yearly subscription @ $8 (For students prepairing far in advance or for professionals)
- 35. 5.4 Incentives Incentives to those who shares the app to 5 users
- 36. 5.5 Communication Social Networking Websites Social Networking Apps
- 37. 5.6 Distribution
- 38. 6.
- 39. Infrastructure • Software Development Team : Team of 5 software engineers responsible for developing and updating app with new features • Marketing Team : team of 5 Marketing Managers to do marketing analysis. • Operation Team : Team of 10 for uploading the study materials
- 40. Process • All the content has to be gathered first • Then it needs to be constructed well to enhance and benefit the user. • Then an efficient app has to be developed by software development team.
- 41. Schedule •First 6 months to collect database •Then next 4 months to build the app •During this period constant promotion of the app’s values has to be done, so that when the app is launched the users are already aware of it.
- 42. DISCLAIMER CREATED BY SHOAIB ARSHAD KHAN, SSGI-FET BHILAI, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW